4. Issue size - 9200 crores No. of Cities - 127 cities No. of Units – 1021 units Printing area – 18 lakh sq. ft. Creative changes – 4 rounds Oversubscribed 3.5 times Lead Medium OOH Supported by Print
5. No Creative change – every 15 days Estimated 30000 sq. ft. print everyday Over 1000 units across 8 media formats 48 different creative ratios