Top level over view of the Jasper's Catering franchise Opportunity.

2. Nathan Siekierski, born
1976, Birmingham, lives
in Sutton Coldfield with
his wife Sian, Son Kasper
and Daughter Lyra-Anwen
Nathan Siekierski – who am I

3. Franchising in General

4. We need to be right for each other!
We are looking for people who are rare…
• Are consistently positive, passionate and driven (rare)
• Are highly motivated and disciplined (rare)
• Have a good eye for detail (rare)
• Expect (common) and meet high standards (rare)
•Communicate well with others (rare)
• Will listen (rare) and take on board advice (rare)
• Follow systems, at the right rate with the right attitude (rare)
What are you looking for?

5. Who and what is Jasper’s?

6. History of Jaspers
Barriers to growth…
Administration
Production
Labour efficiency
Winning customers
Keeping customers
Purchasing &suppliers
Delivery efficiency
Cash flow and margin
Jasper’s removal of barriers…
BMS automated systems
Low labour costs & processes
Conversion strategies & processes
Retention strategies & processes
Nominated suppliers
BMS & delivery processes
Real time information

7. Professional, pleasant, clean and controlled.
Highly fragmented like Grocery market 30 - 40 years ago
UK catering 11048 catering companies in the UK
Estimated market value of delivered between £2.4 – 5 Billion
Market desperate for a national first choice caterer
Average weekly value of a purchasing customer £110
Territory data worth between £3 – 15million
We know how to book 6 new appointments a week!
Jasper’s – Your Market

8. “ One of the reasons I chose a Jasper’s
franchise was the ethos and customer
service approach of its directors and
this has been affirmed to me at every
step of the launch programme.
Whenever I have had training, I have
come away even more enthused and
motivated and more convinced that I
have taken the right decision. The
Jasper’s approach makes complete
sense and I am now looking forward to
putting the training into practice and
reaping the results. I know the
directors will be there to give their
continued support.”
Jasper’s Franchisees

9. Franchise Fee
£29,997 plus VAT
Capital investment
£54,500 plus VAT
What do you get?
Your working capital is dependent on your needs

10. Management Service Fee
10% - £0-8,000 per week
8% £8001- £10,000 per week
6%- £10,001 plus
What do you get?

11. What money will I make and how does that compare?
Property return 6-8%
Stock market 8-10%
Franchise 15-23%
89% of UK earn below £39,700 per annum
70% earn below £27,900 per annum
Your profitability is dependent on you following systems and
processes at the right rate with the right attitude

12. Any questions?

13. Paul McMahon, lives in
Birmingham with his wife
Olya and two daughters Lera
who is 9 and little madam
Alexis who is now almost
two years.
Paul – who am I

14. Jasper’s production unit

15. The launch of your franchise
• Territory mapping
• Unit location, design and set up
• Award winning BMS training
• Prospecting / Sales training
• Production and process training
• Pre launch and marketing strategy

16. The growth of your franchise
£500,000 per annum
prospective business
booked in appointments
in your first 12 weeks

17. Jasper’s on-going marketing
New / existing appointments (ongoing)
Postal promotions (ongoing)
Lead generation (ongoing)
New data (ongoing)
Facebook (ongoing)
Twitter (ongoing)
SEO (ongoing)
PPC (ongoing)
Relentless Sales Activity

18. • Recruitment advertisements
• Contracts and policy
• Induction DVD and hand books
• Individual employee hand book
• Production manuals and training
• Internal communication boards
Team member recruitment and training

19. • Books appointments / manages diary
• Cleanses / maintains data
• Processes orders / customer enquiries
• Manages finance ledgers
• Takes / makes calls
• Postal admin / marketing support
Jasper’s PA service

20. Award winning
Business Management System

21. Website

22. Customer order page

23. Contacts – prospects / customers / lost

24. Contact page

25. Menu Builder

26. Ordering and Stock control

27. Growth – Diary

28. Growth – Planner & Sales buddy

29. Invoicing

30. Manuals and documents

31. Production management system (PMS)

32. Packing system

33. Delivery Schedules

34. Reports

35. Ongoing Support
Weekly Skype / Support calls
Unit Audits / Field based visits

36. Any questions?

37. The next steps
• In the week following the Discovery Day, we will call you to gain
your feedback, hear whether you want to proceed and to
confirm whether we think you are right for Jasper’s. We can
then give you details to speak to our existing franchisees
• Once you’ve spoken to our other franchisees we’ll speak again
to check whether you have all the information you need, then
we will arrange a meeting with an independent financial advisor
to help you create a draft version of your own Jasper’s business
plan
• The next steps after that are presenting your business plan back
to us and the bank/s

38. Any questions?