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Lorence & Vander Zwart
                Personal Client Services




Traditional Values. Common Sense. Good Stewardship
Lorence & Vander Zwart



OUR HISTORY
It’s trusted advice, it’s a lasting relationship, it’s the
way to prepare for all the significant stages of your life;
it’s the comprehensive financial planning & wealth
management of Lorence & Vander Zwart.

Since 1960 Lorence & Vander Zwart of Holland has
believed that taking the time to create a sound
financial plan is the foundation of being prepared for
life’s financial uncertainties and success.

The advisors of Lorence & Vander Zwart take the time
to listen to each client’s goals, fears, and concerns,
turning them into financial strategies that work for each
individual client.                                            attorney, trusts where appropriate, and other
                                                              legal documents as recommended by their
From the very beginning, its founder, John J. Lorence         attorney.
recognized the need for a comprehensive approach to
financial planning.     Beginning by examining each           Jim Lorence began working with his father in
clients current financial position, John developed a          1985 and has continued this comprehensive
plan that included not only a prudent investment              financial planning strategy. The firm continued to
strategy but in conjunction with insurance and in             grow and in 1994 Jim hired Ryan Vander Zwart
consideration of individual tax ramifications. He also        who currently serves as Vice President. Lorence
insisted that his clients had updated wills, powers of        & Vander Zwart also currently employs five full


MISSION & COMMITTMENT
Lorence & Vander Zwart works with a limited number            We take our role as investment advisor with the
of individuals to establish a specific financial plan for     greatest regard for your financial success and
the attainment and protection of wealth. We design            with the utmost concern for confidentiality.
professionally managed investment portfolios and
provide continual proactive guidance for a retirement         We must insist that our clients disclose all
without compromise to your lifestyle while                    pertinent financial information necessary to
accumulating the additional resources for a legacy to         formulate a comprehensive financial plan and be
family, community, and charities of choice.                   willing to delegate the responsibility of selecting
                                                              investment managers, implementing investment
While we make a commitment to our clients to give             strategies, and monitoring your progress to us.
“trusted advice throughout the significant stages of
life”, we also ask that our clients make a commitment         We are here for those who want to develop a
to us.     When a client understands the manner in            lifetime relationship with a trusted advisor to
which we conduct business, we are able to work                eliminate the need to handle your financial future
harder at achieving the best results for them financially.    on your own. We commit to making ourselves
                                                              accessible to clients as we work to build this
Lorence & Vander Zwart assumes that you have                  relationship.
accumulated a portfolio of investments; including
retirement accounts and IRA’s or that you are                 Integrity is our firm’s greatest asset and we hold
committed to making investments each year to meet             ourselves to a higher standard. We believe that
your financial goals.                                         always doing what’s best for the client will allow
                                                              our firm to thrive and continue to build a lasting
Lorence & Vander Zwart



OUR TEAM
           Jim Lorence is President of Lorence & Vander Zwart and has over
           25 years in the financial services business. After receiving his
           bachelors degree from Cornerstone University, Jim joined his father
           in the securities business in 1985 and in 1990 received the
           professional certification of CERTIFIED FINANCIAL PLANNER™. He
           is co-founder of the award winning national independent broker
           dealer, NEXT Financial Group, Inc. and served as a director of NEXT
           from 1998 to 2006.

           Jim has served as President/CEO and Senior Portfolio Counselor for
           Lorence & Vander Zwart since the firm’s registration in 1992.

           Jim and his wife Mary have three daughters and one granddaughter.
           In his free time he enjoys preparing meals for family and friends and
           hunting big game out West.

           Ryan Vander Zwart has over 15 years in the financial services
           business. Ryan received his B.A. in Accounting from Hope College in
           1997. Ryan has earned his Series 7, 24, 51, 63 and 65 securities
           licenses and is also licensed for Life and Health Insurances. Ryan
           received the professional certification of CERTIFIED FINANCIAL
           PLANNER™ in 1999.

           Ryan currently serves as Vice President, Chief Compliance Officer,
           and Portfolio Counselor for Lorence & Vander Zwart.

           Ryan and his wife Amy live in Byron Center with their three children.
           In rare moments of free time, he enjoys running and fishing for
           Northern Pike and Walleye.


           Nate Baumann serves as a Financial Professional for Lorence &
           Vander Zwart. Nate holds a bachelors degree in Finance from Grand
           Valley State University. In addition, he has earned his Series 7 and 66
           licenses and is licensed for Life and Health Insurance. Nate uses his
           training to create customized financial plans and investment alloca-
           tions for Lorence & Vander Zwart clients. He values the independ-
           ence and passion it takes to run a small business and shares the com-
           mitment to personal and attentive customer service.

           Nate lives with his wife Claire and daughter Lauren in Holland.
           When he is away from the office he enjoys playing golf, watching
           baseball, and reading.
Lorence & Vander Zwart




Julie DeVisser is the Operations Manager for Lorence & Vander
Zwart. Julie earned her bachelor’s degree in finance from Davenport
University in 2002. As the Operations Manager, Julie is responsible
for overseeing the
behind-the-scenes work that goes into processing business for our
clients, and the managing of client records. Julie has successfully
passed the Series 4, 7, 24, 51 and 66 exams. In her spare time, she
enjoys traveling, writing, digital photography and scrapbooking.




Steve Riemersma serves as the Research Coordinator & Head
Trader for LVZ Advisors. Steve is responsible for trading securities,
portfolio analysis, security analysis, and also spends much of his time
focusing on special
projects and performance reporting related to LVZ Advisors. Steve
previously worked at Johnson Controls in Holland for seven years be-
fore coming to Lorence & Vander Zwart. He and his wife Valerie live in
Allegan with their six children. As a family they enjoy hiking, camping
and playing games. When Steve can find spare time he enjoys playing
golf and softball, as well as reading and watching movies.




Lynn Ritsema is the Executive Assistant at Lorence & Vander
Zwart. Her primary responsibilities include providing administrative
support to the President and Vice President, and the implementation
of advertising and communication plans, event coordination and en-
suring quality in client
relations. Lynn lives in Hudsonville with her husband, Bruce, and
three daughters.
Lorence & Vander Zwart



OUR CONSULTANTS

        Dr. Robert Genetski is one of the nation’s premier interest rate fore-
        casters and investment advisors, providing insights to economic, fi-
        nancial and investment matters through his own consulting firm.

        Dr. Genetski has authored several books and numerous articles. He
                 Taking the Voodoo Out of Economics

                                                                       A Na-
        tion of Millionaires

        scape in the 21st century.

        During the course of his career Dr. Genetski has served as Senior
        Vice President and Chief Economist for a major Midwest Banks and
        has headed asset management, investment research, and investment
        banking operations. Dr. Genetski earned his Ph.D. in economics
        from and has taught economics at New York University and at the
        University of Chicago's Graduate School of Business. He has served
        on numerous Boards of Directors and writes a regular column for the
        Nikkei Financial Daily’s leading business newspaper.


        Matt Cornell, CFA
        Professional Career:
        · Chief Investment Strategist, Lorence & VanderZwart Since 2004
        · Founder Bridge Street Investors - Since 2001
        · Senior Portfolio Manager, State Bank of Fenton,Mi - 1998-2001
        · Senior Investment Analyst, Sierra Investment Advisors
             Los Angeles, California - 1992-1998
        · Portfolio Manager, Hughes Aircraft Pension Fund, Manhattan
            Beach, CA - 1986-1992
        · Vice President Investments for Great Western Financial, Long
            Beach, CA - 1986-1990
        Education:
        · Chartered Financial Analyst (CFA) 1995
        · MBA Finance, California State University, Long Beach
        · B.S. Civil Engineering, Michigan State University
Lorence & Vander Zwart



             Wealth
        Management
           Services
Lorence & Vander Zwart provides its’ clients with professional investment management
services using individual stocks, ETF’s, bonds, mutual funds and deferred investment
products.

The Lorence & Vander Zwart management team is comprised of individuals with a strong
securities background and, most importantly, the experience of being financial advisors.
They understand what it’s like to work with clients on a daily basis; to develop and
implement sound investment strategies. We also employ individuals with extensive
research and analysis backgrounds to help provide you with better investment returns.




                                                Risk
                                                Management
                                                Services
Lorence & Vander Zwart recommends the review and analysis of risks associated with
the successful continuation of their client financial plans. This often includes the
recommendation and analysis of income replacement insurance products such as life,
disability and long term care. As part of the ongoing maintenance and review Lorence
and Vander Zwart will provide appropriate alternatives in accordance with your Financial
Plan.
Lorence & Vander Zwart




     Organization &
      Coordination

Lorence & Vander Zwart utilizes the latest in technology to provide clients with accurate
and reliable information pertaining to their investment accounts. The following may be
made available to clients so they can stay informed between meetings.

       - Internet Access to consolidated accounts
       - Consolidated investment reporting
       - Quarterly performance reports

Lorence & Vander Zwart believes that coordination with other professionals in their
client’s lives is paramount to the success of the financial plan. This may include regular
correspondence with the following:

       - Certified Public Accountant or Accountant
       - Estate Planning Attorney or Legal Advisor
       - Bankers/Brokers
       - Real Estate Professionals
       - Insurance/Risk Advisors




                                                 Legacy Planning &
                                                 Specialized Gifting
                                                 Strategies
Lorence & Vander Zwart works with many clients to provide sophisticated legacy
planning. This can often include the funding of specialized Trusts through coordinated
efforts with the client’s legal advisors. Legacy planning can also be accomplished
through specific gifting of highly appreciated investments. The establishment of Donor
Advised Funds can significantly reduce capital gains tax while accomplishing the funding
of the client’s favorite charitable organization.
Lorence & Vander Zwart




        Financial Plan
        Development
Jim and Ryan believe that a formal, written and comprehensive financial plan designed
specifically for each client is foundation to future financial success much like a map is
necessary to navigate unfamiliar territory. Comprehensive financial planning includes the
analysis of the client's goals, all current assets including employer sponsored retirement
plans and personal property, liabilities, insurance, taxation, and estate planning.
Implementation, which may include new investment recommendations, is conditional on a
financial plan acceptable to both client and planner.

Expectations & New Client Timeline:
First Meeting:       Introduction and data gathering
                     Time: 1 - 2 hours

Second Meeting:     Review completed Financial Plan, discuss implementation or
                    consider plan revisions
                    Time: 1 - 2 hours

Third Meeting:      Review Financial Plan and begin implementation or consider plan
                    revisions
                    Time: 1 - 2 hours

Future Meetings:    Frequency will depend on the client’s needs and additionally on the
Lorence & Vander Zwart




                Contact
            Information



                                                 Address
                                       Lorence & Vander Zwart
                                       240 South River Avenue
                                         Holland, MI 49423



       Phone                                      Fax                                     Toll Free
   616.394.4994                              616.394.5986                                 800.851.7214




                         Web                                                E-Mail
               www.lvzadvisors.com                                 info@lvzadvisors.com




Neither Lorence & Vander Zwart nor LVZ Advisors, Inc. is affiliated with any broker dealer who uses this brochure.

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Prospective Client Brochure

  • 1. Lorence & Vander Zwart Personal Client Services Traditional Values. Common Sense. Good Stewardship
  • 2. Lorence & Vander Zwart OUR HISTORY It’s trusted advice, it’s a lasting relationship, it’s the way to prepare for all the significant stages of your life; it’s the comprehensive financial planning & wealth management of Lorence & Vander Zwart. Since 1960 Lorence & Vander Zwart of Holland has believed that taking the time to create a sound financial plan is the foundation of being prepared for life’s financial uncertainties and success. The advisors of Lorence & Vander Zwart take the time to listen to each client’s goals, fears, and concerns, turning them into financial strategies that work for each individual client. attorney, trusts where appropriate, and other legal documents as recommended by their From the very beginning, its founder, John J. Lorence attorney. recognized the need for a comprehensive approach to financial planning. Beginning by examining each Jim Lorence began working with his father in clients current financial position, John developed a 1985 and has continued this comprehensive plan that included not only a prudent investment financial planning strategy. The firm continued to strategy but in conjunction with insurance and in grow and in 1994 Jim hired Ryan Vander Zwart consideration of individual tax ramifications. He also who currently serves as Vice President. Lorence insisted that his clients had updated wills, powers of & Vander Zwart also currently employs five full MISSION & COMMITTMENT Lorence & Vander Zwart works with a limited number We take our role as investment advisor with the of individuals to establish a specific financial plan for greatest regard for your financial success and the attainment and protection of wealth. We design with the utmost concern for confidentiality. professionally managed investment portfolios and provide continual proactive guidance for a retirement We must insist that our clients disclose all without compromise to your lifestyle while pertinent financial information necessary to accumulating the additional resources for a legacy to formulate a comprehensive financial plan and be family, community, and charities of choice. willing to delegate the responsibility of selecting investment managers, implementing investment While we make a commitment to our clients to give strategies, and monitoring your progress to us. “trusted advice throughout the significant stages of life”, we also ask that our clients make a commitment We are here for those who want to develop a to us. When a client understands the manner in lifetime relationship with a trusted advisor to which we conduct business, we are able to work eliminate the need to handle your financial future harder at achieving the best results for them financially. on your own. We commit to making ourselves accessible to clients as we work to build this Lorence & Vander Zwart assumes that you have relationship. accumulated a portfolio of investments; including retirement accounts and IRA’s or that you are Integrity is our firm’s greatest asset and we hold committed to making investments each year to meet ourselves to a higher standard. We believe that your financial goals. always doing what’s best for the client will allow our firm to thrive and continue to build a lasting
  • 3. Lorence & Vander Zwart OUR TEAM Jim Lorence is President of Lorence & Vander Zwart and has over 25 years in the financial services business. After receiving his bachelors degree from Cornerstone University, Jim joined his father in the securities business in 1985 and in 1990 received the professional certification of CERTIFIED FINANCIAL PLANNER™. He is co-founder of the award winning national independent broker dealer, NEXT Financial Group, Inc. and served as a director of NEXT from 1998 to 2006. Jim has served as President/CEO and Senior Portfolio Counselor for Lorence & Vander Zwart since the firm’s registration in 1992. Jim and his wife Mary have three daughters and one granddaughter. In his free time he enjoys preparing meals for family and friends and hunting big game out West. Ryan Vander Zwart has over 15 years in the financial services business. Ryan received his B.A. in Accounting from Hope College in 1997. Ryan has earned his Series 7, 24, 51, 63 and 65 securities licenses and is also licensed for Life and Health Insurances. Ryan received the professional certification of CERTIFIED FINANCIAL PLANNER™ in 1999. Ryan currently serves as Vice President, Chief Compliance Officer, and Portfolio Counselor for Lorence & Vander Zwart. Ryan and his wife Amy live in Byron Center with their three children. In rare moments of free time, he enjoys running and fishing for Northern Pike and Walleye. Nate Baumann serves as a Financial Professional for Lorence & Vander Zwart. Nate holds a bachelors degree in Finance from Grand Valley State University. In addition, he has earned his Series 7 and 66 licenses and is licensed for Life and Health Insurance. Nate uses his training to create customized financial plans and investment alloca- tions for Lorence & Vander Zwart clients. He values the independ- ence and passion it takes to run a small business and shares the com- mitment to personal and attentive customer service. Nate lives with his wife Claire and daughter Lauren in Holland. When he is away from the office he enjoys playing golf, watching baseball, and reading.
  • 4. Lorence & Vander Zwart Julie DeVisser is the Operations Manager for Lorence & Vander Zwart. Julie earned her bachelor’s degree in finance from Davenport University in 2002. As the Operations Manager, Julie is responsible for overseeing the behind-the-scenes work that goes into processing business for our clients, and the managing of client records. Julie has successfully passed the Series 4, 7, 24, 51 and 66 exams. In her spare time, she enjoys traveling, writing, digital photography and scrapbooking. Steve Riemersma serves as the Research Coordinator & Head Trader for LVZ Advisors. Steve is responsible for trading securities, portfolio analysis, security analysis, and also spends much of his time focusing on special projects and performance reporting related to LVZ Advisors. Steve previously worked at Johnson Controls in Holland for seven years be- fore coming to Lorence & Vander Zwart. He and his wife Valerie live in Allegan with their six children. As a family they enjoy hiking, camping and playing games. When Steve can find spare time he enjoys playing golf and softball, as well as reading and watching movies. Lynn Ritsema is the Executive Assistant at Lorence & Vander Zwart. Her primary responsibilities include providing administrative support to the President and Vice President, and the implementation of advertising and communication plans, event coordination and en- suring quality in client relations. Lynn lives in Hudsonville with her husband, Bruce, and three daughters.
  • 5. Lorence & Vander Zwart OUR CONSULTANTS Dr. Robert Genetski is one of the nation’s premier interest rate fore- casters and investment advisors, providing insights to economic, fi- nancial and investment matters through his own consulting firm. Dr. Genetski has authored several books and numerous articles. He Taking the Voodoo Out of Economics A Na- tion of Millionaires scape in the 21st century. During the course of his career Dr. Genetski has served as Senior Vice President and Chief Economist for a major Midwest Banks and has headed asset management, investment research, and investment banking operations. Dr. Genetski earned his Ph.D. in economics from and has taught economics at New York University and at the University of Chicago's Graduate School of Business. He has served on numerous Boards of Directors and writes a regular column for the Nikkei Financial Daily’s leading business newspaper. Matt Cornell, CFA Professional Career: · Chief Investment Strategist, Lorence & VanderZwart Since 2004 · Founder Bridge Street Investors - Since 2001 · Senior Portfolio Manager, State Bank of Fenton,Mi - 1998-2001 · Senior Investment Analyst, Sierra Investment Advisors Los Angeles, California - 1992-1998 · Portfolio Manager, Hughes Aircraft Pension Fund, Manhattan Beach, CA - 1986-1992 · Vice President Investments for Great Western Financial, Long Beach, CA - 1986-1990 Education: · Chartered Financial Analyst (CFA) 1995 · MBA Finance, California State University, Long Beach · B.S. Civil Engineering, Michigan State University
  • 6. Lorence & Vander Zwart Wealth Management Services Lorence & Vander Zwart provides its’ clients with professional investment management services using individual stocks, ETF’s, bonds, mutual funds and deferred investment products. The Lorence & Vander Zwart management team is comprised of individuals with a strong securities background and, most importantly, the experience of being financial advisors. They understand what it’s like to work with clients on a daily basis; to develop and implement sound investment strategies. We also employ individuals with extensive research and analysis backgrounds to help provide you with better investment returns. Risk Management Services Lorence & Vander Zwart recommends the review and analysis of risks associated with the successful continuation of their client financial plans. This often includes the recommendation and analysis of income replacement insurance products such as life, disability and long term care. As part of the ongoing maintenance and review Lorence and Vander Zwart will provide appropriate alternatives in accordance with your Financial Plan.
  • 7. Lorence & Vander Zwart Organization & Coordination Lorence & Vander Zwart utilizes the latest in technology to provide clients with accurate and reliable information pertaining to their investment accounts. The following may be made available to clients so they can stay informed between meetings. - Internet Access to consolidated accounts - Consolidated investment reporting - Quarterly performance reports Lorence & Vander Zwart believes that coordination with other professionals in their client’s lives is paramount to the success of the financial plan. This may include regular correspondence with the following: - Certified Public Accountant or Accountant - Estate Planning Attorney or Legal Advisor - Bankers/Brokers - Real Estate Professionals - Insurance/Risk Advisors Legacy Planning & Specialized Gifting Strategies Lorence & Vander Zwart works with many clients to provide sophisticated legacy planning. This can often include the funding of specialized Trusts through coordinated efforts with the client’s legal advisors. Legacy planning can also be accomplished through specific gifting of highly appreciated investments. The establishment of Donor Advised Funds can significantly reduce capital gains tax while accomplishing the funding of the client’s favorite charitable organization.
  • 8. Lorence & Vander Zwart Financial Plan Development Jim and Ryan believe that a formal, written and comprehensive financial plan designed specifically for each client is foundation to future financial success much like a map is necessary to navigate unfamiliar territory. Comprehensive financial planning includes the analysis of the client's goals, all current assets including employer sponsored retirement plans and personal property, liabilities, insurance, taxation, and estate planning. Implementation, which may include new investment recommendations, is conditional on a financial plan acceptable to both client and planner. Expectations & New Client Timeline: First Meeting: Introduction and data gathering Time: 1 - 2 hours Second Meeting: Review completed Financial Plan, discuss implementation or consider plan revisions Time: 1 - 2 hours Third Meeting: Review Financial Plan and begin implementation or consider plan revisions Time: 1 - 2 hours Future Meetings: Frequency will depend on the client’s needs and additionally on the
  • 9. Lorence & Vander Zwart Contact Information Address Lorence & Vander Zwart 240 South River Avenue Holland, MI 49423 Phone Fax Toll Free 616.394.4994 616.394.5986 800.851.7214 Web E-Mail www.lvzadvisors.com info@lvzadvisors.com Neither Lorence & Vander Zwart nor LVZ Advisors, Inc. is affiliated with any broker dealer who uses this brochure.