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Local company college hype p & l analysis
1. CHEND presents: All successful and exciting roads lead to COLLEGE HYPE By Christin Murphy, Heather S. Roe, Elena Chugunova, Neelima Tadikonda, and Di MacLennan
13. CHEND presents: All successful and exciting roads lead to An A+ By Christin Murphy, Heather S. Roe, Elena Chugunova, Neelima Tadikonda, and Di MacLennan
Notas do Editor
Has become very popular in the local community – works with many clients ranging from charities, local school, large corporation and Boston area sports teams such as Red Sox and Celtics. Believes success comes from strength in community and business relationships. Many employees started as high school students working after school. Has stayed with the company as it has grown into a regional success. “ When it Gets Crazy, Think Balance” - working on developing this as a major product line of apparel. Popular logos developed by CH: “All Roads Lead to Boston” plus other cities and towns in the area, “The Party’s Over, Now What Do We Do?”, “Kid Cod” Publicity – have a pro athlete or celebrity wear one of the items from a product line
Photo 1: Ben Affleck wearing his favorite CH T – shirt. Photo 2: The Schilling clan wearing “We Did It Again” during the 2007 WS Victory Parade.
As you’ve seen from my collegues’ analyses, College Hype is doing remarkably well. As a result, the company’s objective over the next few years is to expand its business. To do this it has established aggressive goals to increase its customer base. At present, the company is finalizing a contract with 60 sporting goods stores in the area to be their exclusive Supplier of printed T-shirts. Unfortunately, we cannot give any additional information on this due to confidentiality issues. Also, The company has started a Warm Calling campaign. In case anyone is unfamiliar with “warm calling”, that’s when a company asks current customers for contact information of possible referrals. Then they use the contact information to pursue new customers. To aid in this campaign, the company recently hired 3 co-op students to man their new customer service call center. These students will field calls from current customers regarding ordering and services questions. This will free up time for the sales force to make more warm calls. Additionally, the company plans to launch a custom printing website similar to the customink.com website where customers can go online and design their own shirts. They design, order and pay for their t-shirts completely online. Finally, the company is planning to design its own line of apparel. They hope to use the seasonal downtime of December and January to produce a substantial amount of product and begin marketing the line next year.
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