The Voder - 1930 The Harpy
System - 1976
Hidden Markov
model – 1980s
Dragon Dictation
– 1990s Google voice
search - 2008
Siri - 2011Audrey - 1952
Alexa - 2014
Reliance on recall
• Remember how to ask things
• Remember what you’re allowed to ask
• Remember what you said throughoutthe
entire exchange
Medium constraint #1
I want to go on a tripOk, where would you like to go?Auckland
Your next destination Oakland, California.
From which airport would you like to depart?
I want to go on a tripOk, where would you like to go?I actually meant Auckland, New Zealand
I want to go on a tripOk, where would you like to go?Auckland
Your next destination Oakland, California.
From which airport would you like to depart?
I actually meant Auckland, New ZealandGreat! A flight from Oakland Califorina, to
Auckland, New Zealand!
Speed
• Search
• Call an Uber
• Setan alarm
• Turn off the lights
• Hear bank accountbalance
Convenience
• Listen to a recipe while cooking
• Make a call while driving
• Hear the headlineswhile you’re
dressing for work
• Ask for the definition of a word
when you’re readinga book
1. Map out the omnichannel journey
2. Define the personality
3. Act it out and test (Wizard of Oz)
4. Design functionality with user flows
5. Test and refine
Process
Map out the
omnichannel journey
• How can you leverage different
touch-points to shape expectations?
• How will context affect the
experience in different parts of the
journey?
Define the personality
• Reflect the core attributes of your
brand
• If the platformdoesn’t make the
distinction between the character of
the assistant and your product clear,
don’t deviate from the default
personality
Alexa acts as an intermediarybetween the
user and the brand
Google Assistantpasses the userover to a
different character
Uber: “Hi, this is Uber, there’s an Uber less than a
minute away…”
Alexa: “There’s an Uber less than a minute away,
would you like me to order it?”
Act it out and test
• Write down a basic script for the core
parts of the experience. Act it out or
use voice simulators
• User test early ideas using the WOZ
technique
Map out the
functionality
• Map out the all the different
steps, the ways user can
phrase their input and
technical considerations
• Work closely with
stakeholders
Test and refine
• Try to recruit participants who are familiar with Alexa.
If you can’t invest time in the beginning of the session
to familiarise them with the interface and the device.
• For usability tweaks, guerrila testing can work well
Voice usability tips
• Speak naturally: Avoid things like “Tocontinue sayContinue”
• Use the “one-breath” test
• Don’t present more than 3 options
• Use conversation markers: “got it”, “halfway there”,“next”
• Make the distinction between “I didn’t hear” vs. “I heard but I don’t
understand” clear
Learnings
• Users will expectpersonalisedexperiences.If possible offer account-linking
with the accountof the brand.
• Users need reassurancethatsensitive information is safe
• Users try to find shortcuts
• The more open ended the skill is the higher the likelihood of errors
• Be careful of free entry input. Alexamatches your utteranceto the closest
word she knows.
3 key takeaways
• Voice interfaces are less usablethan GUI for most cases becausevoice is
transient and invisible
• Theyare greatfor speed and convenience in certain contexts
• The future is multi-modal