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EBOOK TRAINING:
How to Get Started
Presented By:

Julie Raynor
Readers’ Services Supervisor and OverDrive Specialist
for High Point Public Library
julie.raynor@highpointnc.gov

February 27, 2013
WHAT WE WILL COVER TODAY:
   Background of our EBook Service—How
    it evolved over time
   General and In-Depth Staff Training

   Purchase of Devices for Staff Use

   Selecting and Training the Staff Digital
    Library “Experts”
   Creating Handouts and Establishing
    Presence on Library’s Webpage
   Designing and Offering Public Programs

   Communicating with Staff

   Lessons Learned

  Q&A
MY BACKGROUND
    Readers’ Services Supervisor at High
     Point Public Library
    Manage HPPL’s Digital Library Programs
     and Services since Jan. 2010
    OverDrive Specialist for the Library




           Role Model:
How to transform yourself into… a
       SUPERLIBRARIAN!
MY INSPIRATION…




“SIMPLE CAN BE HARDER THAN COMPLEX: YOU HAVE TO WORK
HARD TO GET YOUR THINKING CLEAN TO MAKE IT SIMPLE.”
― STEVE JOBS
DIGITAL LIBRARY BACKGROUND…
  Founding Member Library of the North Carolina
   Digital Library, 2005
  No significant interest in the HPPL collection
   until 2010
  Annual circ. in 2011 was 125% over 2010 circ.

  Get organized so we could meet the needs of
   users of the digital library
  Form a committee and develop an “Action Plan”
   to direct our next steps
EARLY SUMMER 2011

 Created the “Action Plan”
 Established the NCDL Interest Group

 Priority item
       Provide basic instruction on how to use NCDL for all
        staff who work at a public service desk


    We knew one of our hurdles would be…
I don’t DO technology!
GENERAL STAFF TRAINING, SUMMER 2011
   All staff were given short tutorials on NCDL
     30 minutes long, Groups of 4-5
     Given with consideration for each person’s comfort with
      technology
     General handouts made available
     Encouraged to try NCDL on their own


   Ultimate Goal:


               Staff Buy-In!
              To minimize the…
New Media?! Change, Again?
         Attitude
IN-DEPTH STAFF TRAINING, SUMMER 2011

   Readers’ Services and Research Services Staff
     45 minutes, Groups of 2-3
     Each staff member (especially in Readers’ Services)
      would be able to walk a person through the NCDL
      website and answer basic questions
     Made this fun—provided incentives for learning
     Will purchase devices for staff to use
DEVICE PURCHASING, FALL 2011
   Readers’ Services and Research Services Divisions
    purchased devices for staff training
       Readers’ Services purchased:
           Basic Kindle, Kindle Keyboard, Kindle Fire, Nook Simple Touch,
            and iPad (added the Nook Color later)
       Research Services purchased:
           Nook Color, Kindle Fire and iPad (purchased additional iPads for
            staff use later)


   System for staff to “borrow” and explore the devices
    they purchased
DEVICE PURCHASING, FALL 2011
   Goals:
     Make sure all staff were comfortable in assisting people
      with the basics
     Provide tools for future use (use iPads for roving reference
      and weeding, etc.)
     Results were very positive
           Staff loved being able to try out the devices (especially the iPad)
            and were enthusiastic about helping library users




              Take the leap!
Don’t Panic! Now We’re Ready for the
     Post-Holiday Gadget Rush!
Now…To Assemble the EXPERT
         TEAM…
TRAINING STAFF EXPERTS, LATE SUMMER 2011

   Staff members were chosen based on
       high level of customer service
       patience shown working one-on-one with library users
       advanced knowledge of technology


   Individually trained
     Patron Assistance training and other training resources from
      OverDrive
     Included in the NCDL Interest Group
TRAINING STAFF EXPERTS, LATE SUMMER 2011
 Their input was solicited on programs and handouts
 Informal brainstorming among the library “experts” was
  an additional benefit
     This  has continued and expanded as the experts are gaining experience
        working with the public


   Additional training for Readers’ Services Division
       Serving as the “front line” initially in answering NCDL
        questions
ULTIMATE GOAL

Move staff from this…
ULTIMATE GOAL

…to this!
Introducing digital formats to a print-
       centered community…
MARKETING TO THE PUBLIC


   Create handouts
       Cover the basics on how to get started
           Much harder than I expected
       Continuous revision based on
           Feedback from staff and library users
             Updates to NCDL

             New devices produced
MARKETING TO THE PUBLIC


   Presence on the webpage and Facebook
     Created a general Digital Downloads page and specific
      pages for NCDL and other digital resources
     Basic information, including informational videos and
      printable handouts
     Regularly add information about NCDL and programs to
      Facebook page
EBOOK TRAINING: THE PROGRAMS

    Personal Librarian sessions
        Program throughout the library—set up appointments to
         work one-on-one with people on special projects
        Use this to assist people with NCDL one-on-one
        Can be scheduled in the evenings, with prior notice

    Late Summer-Early Fall 2011 Program Topics
        What type of eReader should I buy?
            One of the most commonly asked questions
        How to Use NCDL
EBOOK TRAINING: THE PROGRAMS
    Fall 2011: Introduction of E-info Sessions
      Flexible, drop-in sessions for anyone with questions about
       NCDL (or any device)
      Dec. 2011: held once a week near the public service
       desks
      Jan. & Feb. 2012: held twice a week--moved to larger
       classroom due to demand
Culminating
in…the “BIG
   TOP”
Experiment!
EBOOK EXTRAVAGANZA 2012
   All-Day EBook Assistance
     Modeled after similar event held at the West Linn Public
      Library in West Linn, Oregon
     Provide assistance by Device
               Tables for Kindle, Nook, Tablet/iPad
     Trained staff members were available all day to help people as they
      came by, 11-7 (8 people, rotating shifts)
     Positive feedback from attendees


    Nook at Night
           At end of EBook Extravaganza Day
           Local Barnes & Noble staff demonstrated the current
            Nook models
                   New community partnership opportunity
                   Plan to have similar events in the future
ONGOING PROGRAMMING


   Spring & Summer 2012
     Personal Librarian sessions and brief assistance provided at
      public service desks, as time allowed
     National Library Week program


   Fall 2012: Started with E-Info sessions (Nov. and Dec.)
      Offered three “classroom-style” programs:
         NCDL for Nooks
         NCDL for Tablets/Kindles

         Free EBooks outside of NCDL
ONGOING PROGRAMMING


   Early 2013
       2nd All-Day Ebook Assistance event (Jan. 2013)
         Partnering again with Barnes & Noble to present Nook at Night
         Much smaller attendance than previous year

       Plan to continue with two E-Info sessions per month and
        Personal Librarians sessions as requested
       Evaluate programs in Summer to plan offerings for Fall
LESSONS LEARNED
   E-Info sessions and Personal Librarian
    appointments were the most effective

   Informal brainstorming among the
    library “experts” was an additional
    benefit
     This   has continued and expanded as the experts
        are gaining experience working with the public


   Staff Buy-In was Achieved
       Introducing Staff to NCDL led to many of
        them purchasing and using eReaders
        (especially Fall 2012-Early 2013)
LESSONS LEARNED

   Getting the word out…
       Best publicity is word-of-mouth (which I
        encouraged)
       Taking it “On the Road” to retirement communities
         Residents were very interested in the service, for many
          reasons
         Once I went to one location, I was invited to come to

          others
QUESTIONS?
THANKS FOR COMING!
   Look for more presentations from the Technology
    and Trends (TNT) Roundtable this Spring and at
    the NCLA Conference in October

   Also, if you haven’t joined TNT, it’s easy and
    inexpensive to do so!


                     http://www.nclaonline.org/technology-
                     trends

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TNT Webinar: E-Book Training

  • 1. EBOOK TRAINING: How to Get Started Presented By: Julie Raynor Readers’ Services Supervisor and OverDrive Specialist for High Point Public Library julie.raynor@highpointnc.gov February 27, 2013
  • 2. WHAT WE WILL COVER TODAY:  Background of our EBook Service—How it evolved over time  General and In-Depth Staff Training  Purchase of Devices for Staff Use  Selecting and Training the Staff Digital Library “Experts”  Creating Handouts and Establishing Presence on Library’s Webpage  Designing and Offering Public Programs  Communicating with Staff  Lessons Learned Q&A
  • 3. MY BACKGROUND  Readers’ Services Supervisor at High Point Public Library  Manage HPPL’s Digital Library Programs and Services since Jan. 2010  OverDrive Specialist for the Library Role Model: How to transform yourself into… a SUPERLIBRARIAN!
  • 4. MY INSPIRATION… “SIMPLE CAN BE HARDER THAN COMPLEX: YOU HAVE TO WORK HARD TO GET YOUR THINKING CLEAN TO MAKE IT SIMPLE.” ― STEVE JOBS
  • 5. DIGITAL LIBRARY BACKGROUND…  Founding Member Library of the North Carolina Digital Library, 2005  No significant interest in the HPPL collection until 2010  Annual circ. in 2011 was 125% over 2010 circ.  Get organized so we could meet the needs of users of the digital library  Form a committee and develop an “Action Plan” to direct our next steps
  • 6. EARLY SUMMER 2011  Created the “Action Plan”  Established the NCDL Interest Group  Priority item  Provide basic instruction on how to use NCDL for all staff who work at a public service desk We knew one of our hurdles would be…
  • 7. I don’t DO technology!
  • 8. GENERAL STAFF TRAINING, SUMMER 2011  All staff were given short tutorials on NCDL  30 minutes long, Groups of 4-5  Given with consideration for each person’s comfort with technology  General handouts made available  Encouraged to try NCDL on their own  Ultimate Goal: Staff Buy-In! To minimize the…
  • 9. New Media?! Change, Again? Attitude
  • 10. IN-DEPTH STAFF TRAINING, SUMMER 2011  Readers’ Services and Research Services Staff  45 minutes, Groups of 2-3  Each staff member (especially in Readers’ Services) would be able to walk a person through the NCDL website and answer basic questions  Made this fun—provided incentives for learning  Will purchase devices for staff to use
  • 11. DEVICE PURCHASING, FALL 2011  Readers’ Services and Research Services Divisions purchased devices for staff training  Readers’ Services purchased:  Basic Kindle, Kindle Keyboard, Kindle Fire, Nook Simple Touch, and iPad (added the Nook Color later)  Research Services purchased:  Nook Color, Kindle Fire and iPad (purchased additional iPads for staff use later)  System for staff to “borrow” and explore the devices they purchased
  • 12. DEVICE PURCHASING, FALL 2011  Goals:  Make sure all staff were comfortable in assisting people with the basics  Provide tools for future use (use iPads for roving reference and weeding, etc.)  Results were very positive  Staff loved being able to try out the devices (especially the iPad) and were enthusiastic about helping library users Take the leap!
  • 13. Don’t Panic! Now We’re Ready for the Post-Holiday Gadget Rush!
  • 14. Now…To Assemble the EXPERT TEAM…
  • 15. TRAINING STAFF EXPERTS, LATE SUMMER 2011  Staff members were chosen based on  high level of customer service  patience shown working one-on-one with library users  advanced knowledge of technology  Individually trained  Patron Assistance training and other training resources from OverDrive  Included in the NCDL Interest Group
  • 16. TRAINING STAFF EXPERTS, LATE SUMMER 2011  Their input was solicited on programs and handouts  Informal brainstorming among the library “experts” was an additional benefit  This has continued and expanded as the experts are gaining experience working with the public  Additional training for Readers’ Services Division  Serving as the “front line” initially in answering NCDL questions
  • 17. ULTIMATE GOAL Move staff from this…
  • 19. Introducing digital formats to a print- centered community…
  • 20. MARKETING TO THE PUBLIC  Create handouts  Cover the basics on how to get started  Much harder than I expected  Continuous revision based on  Feedback from staff and library users  Updates to NCDL  New devices produced
  • 21. MARKETING TO THE PUBLIC  Presence on the webpage and Facebook  Created a general Digital Downloads page and specific pages for NCDL and other digital resources  Basic information, including informational videos and printable handouts  Regularly add information about NCDL and programs to Facebook page
  • 22. EBOOK TRAINING: THE PROGRAMS  Personal Librarian sessions  Program throughout the library—set up appointments to work one-on-one with people on special projects  Use this to assist people with NCDL one-on-one  Can be scheduled in the evenings, with prior notice  Late Summer-Early Fall 2011 Program Topics  What type of eReader should I buy?  One of the most commonly asked questions  How to Use NCDL
  • 23. EBOOK TRAINING: THE PROGRAMS  Fall 2011: Introduction of E-info Sessions  Flexible, drop-in sessions for anyone with questions about NCDL (or any device)  Dec. 2011: held once a week near the public service desks  Jan. & Feb. 2012: held twice a week--moved to larger classroom due to demand
  • 24. Culminating in…the “BIG TOP” Experiment!
  • 25. EBOOK EXTRAVAGANZA 2012  All-Day EBook Assistance  Modeled after similar event held at the West Linn Public Library in West Linn, Oregon  Provide assistance by Device  Tables for Kindle, Nook, Tablet/iPad  Trained staff members were available all day to help people as they came by, 11-7 (8 people, rotating shifts)  Positive feedback from attendees  Nook at Night  At end of EBook Extravaganza Day  Local Barnes & Noble staff demonstrated the current Nook models  New community partnership opportunity  Plan to have similar events in the future
  • 26. ONGOING PROGRAMMING  Spring & Summer 2012  Personal Librarian sessions and brief assistance provided at public service desks, as time allowed  National Library Week program  Fall 2012: Started with E-Info sessions (Nov. and Dec.)  Offered three “classroom-style” programs:  NCDL for Nooks  NCDL for Tablets/Kindles  Free EBooks outside of NCDL
  • 27. ONGOING PROGRAMMING  Early 2013  2nd All-Day Ebook Assistance event (Jan. 2013)  Partnering again with Barnes & Noble to present Nook at Night  Much smaller attendance than previous year  Plan to continue with two E-Info sessions per month and Personal Librarians sessions as requested  Evaluate programs in Summer to plan offerings for Fall
  • 28. LESSONS LEARNED  E-Info sessions and Personal Librarian appointments were the most effective  Informal brainstorming among the library “experts” was an additional benefit  This has continued and expanded as the experts are gaining experience working with the public  Staff Buy-In was Achieved  Introducing Staff to NCDL led to many of them purchasing and using eReaders (especially Fall 2012-Early 2013)
  • 29. LESSONS LEARNED  Getting the word out…  Best publicity is word-of-mouth (which I encouraged)  Taking it “On the Road” to retirement communities  Residents were very interested in the service, for many reasons  Once I went to one location, I was invited to come to others
  • 31. THANKS FOR COMING!  Look for more presentations from the Technology and Trends (TNT) Roundtable this Spring and at the NCLA Conference in October  Also, if you haven’t joined TNT, it’s easy and inexpensive to do so! http://www.nclaonline.org/technology- trends