An updated 2010 perspective on Social Media & Healthcare.

1. Social Media & Healthcare A Perspective

3. Fundraising (24%)

4. Build connections (29%)

5. Get new patients (29%)

6. Educate the public (47%)

7. Advantages in achieving these goals:

8. Social media provide electronic enhancement of the essential communications between a hospital and:

9. Its patient and patient families

10. Its wider community

11. The media

12. Clinical and other staff

13. Using social media can boost a health care organization’s Search Engine Optimization (the degree to which it can be found via internet searching)

15. If you're not visible and discussing the matter publicly, you're leaving the facts open to interpretation

16. Being Honest

17. A crisis can damage a reputation quickly, but not recognizing the crisis or not responding can be even more damaging. An appropriate response can go a long way to maintaining or rebuilding trust

18. Being Timely

20. 70% of journalist use social networks to assist in reporting, according to PRWeek

21. Need to leverage social media channels in order to achieve coverage in mainstream media & industry publications

22. Organizations use social media channels, including blogs, forums and microblogs to share success stories from out-of-the-ordinary operations or treatments, medical research or other significant achievements

23. Aurora Healthcare tweeted a knee operation in April, it received significant media attention from mainstream media and industry publications, including Good Morning America, Local public radio networks and Hospital Management Magazine

24. Provide Accurate Information to Patients

25. 73% of patients research for medical information online before or after doctor’s visits, according to the Healthcare New Media Conference

26. Share accurate and timely information regarding symptoms, diseases, medications, treatments and more

28. Contact For More Information Nicholas Cifuentes email: nicholas.cifuentes@gmail.com cell: 843 817 3435 website: http://www.nickcifuentes.com