1. Venture Lab
Second Assignment
April 23rd, 2012

2. Introduction
The business is a online music shop focused in the non mainstream
music. Our goal is not to sell a million songs from ten musicians, our
goal is to sell one song from one hundred thousands musicians.
The idea is that users can pay a monthly subscription to listen to all
music. Users will pay if we offer them all the music in the world.

3. Customers
1. Musicians and little Record Companies
can upload music online to sell it. They can
to share for free some song if they want, to
promote their music. If they want, can to put
their music for a “music pool”, where the
users can hear it paying a flat rate. The
music owners obtain money of this flat rate
when his music it´s listened.
2. Personal users can buy the music, or pay
a flat subscription to hear music without ads
3. Professional user are business that want
to have music in their offices. They can
choose the type of music, to have a
personalized music ambient.

4. Offer Value
Online music shop (PC and
App) which allow to music bands
and independent Record
Companies to distribute their
music, and let to users to know
new groups based on other
recommendations. It also enable
to discover songs based on your
profile.

5. Marketing
Users can to share the music that
have purchased in Facebook, the
goal it´s that the most people can to
listen your music.
Musicians and Records Companies
can to share for free some songs or
extras to promote their works.
The online shop will be integrated in
Facebook, and will have an app for
smartphones and tablets.

6. Features
The users (consumers and business) The music band and Record
can: Companies::
● Post a comment about group ● They can create an album
and/or song ● Have their own official
● They can share it with friends. webpage/blog or link it here.
● They can ask for similar groups. ● They can inform about
● The user can also add tags to the concerts, new album...
music groups and indicate if they ● They can contact fans
sound like any other group ● They can sell tickets for concert
● The user can save group and ● They get money from ringtones
songs as favourites, create (shared with website and
playlist and albums records company)
● The user will get news from the
music group and communicate
with them

7. Revenue
The company gets money from:
● Advertisement
● Ringtones based on hits.
● Selling tickets for concerts.
● Sell songs and albums.
● Flat rates of music for personal users.
● Flat rates of personalized music for
business.

8. Thanks for your attention