This is a keynote presentation that I delivered at the 2008 Global Association of Risk Professionals\' (GARP) Asian Risk Management Conference in Hong Kong. The theme is how risk managers can get senior management to focus on the key risk management message.

1. Effective Risk Management How to Keep Your Business Focused November 20, 2008 David Nichols Chief Administrative Officer MSIM, Japan

2. Setting the Context – Why Am I Here?

3. Risk Managers’ Challenge – Important Versus Urgent Important Not Important Urgent Not Urgent Where Risk Management Should be Where Risk Management Becomes Crisis Management Risk Managers need to help Business Managers stay out of these boxes

5. Getting up to the Plate

7. Analyze Your Audience

8. Don’t Forget To Do Reconnaissance

9. Take Your Best Swing

10. Tailor Your Presentation to Your Audience

11. Write for the Reader

12. Speak for the Listener

13. Draw for the Viewer

18. Round the Bases – Don’t Forget The Feedback Loop

19. Playing in the Field With the Rest of the Team

20. Be a Team Player

21. Surprises?

22. No Surprises

26. Important Message Delivered Important Not Important Urgent Not Urgent Where Risk Management Should be Where Risk Management Becomes Crisis Management Risk Managers need to help Business Managers stay out of these boxes

27. Important Message Delivered Important Not Important Urgent Not Urgent Where Risk Management Should be Where Risk Management Becomes Crisis Management Risk Managers need to help Business Managers stay out of these boxes

28. Effective Risk Management How to Keep Your Business Focused November 20, 2008 David Nichols Chief Administrative Officer MSIM, Japan