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1.
JJoee Heenneessssyy --
EEvvaalluuaattiioon IInn whhaatt waayyss ddooeess yyoouurr meeddiiaa pprroodduucctt uussee,, ddeevveelloopp oorr cchhaall lleennggee ffoorrmss aanndd ccoonnvveennttiioonnss ooff rreeaall meeddiiaa pprroodduuccttss?? Myy meeddiiaa pprroodduucctt uusseess maannyy ccoonnvveennttiioonnss wii tthhiinn tthhee ccoovveerr aanndd ccoonntteennttss ppaaggee.. CCoonnvveennttiioonnss aarree tthhee tthhiinnggss oonn tthhee ppaaggee tthhaatt hhaavvee rreelleevvaannccee oorr hheellpp ttoo aadddd eeff ffeeccttiivveenneessss oonn aa ppaaggee.. II hhaavvee uusseedd:: A Maasstthheeaadd;; aa LLeeff tt tthhii rrdd;; aa Baarrccooddee;; aa Maaiinn iimaaggee;; ccoovveerr ll iinneess;; aa ggrraapphhiicc ffeeaattuurree aanndd aa ttaaggll iinnee.. II uusseedd aall ll ooff tthheessee ccoonnvveennttiioonnss ssoo tthhaatt tthhee pprroodduucctt II maaddee woouulldd bbee eeff ffeeccttiivvee aanndd vveerryy aattttrraaccttiivvee ttoo tthhee aauuddiieennccee.. II uusseedd tthhee Maasstthheeaadd iinn aaccccoorrddaannccee wii tthh tthhee maaiinn iimaaggee ssoo tthhaatt tthheeyy bbootthh jjuuxxttaappoossee aanndd wii ll ll ssttaanndd oouutt.. II ddiidd tthhii ss bbyy hhaavviinngg aa bbrriigghhtt Maasstthheeaadd bbeehhiinndd tthhee 22 bbooyy’’ss ddaarrkkeerr hhaaiirr ccoolloouurr aanndd iitt maakkeess bbootthh ooff tthheem ssttaanndd oouutt.. TThhee ccoovveerr lliinneess II uusseedd weerree tthheerree ttoo ddrraaw tthhee rreeaaddeerr iinn ssoo tthhaatt tthheeyy ccaann ggeett aann iinnssiigghhtt iinnttoo whhaatt’’ss iinn tthhee maaggaazziinnee.. TThhee ggrraapphhiicc ffeeaattuurree II uusseedd waass tthhee sscchhooooll’’ss sshhiieelldd,, nneexxtt ttoo tthhee nnaamee ooff tthhee sscchhooooll.. TThhiiss waass uusseedd ttoo aall lloow moorree iinnffoorrmaattiioonn ttoo bbee ggiivveenn ttoo tthhee rreeaaddeerr aanndd ii tt aall ssoo hheellppeedd wii tthh tthhee sshhaappiinngg ooff tthhee ccoonnssttrruuccttiioonn ooff tthhee ff rroonntt ccoovveerr.. TThhee ttaagg ll iinnee waass uusseedd ttoo aadddd aa bbii tt moorree eempphhaassii ss whhiicchh woouulldd aattttrraacctt tthhee aauuddiieennccee aanndd iinnffoorrmaattiioonn ttoo bbrriinngg tthhee rreeaaddeerr iinn.. IItt waass iinn aa ssmaall ll ffoonntt uunnddeerr tthhee Maasstthheeaadd ssoo tthhaatt yyoouu ccoouulldd sseeee bbootthh bbuutt yyoouu woouulldd nneeeedd ttoo llooookk aa bbii tt cclloosseerr ttoo tthhee maaggaazziinnee ttoo sseeee tthhee ttaagg lliinnee.. Myy meeddiiaa pprroodduucctt ddooeessnn’’tt rreeaallllyy ddeevveelloopp uuppoonn tthhee ccoonnvveennttiioonnss wii tthhiinn,, ii tt jjuusstt hhaass tthheem pprreesseenntt ssoo tthhaatt ii tt hhaass tthhee eeff ffeeccttss aanndd tthhee eevveenn ssppaaccee wiitthh tthhee ccoonnssttrruuccttiioonn.. IItt aallssoo ddooeessnn’’tt cchhaalllleennggee aanndd ootthheerr waayy tthhaatt aa rreeaall meeddiiaa pprroodduucctt woouulldd uussee.. IItt jjuusstt uusseess tthhee ccoonnvveennttiioonnss iinn aa nnoorrmaall waayy ssoo tthhaatt ii tt hhaass eeff ffeecctt aanndd aann eevveenn llaayyoouutt.. TThhee rreeaassoonn tthhaatt iitt ddooeessnn’’tt cchhaalllleennggee aannyy ooff tthhee ccoonnvveennttiioonnss ooff tthhee rreeaall meeddiiaa pprroodduucctt waass bbeeccaauussee ooff hhoow II ddiiddnn’’tt rreeaallllyy kknnoow hhoow ttoo cchhaalllleennggee tthheem ssoo II uusseedd myy ccoonnvveennttiioonnss jjuusstt aass hhoow II woouulldd nnoorrmaall llyy uussee tthheem.. How doeess yyourr meediiaa prroduucctt rreeprreesseentt paarrttiiccullaarr ssoocciiaall ggrrouppss?? Myy meeddiiaa pprroodduucctt ccoomeess aaccrroossss aass ssmaarrtt aanndd eelleeggaanntt dduuee ttoo tthhee maaiinn iimaaggee aanndd tthhee ffoonntt uusseedd.. TThhee ddii ff ffeerreenntt ssoocciiaall ggrroouuppss wii tthhiinn ssiixxtthh ffoorrm woouulldd hhaavvee miixxeedd eemoottiioonnss aabboouutt myy meeddiiaa pprroodduucctt,, hhooweevveerr tthhee ccoonnsseennssuuss woouulldd bbee tthhaatt tthhee pprroodduucctt ii ss ssmaarrtt aanndd pprreesseennttaabbllee.. TThhee sscchhooooll ll iikkeess ttoo tthhiinnkk ooff tthhee SSiixxtthh FFoorrm aass ssmaarrtt ssoo tthhii ss ll iinnkkss vveerryy weell ll ttoo myy meeddiiaa pprroodduucctt dduuee ttoo hhoow iitt eexxpprreesssseess aa cceerrttaaiinn kkiinndd ooff ssmaarrttnneessss.. IItt ddooeessnn’’tt rreeaallllyy aattttrraacctt aallll ssoocciiaall ggrroouuppss bbeeccaauussee ooff hhoow iitt ddooeessnn’’tt ((ffoorr eexxaamppllee)) aappppeeaall ttoo tthhoossee whhoo lliikkee ggoorryy rroocckk,, dduuee ttoo hhoow iitt ddooeessnn’’tt hhaavvee tthhee ccoolloouurr sscchheemee oorr eelleemeennttss ooff whhaatt aa ggoorryy rroocckk maaggaazziinnee woouulldd hhaavvee.. Whaatt kkiind off meediiaa iinssttii ttuuttiion woulld ddiissttrriibuttee yyourr meediiaa pprroducctt aandd whyy?? TThhee sscchhooooll woouulldd bbee tthhee iinnssttii ttuuttiioonn ttoo ddii ssttrriibbuuttee myy meeddiiaa pprrodduucctt dduuee ttoo hhoow ii tt ii ss oonnllyy ttaarrggeetteedd aatt tthhee ppeeooppllee ooff tthhee SSiixxtthh FFoorrm aatt Niicchhoollaass CChhaambbeerrllaaiinnee SScchhooooll.. Who woulld bee tthee aauudiieenccee ffoorr yyourr meediiaa prroducctt?? TThhee aauuddiieennccee woouulldd bbee tthhee whhoollee ooff SSiixxtthh FFoorrm aatt Niicchhoollaass CChhaambbeerrllaaiinnee SScchhooooll aanndd aall ll ooff tthhee ssuubb ccuull ttuurreess wii tthhiinn.. TThhii ss woouulldd meeaann tthhoossee ooff whhiicchh whhoo ll iikkee cceerrttaaiinn ggeennrreess.. TThhee ssttuuddeennttss aarree pprreesseenntteedd aass ssmaarrtt aass aa whhoollee ssoo tthhaatt’’ss whhaatt II ddiirreecctteedd aatt.. How diid yyou aattttrraacctt//aaddrreessss yyourr aaudiieenccee?? II maaddee myy maaggaazziinnee hhaavvee aa hhoouussee tthheemee tthhaatt hhaadd aann eelleemeenntt ooff ssmaarrttnneessss iinnttoo ii tt dduuee ttoo tthhee ffoonntt ssttyyllee aanndd tthhee llaayyoouutt.. II maaddee tthhee ccoonntteenntt bbee rreelleevvaanntt ttoo tthhee sscchhooooll aanndd ssiixxtthh ffoorrm ((ssoo ii tt rreellaatteess ddii rreeccttllyy ttoo tthhee ssttuuddeennttss)) aanndd II maaddee ssuurree tthhaatt nnootthhiinngg waass bbrroouugghhtt aabboouutt tthhaatt waassnn’’tt ddiirreecctteedd aatt tthhee sscchhooooll.. II aallssoo meennttiioonneedd ccoonntteenntt wiitthhiinn tthhaatt woouulldd aaccttuuaallllyy hhaavvee rreellaatteedd ddii rreeccttllyy ttoo tthhee ssttuuddeennttss ssuucchh aass tteeaacchheerr ccoommeennttss..
2.
Whaatt haavvee yyoou
lleeaarrnntt aaboutt tteecchnolloggiieess ffrrom tthee prroocceessss off ccoonssttrruccttiingg tthiiss prroducctt?? II hhaavvee hhaadd ddeettaaii lleedd eexxppeerriieennccee wii tthh PPhhoottoosshhoopp bbeeffoorree,, hhooweevveerr II hhaavvee lleeaarrnneedd hhoow ttoo uussee aann oonnll iinnee ssooff ttwaarree ccaall lleedd EEmaazzee wii tthh nnoo eexxppeerriieennccee wii tthh tthhee ssooff ttwaarree aatt aall ll .. TThhee oonnllyy tthhiinngg II hhaavvee lleeaarrnneedd ttoo uussee iinn PPhhoottoosshhoopp ii ss hhoow ttoo aadddd aa lleennssee ff llaarree aanndd hhoow ttoo ppllaayy aarroouunndd wii tthh ll iigghhttiinngg eeff ffeeccttss.. EEmaazzee waass aa vveerryy ddii ff ffeerreenntt ssooff ttwaarree tthhaatt II hhaadd nnoo eexxppeerriieennccee wii tthh hhoow ttoo uussee ii tt bbuutt ii tt waass vveerryy nneew uusseerr ff rriieennddllyy aanndd II waass aabbllee ttoo ccoompplleettee myy rreesseeaarrcchh aanndd ppllaannnniinngg sseeccttiioonn wii tthh uussiinngg tthhaatt ssooff ttwaarree wii tthh nnoo eexxtteerriioorr hheellpp..
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