A presentation about the changing digital screen and how brands can take action to effectively reach their clients in a digital world. The content is aimed at promoting Media24 digital properties.

1. CONTENT MARKETING

2. #1Mobile has
become the
#1 mass
media in SA
The right message on the
correct platform builds a
distinctive brand, loyal fans
and increased sales.
THE CHANGING DIGITAL SCREEN

3. CONTENT MARKETING
CAPTIVATE
CREATE CREDIBILITY
SELL BENEFITS
TEACH STORIFY
REACH CONSUMERS
CONTENT
MARKETING
PERSUADE

4. DIGITAL CONTENT MARKETING CAN LITERALLY CONSIST OF
ANYTHING THAT IS ONLINE.
TYPES OF CONTENT MARKETING
• Articles
• How to guides
• News/Feature stories
• Testimonials
• Videos
• Leaflet/document distribution
• Surveys
• Podcasts
Types we like:
• Images
• Photos
• Infographics
• Illustrations
• Memes
• or any other graphic
• Galleries
• Competitions

5. of consumers prefer getting to know
a company through rather than
advertisements70%
Souce: “6 Ways Publishers Can Take Advantage of Content Marketing," S. Islam

6. Traditional advertising shouts at
prospect customers whereas
content marketing talks to them.
CONTENT MARKETING
The job of marketing is
no longer to create
customers; it is to
create passionate
subscribers to brands.
CONTENT
MARKETING
TRADITIONAL
MARKETING

7. CONTENT MARKETING
Content marketing is
about targeting the
right audience
The basic truth is that marketers are
asking the wrong question when it
comes to content marketing. If you
want to know how to create better
content, the question should be “how
do I get my content in front of the right
people?”

8. Families
Celebrity and Entertainment
ParentingYouth
Women's Interest
OUR AUDIENCES

9. OUR AUDIENCES
Male Interest
Motoring
Farming Business Travel
Sport and Hobby

10. Collaborate with Media24 Digital
Magazines to access our audience
or even develop your own.
Media24 Magazine
Digital have an
audience for every
Industry
OUR AUDIENCES
Fashion Fitness
Baby DIY
Interior Cars

11. 1. Display Advertising
2. Database Marketing
3. Social Media
4. Digital PDF Magazine
Inserts
If all you have is a
hammer in the
toolbox, everything
looks like a nail.
SUPPORTING ADVERTISING TYPES

12. DISPLAY ADVERTISING
Display advertising
on our sites are
perfect to increase
brand awareness
and drive online
traffic.
300x50
216x36
168x28
120x20

13. Leaderboard 728x90
Skin SkinHalf page
300x600
Island ad
300x250
Display Advertising

14. Example Skin

15. Example Banners

16. Example Banners
Our sites support Rich
Media and overlays!
Rich Media Ad. It
comes out when
mouse hovers over
the ad.

17. EMAIL NEWSLETTERS:
Our web publications
frequently send out
newsletters to a
database of
subscribers.
SMS/MMS
We also have
databases for our
mobile subscribers.
DATABASE MARKETING
My Special
Have your promotion advertised
to registered users who will
receive special deals and
related content on a weekly
basis, via email.

18. ‘’Content is fire, social
media is gasoline’’
- Jay Baer
Social media can be used
as a support mechanism
to enhance content
distribution to relevant
audiences on social
media. Brands that
enhance paid and earned
media campaigns by
distributing this content to
relevant audiences on
social networks can
develop an edge in their
respective industries!
WECHAT
We have access to the instant messaging
craze! At the moment we are developing
content feeds on WeChat for our brands.
SOCIAL MEDIA

19. PDF MAGAZINE INSERTS
We can provide your brand with the
opportunity to include PDF inserts in
the various publications.
Media24 Magazines Digital
distributes various titles in
Digital format.

20. We have a large
range of audiences
that access our sites
regularly. This why we
can assist with
targeting the exact
audience you are
interested in.
CAMPAIGNS
The different types of advertising
must be strategically used to build
your campaign.

21. Inform
the public
Persuade
prospects
Engage
with fans
THE CONTENT CAMPAIGN EFFECT
Drive consumers to
your brand messages
by using display
adverting or /and social
media posts.
Sharp trustworthy
content inform
consumers that your
product is exactly what
they need.
The end goal is creating
a positive brand
association or action
amongst your customers
to turn them into fans of
your products.

22. 1. Discovery – an investigation stage to guide your content
strategy and campaigns
2. Planning and setup – a stage that ensures your content is well
thought-out and designed to meet specific objectives
3. Execution – creating your content and promoting it
4. Reporting, analysis and insight – measuring what has
happened as a result of your content campaigns
5. Refinement – learning from the reports we provide and feeding
back into planning and setup to help guide future campaigns
THE CAMPAIGN CYCLE
THE FIVE DIFFERENT STAGES OF THE CONTENT CAMPAIGN CYCLE, AIMS TO
HELP YOU PLAN, IMPLEMENT, MEASURE AND IMPROVE UPON THE SUCCESS
OF YOUR CONTENT MARKETING STRATEGY.

23. • Integrate various types of digital marketing into your content
marketing campaign.
• Have clear goals in mind
• Invest for longer than 3 months at a time. It ensures more
effectiveness.
• Online content is better than print content not just because it has
a longer shelf life but it is also always accessible!
• Remember, customers don’t care about you; they care about
themselves and their problems. The more you talk about yourself
and your products the less that content is spread and engaged
in.
TIPS FOR ADVERTISERS

24. “Content is king, but
distribution is queen and
she wears the pants.”
- Jonathan Perelman

25. THANK YOU