14. Usability and its value Business – If your users don’t understand how to use something, they may get frustrated and use someone else’s. If some part of your business makes life difficult for them, you can bet they’ll make business difficult for you. Success – Success is likely if you create an offering that delights your intended audience. The only way to achieve delighted users is to create what they want and in a form that they find intuitive. Return – Solutions that match the needs of the user can dramatically improve customer satisfaction , which in turn translates into increased revenue and customer loyalty. Investment – Studies show that for every dollar a company invests in developing usable software, the company receives $10 - $100 in benefit and wins customer satisfaction and loyalty too. Other studies show that 80 % of maintenance costs are spent on unforeseen user requirements, and only 20 % are due to failures
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16. User Experience Bank ATM E Mail Postal Mail Rediffmail Yahoo mail Metro Rail Blue Line bus
17. User Experience – Internationalization / Localization http://mcdonalds.com/
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19. Case study – egreetings.com When Egreetings first launched, they displayed only a few of their most popular top level hierarchies visible, the rest in a pull down. There was a severe drop down in visits to the home page.
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29. If you bring user in to use your product and they have problems, it's not because they're dumb, but we were dumb with the design.
