Type of customer's needs

•Transferir como PPTX, PDF•

1 gostou•1,983 visualizações

The presentation covers the customer's need important in marketing.

STATED NEEDS
REAL NEEDS
UNSTATED NEEDS
DELIGHT NEEDS
SECRET NEEDS

STATED NEEDS
‘What customers ask for’
I NEED A CAR

REAL NEED
‘What stated need actually covers’
Good mileage, low maintaining cost etc

UNSTATED NEED
‘What the customers expect but do not ask for’
GOOD AFTER SALE SERVICES

DELIGHT NEEDS
‘That are not asked or expected but would
delight, if they get’
Something Extra: Free Insurance, music system
etc

SECRET NEEDS
‘Needs that customers do not express’
To show off or to fit in a group

Type of customer's needs

Mais conteúdo relacionado

Mais procurados

McDonalds in India- A case study

McDonalds in India- A case study

McDonalds in India- A case study Asith Paul.K

Selling Theories.

Selling Theories.

Selling Theories.Rohit Patel

COMPETITION AND CONFLICT WITHIN MARKETING CHANNELS OF DISTRIBUTION

COMPETITION AND CONFLICT WITHIN MARKETING CHANNELS OF DISTRIBUTION

COMPETITION AND CONFLICT WITHIN MARKETING CHANNELS OF DISTRIBUTIONHeritage Printing

Segmentation Targeting and Positioning on HDFC bank

Segmentation Targeting and Positioning on HDFC bank

Segmentation Targeting and Positioning on HDFC bankVai Jasani

Developing Marketing Strategies and Plans / Marketing Management By Kotler K...

Developing Marketing Strategies and Plans / Marketing Management By Kotler K...

Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad

Webster and wind model

Webster and wind model

Webster and wind modelLeena Barapatre

Buying rolesDr. Chandra Shekhar Singh

CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR

CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR

CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOURAshish Hande

Perceived RiskKunwar Atul Singh

Post Purchase Consumer Behaviour

Post Purchase Consumer Behaviour

Post Purchase Consumer BehaviourKing Julian

Consumer buying decision process

Consumer buying decision process

Consumer buying decision processTalent Corner HR Services Pvt Ltd.

New marketing realities.

New marketing realities.

New marketing realities.Nikhil Deshmukh

consumer behavior in service encounter

consumer behavior in service encounter

consumer behavior in service encounterHarkamal Singh

9. CRM in Retail

9. CRM in Retail

9. CRM in RetailDr. Parveen Kaur Nagpal

Three stage model of service consumpt

Three stage model of service consumpt

Three stage model of service consumptDr. Amitabh Mishra

Retailing in india ppt 0

Retailing in india ppt 0

Retailing in india ppt 0Pooja Sakhla

Consumer Decision Making Process

Consumer Decision Making Process

Consumer Decision Making Processunnati shah

Sales organization structure

Sales organization structure

Sales organization structureVivek Gautam

Retail image mix

Retail image mix

Retail image mixVijyata Singh

Consumer Behavior & Marketing Research

Consumer Behavior & Marketing Research

Consumer Behavior & Marketing Research Nagendra Babu

Mais procurados (20)

McDonalds in India- A case study

McDonalds in India- A case study

McDonalds in India- A case study

Selling Theories.

Selling Theories.

Selling Theories.

COMPETITION AND CONFLICT WITHIN MARKETING CHANNELS OF DISTRIBUTION

COMPETITION AND CONFLICT WITHIN MARKETING CHANNELS OF DISTRIBUTION

COMPETITION AND CONFLICT WITHIN MARKETING CHANNELS OF DISTRIBUTION

Segmentation Targeting and Positioning on HDFC bank

Segmentation Targeting and Positioning on HDFC bank

Segmentation Targeting and Positioning on HDFC bank

Developing Marketing Strategies and Plans / Marketing Management By Kotler K...

Developing Marketing Strategies and Plans / Marketing Management By Kotler K...

Developing Marketing Strategies and Plans / Marketing Management By Kotler K...

Webster and wind model

Webster and wind model

Webster and wind model

Buying roles

CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR

CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR

CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR

Perceived Risk

Post Purchase Consumer Behaviour

Post Purchase Consumer Behaviour

Post Purchase Consumer Behaviour

Consumer buying decision process

Consumer buying decision process

Consumer buying decision process

New marketing realities.

New marketing realities.

New marketing realities.

consumer behavior in service encounter

consumer behavior in service encounter

consumer behavior in service encounter

9. CRM in Retail

9. CRM in Retail

9. CRM in Retail

Three stage model of service consumpt

Three stage model of service consumpt

Three stage model of service consumpt

Retailing in india ppt 0

Retailing in india ppt 0

Retailing in india ppt 0

Consumer Decision Making Process

Consumer Decision Making Process

Consumer Decision Making Process

Sales organization structure

Sales organization structure

Sales organization structure

Retail image mix

Retail image mix

Retail image mix

Consumer Behavior & Marketing Research

Consumer Behavior & Marketing Research

Consumer Behavior & Marketing Research

Mais de Neeti Naag

Marketing Research: Introduction

Marketing Research: Introduction

Marketing Research: IntroductionNeeti Naag

Digital Marketing: Tools

Digital Marketing: Tools

Digital Marketing: ToolsNeeti Naag

Digital Marketing: Opportunities and Challenges

Digital Marketing: Opportunities and Challenges

Digital Marketing: Opportunities and ChallengesNeeti Naag

Marketing Neeti Naag

Quote for Management Students

Quote for Management Students

Quote for Management StudentsNeeti Naag

4 A's of marketing

4 A's of marketing

4 A's of marketingNeeti Naag

Management Quote 6

Management Quote 6

Management Quote 6Neeti Naag

Management Quote 5

Management Quote 5

Management Quote 5Neeti Naag

System Approach of Management

System Approach of Management

System Approach of ManagementNeeti Naag

Management approaches

Management approaches

Management approachesNeeti Naag

What can be marketed?

What can be marketed?

What can be marketed?Neeti Naag

Personal Interview

Personal Interview

Personal InterviewNeeti Naag

Quote for Management Students:4

Quote for Management Students:4

Quote for Management Students:4Neeti Naag

Quote for Management students:1

Quote for Management students:1

Quote for Management students:1Neeti Naag

Quote for Management students

Quote for Management students

Quote for Management studentsNeeti Naag

Quote for Management Students:2

Quote for Management Students:2

Quote for Management Students:2Neeti Naag

Five things you need to manage at work for being successful

Five things you need to manage at work for being successful

Five things you need to manage at work for being successfulNeeti Naag

Networking for SELF BRANDNeeti Naag

Cultural shockNeeti Naag

Management is Not Just for Managers

Management is Not Just for Managers

Management is Not Just for ManagersNeeti Naag

Mais de Neeti Naag (20)

Marketing Research: Introduction

Marketing Research: Introduction

Marketing Research: Introduction

Digital Marketing: Tools

Digital Marketing: Tools

Digital Marketing: Tools

Digital Marketing: Opportunities and Challenges

Digital Marketing: Opportunities and Challenges

Digital Marketing: Opportunities and Challenges

Marketing

Quote for Management Students

Quote for Management Students

Quote for Management Students

4 A's of marketing

4 A's of marketing

4 A's of marketing

Management Quote 6

Management Quote 6

Management Quote 6

Management Quote 5

Management Quote 5

Management Quote 5

System Approach of Management

System Approach of Management

System Approach of Management

Management approaches

Management approaches

Management approaches

What can be marketed?

What can be marketed?

What can be marketed?

Personal Interview

Personal Interview

Personal Interview

Quote for Management Students:4

Quote for Management Students:4

Quote for Management Students:4

Quote for Management students:1

Quote for Management students:1

Quote for Management students:1

Quote for Management students

Quote for Management students

Quote for Management students

Quote for Management Students:2

Quote for Management Students:2

Quote for Management Students:2

Five things you need to manage at work for being successful

Five things you need to manage at work for being successful

Five things you need to manage at work for being successful

Networking for SELF BRAND

Cultural shock

Management is Not Just for Managers

Management is Not Just for Managers

Management is Not Just for Managers

Último

REMIFENTANIL: An Ultra short acting opioid.pptx

REMIFENTANIL: An Ultra short acting opioid.pptx

REMIFENTANIL: An Ultra short acting opioid.pptxDr. Ravikiran H M Gowda

HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx

HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx

HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC

SOC 101 Demonstration of Learning Presentation

SOC 101 Demonstration of Learning Presentation

SOC 101 Demonstration of Learning Presentationcamerronhm

Spatium Project Simulation student brief

Spatium Project Simulation student brief

Spatium Project Simulation student briefAssociation for Project Management

Making communications land - Are they received and understood as intended? we...

Making communications land - Are they received and understood as intended? we...

Making communications land - Are they received and understood as intended? we...Association for Project Management

Fostering Friendships - Enhancing Social Bonds in the Classroom

Fostering Friendships - Enhancing Social Bonds in the Classroom

Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi

General Principles of Intellectual Property: Concepts of Intellectual Proper...

General Principles of Intellectual Property: Concepts of Intellectual Proper...

General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxmarlenawright1

Graduate Outcomes Presentation Slides - English

Graduate Outcomes Presentation Slides - English

Graduate Outcomes Presentation Slides - Englishneillewis46

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx

Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid

Food safety_Challenges food safety laboratories_.pdf

Food safety_Challenges food safety laboratories_.pdf

Food safety_Challenges food safety laboratories_.pdfSherif Taha

Salient Features of India constitution especially power and functions

Salient Features of India constitution especially power and functions

Salient Features of India constitution especially power and functionsKarakKing

Key note speaker Neum_Admir Softic_ENG.pdf

Key note speaker Neum_Admir Softic_ENG.pdf

Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic

Introduction to Nonprofit Accounting: The Basics

Introduction to Nonprofit Accounting: The Basics

Introduction to Nonprofit Accounting: The BasicsTechSoup

Wellbeing inclusion and digital dystopias.pptx

Wellbeing inclusion and digital dystopias.pptx

Wellbeing inclusion and digital dystopias.pptxJisc

80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...

80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...

80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection

How to setup Pycharm environment for Odoo 17.pptx

How to setup Pycharm environment for Odoo 17.pptx

How to setup Pycharm environment for Odoo 17.pptxCeline George

FSB Advising Checklist - Orientation 2024

FSB Advising Checklist - Orientation 2024

FSB Advising Checklist - Orientation 2024Elizabeth Walsh

Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...

Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...

Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva

Último (20)

REMIFENTANIL: An Ultra short acting opioid.pptx

REMIFENTANIL: An Ultra short acting opioid.pptx

REMIFENTANIL: An Ultra short acting opioid.pptx

HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx

HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx

HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx

SOC 101 Demonstration of Learning Presentation

SOC 101 Demonstration of Learning Presentation

SOC 101 Demonstration of Learning Presentation

Spatium Project Simulation student brief

Spatium Project Simulation student brief

Spatium Project Simulation student brief

Making communications land - Are they received and understood as intended? we...

Making communications land - Are they received and understood as intended? we...

Making communications land - Are they received and understood as intended? we...

Fostering Friendships - Enhancing Social Bonds in the Classroom

Fostering Friendships - Enhancing Social Bonds in the Classroom

Fostering Friendships - Enhancing Social Bonds in the Classroom

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf

General Principles of Intellectual Property: Concepts of Intellectual Proper...

General Principles of Intellectual Property: Concepts of Intellectual Proper...

General Principles of Intellectual Property: Concepts of Intellectual Proper...

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx

Graduate Outcomes Presentation Slides - English

Graduate Outcomes Presentation Slides - English

Graduate Outcomes Presentation Slides - English

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx

Food safety_Challenges food safety laboratories_.pdf

Food safety_Challenges food safety laboratories_.pdf

Food safety_Challenges food safety laboratories_.pdf

Salient Features of India constitution especially power and functions

Salient Features of India constitution especially power and functions

Salient Features of India constitution especially power and functions

Key note speaker Neum_Admir Softic_ENG.pdf

Key note speaker Neum_Admir Softic_ENG.pdf

Key note speaker Neum_Admir Softic_ENG.pdf

Introduction to Nonprofit Accounting: The Basics

Introduction to Nonprofit Accounting: The Basics

Introduction to Nonprofit Accounting: The Basics

Wellbeing inclusion and digital dystopias.pptx

Wellbeing inclusion and digital dystopias.pptx

Wellbeing inclusion and digital dystopias.pptx

80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...

80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...

80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...

How to setup Pycharm environment for Odoo 17.pptx

How to setup Pycharm environment for Odoo 17.pptx

How to setup Pycharm environment for Odoo 17.pptx

FSB Advising Checklist - Orientation 2024

FSB Advising Checklist - Orientation 2024

FSB Advising Checklist - Orientation 2024

Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...

Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...

Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...

Type of customer's needs

1.

2. STATED NEEDS REAL NEEDS UNSTATED NEEDS DELIGHT NEEDS SECRET NEEDS

3. STATED NEEDS ‘What customers ask for’ I NEED A CAR

4. REAL NEED ‘What stated need actually covers’ Good mileage, low maintaining cost etc

5. UNSTATED NEED ‘What the customers expect but do not ask for’ GOOD AFTER SALE SERVICES

6. DELIGHT NEEDS ‘That are not asked or expected but would delight, if they get’ Something Extra: Free Insurance, music system etc

7. SECRET NEEDS ‘Needs that customers do not express’ To show off or to fit in a group