External communication refers to communication between an organization and outside groups or individuals not within its formal structure. It typically involves formal channels like press releases, advertisements, and product orders to control the organization's image and maintain good relationships. The main goals of external communication are to present a favorable image, promote the organization, advertise to customers, and provide information about products and services to facilitate cooperation with external groups.

1. Presented By:
Fatima Kausar
Roll no 0006
Section “ A”
Presented To:
Sir G.M BUTT

2. The exchange of information and message between
an organization and other organization groups,
individual outside its formal structure.
Simply we can say :
Communication that takes place out side the
organization is called external communication.

3.  A company addresses the outside world for its own
benefit.
 Customers and suppliers are in regular
communication with company.
 Here, the company usually uses formal channels such
as press releases, advertisements and product orders.
 Since the company wants to control its image and its
ability to maintain good relationships, this kind of
communication is almost always formal and
controlled.
 External communication is about building the
company's image through its relationships.

4.  External communication’s main expression is
through public relations, media relations,
marketing and advertising.
 Successful businesses utilize effective
external business communication to
accomplish the company’s goals and mission.

5.  Face to face meetings
 Print and broadcast media
 Pamphlets
 Press conference
 Annual reports and letters etc…

6.  The goals of external communication
are to facilitate cooperation with groups
such as suppliers, investors, and
stockholders
 To present a favorable image of an
organization
 To promote the organization
 Advertise the organization
 Provides information about products
and services to customers

7.  Thank you…..