CFE

1. CCoorrppoorraattee
CCuullttuurree

2. DDeeffiinniittiioonn
• TThhee vvaalluueess,, bbeelliieeffss aanndd nnoorrmmss rreellaattiinngg ttoo tthhee
ccoommppaannyy oorr oorrggaanniissaattiioonn tthhaatt aarree sshhaarreedd bbyy aallll
iittss ssttaaffff..
• Perhaps the type of behaviour from staff that
you would associate with the company.

3. WWhhyy ddeevveelloopp aa ccoorrppoorraattee ccuullttuurree
• It allows the ideals and beliefs of the owners to
be followed by its employees
• Encourages the type of behaviour from staff that
you would associate with the company.
• The use of symbols/logos and uniforms mean
customers recognise the company easily
• Use of a phrase or motto that can be recognised
by customers/used in marketing
• The uniformity of layout of offices/branches can
encourage familiarity

4. AAddvvaannttaaggeess ooff hhaavviinngg aa ssttrroonngg
ccoorrppoorraattee ccuullttuurree
• Improved customer satisfaction and loyalty
because the consumers associate with that
organisation due to brand/logos,
• Increased staff motivation because they can
associate with the organisation
• Staff can move between branches/departments
easier because they are aware of the practices
and policies

5. AAddvvaannttaaggeess ooff hhaavviinngg aa ssttrroonngg
ccoorrppoorraattee ccuullttuurree
• Staff will form an identity with the organisation
which means reduced absences, lower staff
turnover or increased productivity
• The organisation can be easily recognised
anywhere in the world which means customers
will feel comfortable with products/services
wherever they are

6. AAddvvaannttaaggeess ooff hhaavviinngg aa ssttrroonngg
ccoorrppoorraattee ccuullttuurree
• Staff will form an identity with the organisation
which means reduced absences, lower staff
turnover or increased productivity
• The organisation can be easily recognised
anywhere in the world which means customers
will feel comfortable with products/services
wherever they are