Your nonprofit board of directors can be more effective at bringing money in the door. Here are 9 ways to get them started fundraising for your organization.

1. 9 Ways to
Get Your
Board
Fundraising
© 2014 Social Velocity

2. 1. Stop Apologizing
2. Build a Strategy
3. Reject Warm Bodies
4. Meet One-on-One
5. Message Impact
6. Create a Financial Model
7. Involve Every Member
8. Give Options
9. Hold Them Accountable

3. 1. Stop Apologizing

4. The number of nonprofits grew 50x faster
than businesses over the last 10 years
Nonprofit revenues grew at double GDP
growth rate
Millennials bake social change into work
and life
Source: The Urban Institute

5. Charity Lives Beside the Economy
Social Change is Baked Into It
Charity Addresses Symptoms
Social Change Fixes Systems
Charity Uses Volunteers
Social Change Uses Experts
Charity Requires Pennies
Social Change Requires Investment
Charity Apologizes
Social Change Demands
“Charity”

6. 2. Build a Strategy

7. Inputs
($, students,
tutors, staff,
board)
Activities
Provide
daily literacy
interventions
Outputs
# students
tutored, #
hours of
tutoring
To What End?
Outcomes
Students get
to grade level
in reading,
improve
academics
Impact
Stronger
schools,
lower drop
out rates

8. Strategic Plan
Goal
Objective
Activity
Tactics

9. 3-5 Goals
2-3 program goals
1 money goal
1 infrastructure goals
3-5 Objectives per Goal
How you will get there

11. 3. Reject Warm Bodies

12. Board
Member
School
boards
School
Dists
Business Alum Mktg Prog
Eval
Cty/
State
Govt
Educ
Assns
Bob
Jones
X X
Jill
Schmidt
X X
Ann Goss X X X
Jan
Philips
X
Tom
Smith
X
Jim Ford X X

13. Recruit
Systematically
Brainstorm names
Do due diligence
Interview
Discuss
Vote
Invite
Orient/train

14. 4. Meet One-on-One

15. Meet with Each
Member Annually
1. Why do you serve?
2. What do you bring to our nonprofit?
3. What are your individual goals this year?
4. How will you contribute financially?

16. 5. Message Impact

17. A donor
invests in a
nonprofit with
shared values
The nonprofit
translates
that support
into change
to a social
problem
Community
change
occurs
Your nonprofit is just
an intermediary

18. Inputs
($, students,
tutors, staff,
board)
Activities
Provide
daily literacy
interventions
Outputs
# students
tutored, #
hours of
tutoring
The Theory of
Outcomes
Students get
to grade level
in reading,
improve
academics
Change
Impact
Stronger
schools,
lower drop
out rates

19. We bring at-risk students to
grade level in reading,
resulting in:
More succeeding
students
Better schools
A more educated workforce
The Message
of Impact

20. Begging
“With your $100, we can house our
clients tonight.”

21. Investing
With your $100, homeless adults gain…
A place to sleep
Access to tools for a job search
Which leads them to…
Find jobs, housing
Become self-sufficient
No longer be a burden
As a donor, you help create…
Lower social costs
More contributing citizens
Stronger, healthier community

22. 6. Create a Financial Model

23. Financing is...
A long-term strategy for bringing enough money in the
door to achieve your mission.
“How much can we accomplish
with what we can raise?”
“How much should we raise to
accomplish our goals?”

24. Nonprofit’s Financial
Engine
Nonprofit’s Core
Competencies
Nonprofit’s
Mission

25. Before
Mission Social services,
adoption, homeless, hunger..…
Competence Undefined
Money Dwindling
After
Mission People of faith
helping people in need transform their lives
Competence Transformational services
Money Diversified

26. Financial Model
FY 2015 FY 2016 FY 2017
Revenue
Individuals $250,000 $262,500 $288,750
Corporations $75,000 $78,750 $86,625
Government $300,000 $315,000 $346,500
Earned Income $15,000 $15,750 $17,325
Foundations $150,000 $157,500 $173,250
TOTAL REVENUE $790,000 $829,500 $912,450
Expenses
Staff & Benefits $525,000 $551,250 $606,375
Rent & Utilities $26,000 $27,300 $30,030
Materials $35,000 $36,750 $40,425
Marketing & Website $45,000 $47,250 $51,975
Office Supplies $20,000 $21,000 $23,100
Professional Services $50,000 $52,500 $57,750
TOTAL EXPENSES $701,000 $736,050 $809,655
Net Income $89,000 $93,450 $102,795

27. 7. Involve Every Member

28. The board
raises
at least 10%
of your
nonprofit’s
annual budget
Set a Real
Fundraising Goal

29. Create a
Give/Get
“Give” a gift that is significant to you
“Get” the remaining amount
$500 Give/Get
$50 personal gift
$450 “raised”

30. 8. Give Options

31. “Get” Can Include…
 Advocate for government $
 Host a friend-raiser
 Get info on prospects
 Create a business plan
 Thank a donor
 Negotiate lower prices
And much more…

32. 9. Hold Them Accountable

33. Institute real term
limits
Sign annual
agreement
Meet regularly
Conduct annual
360° evaluation
Enforce give/get
Have difficult
conversations

34. Learn More…
“How to Build a
Fundraising Board”
On Demand Webinar
Download Now

35. Learn More…
10 Traits of a
Groundbreaking Board
Book
Download Now

36. Other
Nonprofit Tools
Books
Bundles
Webinars
Guides
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