Shopping For Nerds (Minnebar 2013)

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Presentation given at Minnebar 2013, discussing strategies for finding the tech talent you need to bring your startup to market. It seems that Slideshare doesn't respect the background image transparency set in the original presentation. Sorry for the occasional hard-to-read text.

Negócios Tecnologia

Shopping for Nerds
The Tao of Co-Founders, Contractors, and
Outsourcing

@NealTovsen

Neal Tovsen
@NealTovsen
@apruve
neal@apruve.com

Hey, I have this awesome idea!

@NealTovsen

(ok...so...now what...?)
Outsource
Freelance
Firm
Employee
Co-Founder
DIY
@NealTovsen

“A startup is an organization formed to search for a
repeatable and scalable business model”
- Steve Blank

“Anything is possible with the proper application of
time, heat, money, or chemicals”
- Unknown Smart Person

@NealTovsen

@paulprins: All non-technical people
running a tech #startup is like moving
to Mexico with no-one speaking any
spanish. #BadIdea
@NealTovsen

Incentive.
Complexity.
Criticality.
Cash.
Skill.
@NealTovsen

Outsource
Incentive.
Freelance
Complexity.
Firm
Employee vs. Criticality.
Cash.
Co-Founder
Skill.
DIY
@NealTovsen

Communication
Access
Frequent Demos
Accountability
Don’t Be A D!@%
Educate Yourself
Communication
@NealTovsen

(Bonus Slide)
NIHS NMJS
OSS SHS

Nerd Psychological Disorders
JITS
BBS
OBS
IKIAS

@NealTovsen

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

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Shopping For Nerds (Minnebar 2013)

1. Shopping for Nerds The Tao of Co-Founders, Contractors, and Outsourcing @NealTovsen

2. Neal Tovsen @NealTovsen @apruve neal@apruve.com

3. @NealTovsen

4. @NealTovsen

5. @NealTovsen

6. Hey, I have this awesome idea! @NealTovsen

7. (ok...so...now what...?) Outsource Freelance Firm Employee Co-Founder DIY @NealTovsen

8. “A startup is an organization formed to search for a repeatable and scalable business model” - Steve Blank “Anything is possible with the proper application of time, heat, money, or chemicals” - Unknown Smart Person @NealTovsen

9. @paulprins: All non-technical people running a tech #startup is like moving to Mexico with no-one speaking any spanish. #BadIdea @NealTovsen

10. @NealTovsen

11. Incentive. Complexity. Criticality. Cash. Skill. @NealTovsen

12. Outsource Incentive. Freelance Complexity. Firm Employee vs. Criticality. Cash. Co-Founder Skill. DIY @NealTovsen

13. Who is standing guard? @NealTovsen

14. @NealTovsen

15. Communication Access Frequent Demos Accountability Don’t Be A D!@% Educate Yourself Communication @NealTovsen

16. @NealTovsen

17. (Bonus Slide) NIHS NMJS OSS SHS Nerd Psychological Disorders JITS BBS OBS IKIAS @NealTovsen

18. @NealTovsen @apruve neal@apruve.com

Notas do Editor

Why is this important? There are too many ways to fail, even after you are a so-called “ veteran ” http://fundersandfounders.com/will-i-succeed-with-my-startup-the-odds-of-making-it/
$100k for a 100 page PDF. If you ’ re doing the math about the per-page cost, keep in mind that every 10 pages was a full-page advertisement for the consulting firm. Nearly a full year spent building their awesome app. The tech co-founder kept telling the biz-cofounder that it was going to be awesome, but the biz guy never asked to actually see the software work. I ’ ve heard this one several times, twice recently: Multiple years building a successful tech startup. Funded. Awesome advisors. Thousands of users. One of the co-founders leaves under bad conditions, and “ hold the company hostage ” because they held the account passwords to key operational resources.
What is Tao? Laozi explains that Tao is not a 'name' for a 'thing' but the underlying natural order of the universe whose ultimate essence is difficult to circumscribe. So, let ’s start at the beginning...
Awesomeness.
DISCLAIMER
obligatory apple slide I think this is *partially* true. The problem is with the definition of a “ tech startup ”
What do you want to be when you grow up? - website - e-commerce - tech company What is a “ tech ” company??? It ’ s when the secret sauce is in the tech. Not the market niche, not the distribution model, not the business model. Innovation, information, security...can ’ t just buy it
There are several things that drive the decision. Incentive is the motivations for the tech person to operate in the best interests of the company. Complexity can be thought of as the “ size ” or “ difficulty ” Criticality is how critical the technology is to the business Cash is what you can spend Skill is what you can accomplish. Are you skilled enough to evaluate results? What is the risk of getting it wrong?
Outsource: NO incentive, doesn ’ t handle complexity, doesn ’ t care, can be cheap, needs skill Freelance: Hopefully some incentive (relationships). Can handle complexity. EXPENSIVE. Risk of a flake. Firm: MOST EXPENSIVE. Handles the whole thing, but how well? Not on your team. Employee: Get lucky? May not have the incentive. Co-Founder: When it NEEDS to be right. Marriage is power. But huge risk...equity, personality, etc. DIY: Can you do it yourself? Can you at least know enough to overcome some risk in other options? I can use outsource because I can ensure quality.
If you only take ONE thing away from this talk, there is only one question that really matters: Who do you want standing guard?
RISK!!! If you understand business, you understand risk. So why would working with your tech team be any different?
Communication is really important Access to all resources. Shared KeePass files, accounts, etc. See progress OFTEN. Every day? At least every two weeks. Accountability - GOES BOTH WAYS. Pay on time. Be generous. Be transparent. Don ’ t be a dick. What if you ’ re the problem? Co-founders, or any relationship Learn Nerdish. Take a programming course. Can ’ t stress communication enough! Ask (dumb) questions
Lawyers At the end, you HAVE to trust someone. You can ’ t prevent everything. It ’ s a lot like marriage with kids. Your best bet is still to ensure the success of the relationship AND the company. But your second best bet is to ensure you work with people who will help ensure the success of the company even if the relationship does not survive.
Interviews NIHS - Not Invented Here Syndrome - if I didn't build it, it sucks SHS - Shiny Hammer Syndrome - novelty trumps business need OSS - Over-Specialization Syndrome - existing skills/biases trump business need NMJS - Not My Job Syndrome - specialization doesn't work in a start up. support, ops, etc. OBS - Over Build Syndrome - build for scale too early JITS - Just In Time Syndrome - inability to contemplate or anticipate need for scale BBS - Business Blindness Syndrome - a tech guy needs to speak business enough to anticipate needs IKIAS - I Know It All Syndrome - Unwillingness to be swayed or adapt, unwillingness to be transparent or communicate.

Shopping For Nerds (Minnebar 2013)

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