TNT Webinar from April 19, 2016.

1. Getting hyped for
hoopla!
Tues., April 19, 2016
One Public Library’s First Adventure with
Streaming Digital Content

2. WHAT I’LL COVER…
Why we chose Hoopla
Working with Hoopla
Marketing/PR
Community Response/Circulation
Pros
Cons
Fit with physical collection
What’s next?
Questions

3. WHY HOOPLA?

4. WORKING WITH
HOOPLA
Overview video
https://vimeo.com/88663549

5. WORKING WITH HOOPLA

6. MARKETING/PR
Hoopla Community
--Message Board for
Hoopla Libraries with News,
Idea Sharing, etc.
FREE Marketing Materials
Press Release Templates,
etc.
Access to Art Assets
Branding Assistance

7. COMMUNITY RESPONSE
Went “live” in Oct. 2015
Staff “Buy In”
Series of “Hoopla Help Sessions”
--Staff available to help people
get started and answer questions
Readers’ Services Desk
--Main contact point for Hoopla
questions
Initial Response: Very Positive

8. CIRCULATION
0
50
100
150
200
250
300
350
Sept.
2015
Oct.
2015
Nov.
2015
Dec.
2015
Jan.
2016
Feb.
2016
Mar.
2016
0
20
40
60
80
100
120
140
audiobook circs
ebook circs
comic circs
movie circs
music circs
television circs
Monthly Circs. So Far
Monthly Circ. By Format

9. PROS
For the Patrons
Easy to use
No waiting (unlike OverDrive and OneClick Digital)
Music: entire album for each checkout
Audiobooks: checkout for 21 days (OverDrive is 14 and
OneClick Digital is 7)
Broad selection in each format and content is being added
constantly
Good Help/FAQ page

10. PROS
For the Staff
Easily Customizable (create lists relating to local interest)
Access to Entire Collection
Great reporting tools
Easily accessible marketing assets: logos, images
Very responsive customer support
They understand libraries and patrons

11. CONS
Hoopla on a computer—not intuitive
Hoopla on mobile app—limited account functions
TV Shows: Only one episode per checkout
No sample or preview option
Viewing movies/TV shows on TV screen is limited

12. FIT WITH PHYSICAL COLLECTION
Music collection: significantly expands our physical collection
(and the content is much more current)
Movies and TV shows: broadens our selection
Audiobooks: most popular collection in Hoopla
Broadens our selection
General: access to titles with no concern for staff about theft,
damage, missing discs for Books on CD, etc.

13. WHAT’S NEXT?
Monthly circulation increased on April 4th
--started with 3 per month, increased it to 5
Keep marketing the service
--new Hoopla for Kids option (limit selection to titles appropriate
for kids 12 and under)
Refer users of our other digital services to Hoopla
Provide feedback to Hoopla about the limitations of the service

14. QUESTIONS?
If you have Hoopla, what has worked for you? What are your
challenges?
Questions for me?

15. THANK YOU!
Julie Raynor
High Point Public Library
Readers’ Services Supervisor
Facilitator of Digital Download Programs
and Services
julie.raynor@highpointnc.gov