On behalf of Agoria, the Belgian federation for ICT, N BBDO put their heads together with Proximity BBDO and organized a three-wave synergy campaign towards students in their last year secondary school.

1. Agoria
How ICT are you?

2. Briefing
ICT sector in Belgium has an image problem towards
youngsters. 14.000 vacant positions in the Belgian ICT
sector

3. Central idea
Three-wave campaign:
How Nerdy are You
Digital Masters 2008
CEO Tour 2008

4. Central idea
How Nerdy are you?
Everybody is a nerd. But…
How Nerdy are You?
Find it out at hownerdyareyou.be
Digital Masters 2008
Teams of students compete each other
in an interschool competition
They experience the exciting and
captivating world of the ICT sector

5. Central idea
CEO Tour 2008
Organize a national CEO Tour
where CEO’s of Belgian ICT
companies visit schools and
give a presentation about their
sector and the Digital Masters

6. Results
How Nerdy are you?
90.000 visitors to the site
100.000 tests taken
Excellent viral effect
4.000 newsletter subscriptions

7. Results
Digital Masters 2008
70.000 unique visitors
4 minutes average time per visitor
8000 members registered
270 competing teams

8. Results
CEO Tour 2008
70 schools subscribed
Lots of media & PR coverage
Happy client