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CONSUMER ELECTRONICS
QUICK REVIEW ABOUT THE COMPANY PANASONIC FOUNDED – 1918 H.O – JAPAN CEO-KUNIO NAKAMURA formerly known as “Matsushita Electric Industrial Co., Ltd.” REVENUE-US$1.92 BILLION EMPLOYEE-334,402.. Panasonic ideas for life."
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We spend $5 billion annually on research and development.
Produced over 100 million phones
Manufacturing communications products since 1986
Product Is Sold Through Distribution,[object Object]
PANASONIC AS A SPONSORS Panasonic was a primary sponsor of Toyota'sFormula One program. Panasonic is an official partner and sponsor of Major League Soccer. Panasonic is the Official Worldwide Olympic Partner for 2008 Summer Olympics. Panasonic on January 16, 2010, signed a 3 year, Rs. 4.7 crores ($1 million USD) jersey sposnorship deal for the India national football team. Panasonic inks a sponsorship deal with IPL’s Delhi Daredevils.
PANASONIC V/S SONY Panasonic	 Based on 2007 annual sales of electronics, Matsushita was the largest Japanese electronics maker ahead of Hitachi Ltd. Within the category of white goods. Panasonic's major appliances have no competition from Sony. Sony world's fifth largest media conglomerate. Sony has recently diversified into the cinema, video game, and financial areas. Introduce walkman brand, in the form of the world's first portable music player.
Contd. Panasonic	 Panasonic buys Sanyo, creating Japan’s largest consumer-electronics maker. REVENUE- YEN 8,127  BILLIONS. NOT YET sony Based on 2k8 annual sales,Sony LCD’s become the world largest selling  electronic product. REVENUE- YEN 7,214  TRILLIONS.	 CMMI LEVEL 5 CERTIFIED.
VALUE ADDED SERVICES
OVERSEAS SALES REVIEW BY REGION
SALES PERFORMANCE BASED ON 2K7
PANASONIC IN 2K9 & 2K10(march) Panasonic terminating 15,000 jobs worldwide. Panasonic Corp. said ,it is reducing 15,000 jobs worldwide, about 5 percent of its workforce, by the end of March 2010 as it expects to lose ¥380 billion in the business year ending in March. It is also closing 14 overseas plants and 13domestic plants to adjust production and cut costs. flat-panel TVs, cell phones and batteries reported a ¥63.1 billion loss for the October-December period.
Panasonic Mobile Communications Panasonic Mobile Communications manufactures mobile handsets and related equipment for the Japanese market.  It has the second largest market share for mobile phones in Japan after Sharp. It used to market its GSM phones worldwide, but in December 2005 the company announced its withdrawal from overseas markets.  In summer 2008 rumours emerged that the company was considering to re-enter the Asian market with its VS84 handset.
PANASONIC IN JULY 2K10 Panasonic reports 35 percent first quarter sales increase. Domestic sales Increases 23% & Overseas sales increased 50 %. Sales in the SANYO segment totaled 413 billion yen (US $4.755 billion).
PANASONIC START TO CAPTURING THEOVERSEAS  MARKET  Panasonic Corp will tie up with the top U.S. electronics chain Best Buy Co to market and boost the sales of its 3D TVs in the United States. Panasonic's 3D TVs in the United States will be about 30 percent cheaper than those that go on sale in Japan in April, but will not have internet access capabilities. Panasonic's president said “The firm eyes to sell 1 million 3D TVs worldwide in the financial year”.
Market capturing strategies Take duration of  6 month for reviewing the world at domestic & overseas level. NORTH AMERICA/EUROPE Focus on digital tv. Expanding collaboration with major mass retailers.
Expand business in growing markets ASIA /CHINA Further  enhancing sales of flat TV’s  & digital camera’s. Focuss on white goods & health related appliances
Initiatives for Emerging market. India Focus on flat panel TV’s & air conditioned. Focus on Mobile phone Business. Russia Focus on digital camera’s. Expand sales to mass Retaliers.

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Consumer Electronics

  • 2.
  • 3. QUICK REVIEW ABOUT THE COMPANY PANASONIC FOUNDED – 1918 H.O – JAPAN CEO-KUNIO NAKAMURA formerly known as “Matsushita Electric Industrial Co., Ltd.” REVENUE-US$1.92 BILLION EMPLOYEE-334,402.. Panasonic ideas for life."
  • 4.
  • 5.
  • 6. We spend $5 billion annually on research and development.
  • 7. Produced over 100 million phones
  • 9.
  • 10. PANASONIC AS A SPONSORS Panasonic was a primary sponsor of Toyota'sFormula One program. Panasonic is an official partner and sponsor of Major League Soccer. Panasonic is the Official Worldwide Olympic Partner for 2008 Summer Olympics. Panasonic on January 16, 2010, signed a 3 year, Rs. 4.7 crores ($1 million USD) jersey sposnorship deal for the India national football team. Panasonic inks a sponsorship deal with IPL’s Delhi Daredevils.
  • 11. PANASONIC V/S SONY Panasonic Based on 2007 annual sales of electronics, Matsushita was the largest Japanese electronics maker ahead of Hitachi Ltd. Within the category of white goods. Panasonic's major appliances have no competition from Sony. Sony world's fifth largest media conglomerate. Sony has recently diversified into the cinema, video game, and financial areas. Introduce walkman brand, in the form of the world's first portable music player.
  • 12. Contd. Panasonic Panasonic buys Sanyo, creating Japan’s largest consumer-electronics maker. REVENUE- YEN 8,127 BILLIONS. NOT YET sony Based on 2k8 annual sales,Sony LCD’s become the world largest selling electronic product. REVENUE- YEN 7,214 TRILLIONS. CMMI LEVEL 5 CERTIFIED.
  • 16. PANASONIC IN 2K9 & 2K10(march) Panasonic terminating 15,000 jobs worldwide. Panasonic Corp. said ,it is reducing 15,000 jobs worldwide, about 5 percent of its workforce, by the end of March 2010 as it expects to lose ¥380 billion in the business year ending in March. It is also closing 14 overseas plants and 13domestic plants to adjust production and cut costs. flat-panel TVs, cell phones and batteries reported a ¥63.1 billion loss for the October-December period.
  • 17. Panasonic Mobile Communications Panasonic Mobile Communications manufactures mobile handsets and related equipment for the Japanese market. It has the second largest market share for mobile phones in Japan after Sharp. It used to market its GSM phones worldwide, but in December 2005 the company announced its withdrawal from overseas markets. In summer 2008 rumours emerged that the company was considering to re-enter the Asian market with its VS84 handset.
  • 18. PANASONIC IN JULY 2K10 Panasonic reports 35 percent first quarter sales increase. Domestic sales Increases 23% & Overseas sales increased 50 %. Sales in the SANYO segment totaled 413 billion yen (US $4.755 billion).
  • 19. PANASONIC START TO CAPTURING THEOVERSEAS MARKET Panasonic Corp will tie up with the top U.S. electronics chain Best Buy Co to market and boost the sales of its 3D TVs in the United States. Panasonic's 3D TVs in the United States will be about 30 percent cheaper than those that go on sale in Japan in April, but will not have internet access capabilities. Panasonic's president said “The firm eyes to sell 1 million 3D TVs worldwide in the financial year”.
  • 20. Market capturing strategies Take duration of 6 month for reviewing the world at domestic & overseas level. NORTH AMERICA/EUROPE Focus on digital tv. Expanding collaboration with major mass retailers.
  • 21. Expand business in growing markets ASIA /CHINA Further enhancing sales of flat TV’s & digital camera’s. Focuss on white goods & health related appliances
  • 22. Initiatives for Emerging market. India Focus on flat panel TV’s & air conditioned. Focus on Mobile phone Business. Russia Focus on digital camera’s. Expand sales to mass Retaliers.
  • 23. Management Targets for FY2k10 Sales 10 trillion yenTarget Market – youth Return on Equity – 10% GP3 PLAN Global Progress, Global Profit, Global Panasonic