Portfolio Center Students (and others!), Here is my presentation on Old Spice and what tactics they used to blow up on the interwebs in just two days. If you have questions or comments, add them at and I'll reply. Thanks for attending!

1. Hack it! Marketing To The Social Graph @naveed_l / naveedl.tumblr.com / piryx.com

4. How Old Spice Mesmerized, Caressed, Made Love To… and Hacked The Social Graph

5. In Two Days 15 Million + YouTube Views 1/2 Million + Facebook Fans 68,000 + Twitter Followers

6. 50 Million Impressions $1.4 Million Broadcast TV $50K Promoted Tweets

7. “ It just gives you a glimpse of where the world is going…” Patrick Picheette, Google CFO

8. Input TV Commercial Old Spice Website YouTube Channel Promoted Tweet

9. Output Blog Postings Twitter Replies Video Comments Facebook Likes

10. It’s All In The Flow Interweb Input Output

11. Input Video Responses Twitter Replies Facebook Updates Digg Submission

12. Good Ole’ Days

13. Look Ma, We’re Integrated! “Thanks John! Buy Old Spice!” “Hey, Cool Video!” John Old Spice

14. Hacking The Graph

15. Sucker 1: Perez Hilton

16. Sucker 1: Perez Hilton

17. Sucker 2: Kevin Rose

18. Sucker 2: Kevin Rose

19. Sucker 3: Ashton Kutcher

20. Sucker 3: Ashton Kutcher

21. Sucker 4: 4chan

22. Sucker 4: 4chan

23. Sucker 5: Joe Blow

24. Sucker 5: Joe Blow

25. Hacking The Graph

26. Don’t Steal… Build Dude, Who Jacked My Idea?

27. The Spectrum

28. “These tools don't get socially interesting until they get technologically boring. It isn't when the shiny new tools show up that they are used to start permeating society, it's when everyone is able to take them for granted...” Clay Shirky, Smart Dude From A TED Video

29. In The Year 2012… Everything Is Social Personalized Experiences, Gaming, Rewards, Advertising Everything Is Mobile Accessible, Global, Cheap, Native Apps, HTML5 Everything Is Connected APIS, OpenID, Shared Connections, Data Portability, Google TV Everything Is Tracked Analytics, Behavioral, Contextual

30. Your Turn! Get In A Group Groups Of 5, 45 Minutes Of Collaboration Select A Brand Choose A Brand You Want To Apply Input And Output Flow To Select A Product Choose A Product For The Brand, Launch It, Refresh It, Whatever And Hack It! In 10 Minutes, Walk Us Through Your Hack And Discuss

31. Questions?