Sales mangement

POINT OF SALE MAPPING FOR PUNE SYNDICATE 10 Marketing & Finance-2009-11

Objectives of Point of Sale Mapping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Operators Promote Sales

S.B. Road, Model Colony & Gokhale Nagar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Companies keep bringing such schemes to push their SIMs in the market

[object Object],[object Object],[object Object],[object Object],Ramesh Market at SB Road, near Symbiosis campus. Majority of recharges at this outlet are of Airtel, which is preferred by students S.B. Road, Model Colony & Gokhale Nagar

S.B. Road, Gokhale Nagar & Model Colony [Activations & revenue of key retailers] 13, 20, 000 ,[object Object],[object Object],13500 + 4500 3500 10000 9000 3500 * = + + + + 44000 44000 30 = Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 1 Ramesh Market, SB Road 300-400 15,000-20,000 2 Om Mobile Shoppe, Model Colony 300 9,000-12,000 3 Planet Mobile, Model Colony 450-500 10,000 4 Mayur Mobile Shoppe, Model Colony 200 5,000-6,000 5 Deepali, Model Colony 200-250 12,000-15,000 6 Shileshwar, Gokhale Nagar 1,000-1,500 12,000-15,000 7 Aadesh Enterprises, Gokhale Nagar 100 3,000-4,000 8 Oscon Enterprises, Gokhale Nagar 80-100 8000-10,000 9 Ghanshyam Digital, Gokhale Nagar 350 10,000 10 Galaxy Mobile Shoppe, Gokhale Nagar 60-70 3,000-4,000 11 Hello Mobile Shoppee, Gokhale Nagar 80 4,000-5,000

Kothrud: Paud Road & MIT ,[object Object],[object Object],[object Object],[object Object],Boards outside Jaihind Mini Market and Keshar Super Market at Kothrud, displaying attractive schemes. They keep promoters of Idea, Airtel & Vodafone, frequently change schemes and together, they claim to sell close to 6500-7000 SIMs per month

Kothrud: Paud Road & MIT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample schemes for limited validity SIM cards which give either jumbo talk time or reduced call and SMS rates

Kothrud: Paud Road & MIT [Activations & revenue of key retailers] ,[object Object],[object Object],Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 1 Aniket Electronics, Kothrud 500 35,000 2 New Laxmi Mobile Shoppe, Kothrud 150 12,000-15,000 3 Sai Mobile Shoppe, Kothrud 500-600 28,000 4 S-CON, Kothrud 200-250 8,000 5 Phone Sure Mobile shoppe, Kothrud 200-250 3,00-4,000 6 Ambika, Kothrud 300-400 20,000 7 Mahavir Mini Market, Kothrud 600-700 20,000 8 Sai Telecom, Kothrud 200-300 6,000-7,000 9 Keshar Super Market, Kothrud 5,000-6,000 No 10 Jaihind Mini Market, Kothrud 1,200-1,500 15,000-20,000 11 Nootan Communication, Kothrud 600 20,000 12 City Mobile, Kothrud 1,000 8,000-10,000 13 Big-B Book Depot, MIT 2,000 25,000 14 Prakash Mobile Shoppe, MIT 600 20,000 15 U-Deserve, MIT 200 10,000

J.M. Road & F.C. Road ,[object Object],[object Object],[object Object],[object Object],[object Object]

J.M. Road & F.C. Road ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

J.M. Road & F.C. Road ,[object Object],[object Object],[object Object],[object Object]

JM Road & FC Road [Activations & revenue of key retailers] ,[object Object],[object Object],Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 1 JM Mobile Shoppe, JM Road 700-800 10,000 2 Kensha, JM Road 400-500 10,000-12,000 3 JM Communications, JM Road 250 20,000 4 Chaitra Enterprises, JM Road 250 20,000 5 Mamta Novelties, JM Road 200 10,000 6 Mobile Zone, JM Road 100-120 4,000 7 Telephone Zone, JM Road 100 4,000-5,000 8 Galaxy Mobile Shoppe, JM Road 100-150 4,000 9 Manmoti Variety, JM Road 150-200 10,000-15,000 10 Royal Varieties, JM Road 100 4,000-5,000 11 Telephone Bazaar, FC Road 750 8,000-10,000 12 Deepali General Store, FC Road 200-250 7,000-8,000 13 Siddhivinayak Mobiles, FC Road 100 3,000-4,000 14 Global Mobile Shoppe, FC Road 30-40 8,000 15 FC Mobile Shoppe, FC Road 30-40 7,000

Sinhagad Road & Wadgaon ,[object Object],[object Object],[object Object],[object Object],[object Object],Vodafone Life Time SIMs available for Rs 5 only at Sinhagad Road. While this scheme was active, Vodafone was dominating Sinhagad Road and Wadgaon market

Sinhagad Road & Wadgaon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sinhagad Road & Wadgaon [Activations & revenue of key retailers] ,[object Object],[object Object],Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 1 Punyai Gift Shop, Sinhagad Road 200-250 8,000 2 Prashant Mobile, Sinhagad Road 200-250 8,000 3 Prasad Shoppe, Sinhagad Road 150-200 10,000 4 Shree Gurudev Mobile Shoppe, Sinhagad 1,000 7,000-8,000 5 Tushar Mobile, Wadgaon Budruk 200-250 8,000-10,000 6 Namo Mata Mobile, Wadgaon Budruk 100-200 5,000-6,000 7 Saapriya ‘A’, Wadgaon Budruk 500-600 12,000 8 Krishna Stationary, Wadgaon Budruk 600-700 12,000-15,000 9 Parshwa Communication, Wadgaon Budruk 800-900 20,000 10 Yash Mobile Shoppee, Wadgaon Budruk 200-250 5,000 11 Akshay Telecom, Wadgaon Dhayri 250-300 6,000-7,000 12 Amit Enterprises, Wadgaon Dhayri 200-250 6,000 13 Shiv Parvati, Wadgaon Dhayri 400-450 5,000 14 Durga Mobile Shoppee, Wadgaon Dhayri 800-900 15,000

Sinhagad Road & Wadgaon [Activations & revenue of key retailers] ,[object Object],[object Object],Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 15 Friends Mobile Shoppee, Wadgaon Dhayri 250-300 3,000-4,000 16 Mobile World, Wadgaon Dhayri 150-200 20,000 17 Shri Mahalaxmi, Wadgaon Dhayri 150-200 8,000 18 Saapariya ‘B’, Wadgaon Dhayri 150 15,000 19 Vaishali Mobile Shop, Wadgaon Dhayri 150-200 10,000 20 Ram Mobile Shoppee, Wadgaon Dhayri 200-250 10,000

Karve Road & Karve Nagar ,[object Object],[object Object],Abhishek Traders (Karve Nagar), a provisional store, is Airtel Navratna Partner, keeps promoters of Reliance GSM & Vodafone and sells close to 2000 SIMs per month ,[object Object],[object Object],[object Object]

Karve Road & Karve Nagar ,[object Object],[object Object],[object Object],Ritesh Mobile Shoppe, near Cummins College keeps a Reliance GSM promoter. Pushing SIMs by selling them cheap or with attractive schemes ,[object Object],[object Object],[object Object],[object Object]

Karve Road & Karve Nagar [Activations & revenue of key retailers] ,[object Object],[object Object],Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 1 Anand General Store, Karve Road 1,200-1,500 9,000-10,000 2 Om Services, Karve Road 100 25,000 3 RS Telephone Shoppe, Karve Road 100-150 4,000-5,000 4 Jalaram Enterprises, Karve Road 400-500 20,000-25,000 5 Pal’s Telemart, Karve Road 100 5,000-6,000 6 Navjyot Teleshoppe, Karve Road 1,200 20,000 7 Mahadev Mobiles, Karve Nagar 500-600 30,000 8 Apex Mobile Gallery, Karve Nagar 400-500 12,000 9 Abhishek Traders, Karve Nagar 1,800-2,000 15,000-20,000 10 Sharaddha Mobile Shoppe, Karve Nagar 300-350 8,000-10,000 11 Ganesh Varieties, Karve Nagar 100-150 6,000-7,000 12 My Mobile Shoppe, Karve Nagar 400-450 20,000 13 Ritesh Mobile Shoppe, Karve Nagar 1,000 15,000-20,000 14 Riya Mobile Shoppe, Karve Nagar 100 10,000-12,000

Aundh, Baner, Pashan & Bavdhan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vodafone, Idea, Airtel & Reliance have exclusive stores in close vicinity of each other in Aundh

Aundh, Baner, Pashan & Bavdhan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Hum toh Tata bechna chahte hain par koi service hi nahi deta” – One Stop Mobile Shoppe, Aundh Road

Aundh, Baner, Pashan & Bavdhan [Activations & revenue of key retailers] ,[object Object],[object Object],Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 1 One Stop Mobile, Aundh Road 900 40,000 2 Shiv Mobile, Aundh 100-150 10,000 3 Mahavir Enterprises, Aundh 60-70 8,000 4 Om Super Market, Aundh - 25,000-30,000 5 New Baba Collection, Aundh 100 6,000-7,000 6 Accurate Mobile Shoppe, Aundh 200 5,000-6,000 7 Mobile House, Baner 120 3,000 8 Mobile Campus, Baner 150 6,000 9 Kool Zone, Baner 80-100 5,000 10 Vishal Communication, Baner 100-150 8,000-10,000 11 Laxmi Mobile Shoppe, Pashan 300 10,000-12,000 12 Omkar enterprises, Pashan 150-200 25,000 13 Tanmay Communication, Pashan 50-60 7,000 14 Kaustubh Mobile Shoppe, Pashan 40-50 7,000 15 Sri Krishna Medicals, Bavdhan 30-40 10,000

Hadapsar ,[object Object],[object Object],[object Object],[object Object],“ Din ke 100 SIMs ka target rakhte hain” – Anushka Mobiles (Sells 2500 SIMs per month)

Hadapsar ,[object Object],[object Object],[object Object],[object Object],Companies pushing their SIMs

Hadapsar [Activations & revenue of key retailers] ,[object Object],[object Object],Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 1 Mayur Mobile shoppe 150 10,000 2 Amaulik communication 500-600 15,000-20,000 3 Mangal Moorti 350 8,000-10,000 4 Big Mobile 300-350 7,000-8,000 5 Chintamani Mobiles 100-150 4,000-5,000 6 New Craze Mobile Shoppe 150 7,000-8,000 7 Durvankur Mobile Shoppe 500-600 15,000 8 New Mobile Shoppe 150-200 7,000-8,000 9 Shone Mobile Shoppe 250-300 10,000-12,000 10 Manik Mobile Shoppe 750-800 15,000-20,000 11 Prince Communication 150-200 7,000-8,000 12 Cell for you 300 10,000 13 Mobile for you 600-700 10,000-11,000 14 Harsh Mobile 400 20,000-25,000

Hadapsar [Activations & revenue of key retailers] ,[object Object],[object Object],Sr. No. Name of the Shop No. of Activations Recharge Revenue/Day 15 Samarth Enterprises 500 7,000-8,000 16 Apna Mobile Shoppe 200 5,000-6,000 17 Rajshri Electrical and Electronics 200-300 4,000-5,000 18 Anil Mobile Sales and service 400 7,000-8,000 19 Jai Bhavani Mobile Shoppe 700-800 7,000-8,000 20 Prem Communications 100 8,000 21 Excel Mobile Shoppe 350-400 8,000 22 Tanishq Mobile Shoppe 150 6,000-7,000 23 Contact Point 450-500 - 24 Anushka Mobiles 2,500 25,000-30,000 25 Laxmi Telecom 1,800 12,000-15,000

Key Learnings of our Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Learnings Contd…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Learnings Contd…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Visibility of Various Service Providers Vertical GSB, covered with posters of other SPs, not serving its purpose Flanges of Airtel, Vodafone & Aircel Reliance GSM creating brand awareness through Gates at retail outlets Tata Indicom Danglers promoting new handsets & schemes

Brand Visibility of Various Service Providers In Shop Visibility of SPs at Retail Outlets Retailer’s initiative

Brand Visibility of Various Service Providers Multiple GSBs at an outlet. Retailers consider Nokia GSB as a very effective crowd puller Different marketing initiatives by different service providers Glow Sign Board Discarded by retailer. Reason: Electricity bills and no rental

Sales mangement

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