1. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Topics:
The CIIS Website
News and Blogs
Facebook
YouTube/Vimeo
Twitter

2. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
The CIIS Website
This spring we are rolling out several new page designs for the CIIS website.
With improved functionality and an updated look-and-feel, these pages will
help programs and faculty in their outreach, promotional, and recruitment
efforts.
The pages we’ll discuss today:
-News and Information Center
-Events Module
-Faculty Bio Pages

3. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
News and Info.
CIIS News and Information website will be much more
dynamic and visual.
It will feature Academic News, Blogs, Alumni
Newsletter items, and more in the same module.
Advanced sharing capabilities to most popular
social networks.
Story detail pages feature mini author bios, with
links to the full bio page.
Content reused across site is a more robust way than
on current CIIS website.

4. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Events Module
CIIS Events Module will be completely overhauled.
Each program can create their own calendar.
Advanced sharing capabilities to most popular
social networks.
Through the use of taxonometric tagging, the site
will know how to recommend similar events to the
user.
Content reused across site is a more robust way
than on current CIIS website.

5. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Faculty Bios
Through the use of tabbed content, it will be easier
for faculty to display their biographies, publica-
tions, blog posts, promotional videos, etc.
Throught the use of taxonometric tagging, the site
will be able to load other departmental faculty on
your bio page.
Defined, clear layout.

6. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
News and Blogs
One key to Search Engine Optimization (SEO) is to get other websites to link back to
www.ciis.edu. When Google sees that other sites link to your content, they consider
your website more “relevant,” and therefore, it will rank higher for certain search
terms.
The key to getting other websites to link to you is to produce good content.
It’s imporant to post all types of news about the Institute to show that important
things happen here; it shows that we are a vibrant community.
Blogs can be a very crucial way for our subject matter experts to respond to or
discuss topics in the news or in demand. Blog posts by their nature should be short
and informal, and so this type of content is typically quick to produce; timing is key.

7. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
What is News?
-Publication of book, journal article, etc.
-Speaking engagement
-Alumni and student accomplishments
-Honors and awards
-Milestones
-Campus Events

8. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Blog Guidelines
Tone
The tone of your blog should be informal; conversational rather than academic. Be
yourself, be opinionated, be personal. Your writing should be substantive, but you
should also aim to have fun when you write for the blog.
Length
The sweet spot is between 500-700 words. If you submit a blog that is more than
1,000 words in length, the editor may make suggestions intended to reduce the
length.
Series
Would you like to write a series of blogs on a single topic? Please pitch your idea,
and we’ll probably agree to publish it.

9. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Blog Guidelines
Links
Please indicate when a word or phrase should be linked by including the URL of the
link in brackets in the text. No need to create the hyperlink within your Word docu-
ment.
Photos
We require that you include at least one photo with your blog submission. Please
do not embed this photo in your Word document; include the photo as an email at-
tachment when you submit, and make a note in the text where the photo should be
inserted. If you don’t have a photo to include, we can help to select a stock photo to
accompany your work.
Be Topical
We encourage people to write about topics in the news. We do, however, require that
your commentary is in some way tethered back to CIIS.

10. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Facebook
www.facebook.com/ciissf
-Facebook is #1 referrer to
www.ciis.edu.
-Roughly 600-800 per month
visit our website as a direct
result of clicking a link on
Facebook
-Our main CIIS Fan Page has
2,210 fans, and those fans
have a total of 1,078,588
friends.
-The collected 14 CIIS Fan
Pages that I administer have
more than 6,900 Fans.

11. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Facebook
Departments that have Facebook Fan Pages:
Alumni Association
The Arts at CIIS
Career Development
Center for Somatic Psychotherapy
EXA
Expanding the Circle Conference
Golden Gate Integral Counseling Center
ICP
International Students
Public Programs & Performances
Registrar’s Office
TID
WCC
WSE

12. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Facebook
Send news and notes for Facebook to your program coordinator, or directly
to me at nfreese@ciis.edu.
If your department/program has a Facebook Fan Page, they can add me as
an administrator. I can then share our certain posts to the various other CIIS Fan
Pages when appropriate.
Does your department need to start a Fan Page? I can help. Feel free to contact me
and we can set up a one-on-one meeting.
I can also provide guidance on content strategies and analytics.

13. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
YouTube
www.youtube.com/integraleducation
-World’s 2nd largest search engine
-Some CIIS departments and faculty
members have their own channels.
-If you start a channel for yourself or
your department, let us know, and we
can list you as a featured channel.

14. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Vimeo
www.vimeo.com/ciis
-Alternative to YouTube; cleaner,
streamlined, geared more toward
professionals who value design.
-Less ads
-About 1/10 the number of unique
monthly visitors compared to
YouTube.

15. THE WEB AND SOCIAL MEDIA
FOR PROGRAM AND FACULTY OUTREACH,
PROMOTION, AND RECRUITING
Twitter
www.twitter.com/integraled
-Use a scheduling tool like HootSuite to
schedule out your tweets in advance.
-Reuse content, but change it slightly
every time.
-Tweet often and use hashtags.
-Don’t just tweet out a link; craft your tweets
and make them compelling.
-Tag other Twitter users when possible and
appropriate to increase chances of retweet.
-Twitter etiquette
-We’re looking for faculty volunteers to
“curate” our institutional account.