11. The Title element is an
HTML element that loads
the words, which label a
web page at the top of
the browser.
11
12. The Title element is a
heavily weighted on-
page factor that search
engines evaluate to
determine which pages
appear on the front page
of the search results.
12
37. Guest Posting
Targeted Anchor Text
High Quality Links
Branding Exposure
Targeted Traffic
More members to your
community 37
38. Anchor Text
Link to content on your own
website using targeted keywords
for pages as your anchor text.
Use anchor text comprising your
targeted keyword and
synonymous keywords and
phrases when you link back to
your web pages.
38
40. For the most part, you will be
able to add keyword optimized
anchor text in a bio that links to
your website.
On websites where an optimized
link is prohibited, you could
probably add your link with
anchor text as a relevant
citation in the body of content. 40
41. Ensure you use a wide variety of
anchor text.
Mass duplicate usage of anchor
text can trigger a Google
penalty and decrease your
Google Organic traffic.
Brand/website name, other
keywords, stakeholders’ names. 41
42. Aim to get to know about 10
website publishers in your
industry or who share your topic
of interest.
Do something for them that they
will value.
Meet with them personally; take
them out to lunch. 42
66. Use the following search
terms:
[topic] guest post by
[topic] article by
[topic] “write for us”
[topic] “contribute to”
[topic] intitle:“submit” +
inurl:blog 66
74. To pitch a guest post, read
about 5 to 10 articles on the
website (TAKING NOTES!!!).
Read through the articles and
comments to get an idea of
what type of information the
community wants to consume.
Create an outline of potential
story ideas as you read.
74
75. Then write the story.
Write the first draft in 15 to 30
minutes – time yourself.
Add information substantiating
your arguments, images, and
other amendments.
Have at least 3 good pieces of
great content waiting for
people who click on your
link(s). 75
76. On your website have
prominent subscription options
above the fold – upper left or
right.
RSS Subscription
Email Newsletter
Twitter Profile
Facebook Page
YouTube Channel 76
77. Then send the guest post
as a text attachment with
corresponding HTML tags
that autonomously add
your images and links.
77
82. Start public or private
conversations on social
media, email, phone, or in
person with people for whom
you’d like to write or people
you want to write about your
brand.
Focus on their interests
instead of yours.
82
83. Comment on what
they’re posting and
they’re interests.
Try to build a solid
relationship before
pitching your idea.
83
84. Limit the amount of times you
write for one publication, unless
every time you write there you
get new subscribers; or you're
getting paid.
Your work will typically be read
by the same people, and most
people who didn't subscribe the
1st time, won't subscribe the 2nd
and 10th time unless it’s a huge
site: 100k+ subscribers. 84