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eGenerations.com Social Network by Nathaniel Adam Briggs
1. The Premier Internet Destination for Experienced Adults
Nathaniel Adam Briggs, CEO/Founder
Office:
602-795-2289
Mobile:
602-751-5622
Email:
nathaniel.briggs@gmail.com
2. Fastest Growing Internet Group = Ages 50+
30 - 43 Million People
5 - 8M Total Addressable Market
Grossly Ignored
Lack Life Stage Relevant Online Destinations
Contrast
15-35 Demographic: Friendster,
MySpace, TagWorld, Facebook, Multiply, Bebo,
Hi5, Tagged, list goes on & on…
3. Loss
of Connection w/ Family, Friends, Kids
Work
Retirement - 33% / 25M Near Zero $Saved
Life
Stage Relevant Social Connectivity
Heavy Users of:
Dating, Gaming, Travel, Health, Shopping
4. Internet
Destination Targeting Life Experienced
Relative Content, Services, Products, Community
Connect: Memoirs, Dating, Photos, Journals, Maps
Learn:
Video Courses: Health, Longevity, Hobbies
Explore: Travel Buying, Voluntourism, Content
Shop:
Gifts, Products, Rx
Play:
Gaming, Entertainment
Work:
Supplement Income, Employers
5. Advertising
Traditional:
Video:
Gaming:
Points:
Banner - Pay-Per-View / CPM
Short Segmented Ads
Embedded Ads
Activity Rewards
Commissions
Shopping:
Per Product Purchase
Travel:
Per Package Purchase
Work:
Per Resource Use & Posting
6. Activity
Rewards
Member Gets Points for Activity
Points Redeemed for Special Offers (Samples…)
Advertiser gets New Direct Marketing Channel
Turbo Charges Site Activity
Increased
Triple
Activity = Increased Ad Revenue
Win – Consumer, Advertiser, Us
7. Work
Channel : 50+ Talent Pool
Dynamic Human Capital Talent Pool
U.S. Based English Educated Workforce
Supplemental Income, Fill Retirement $ Gap
Monetize via Resource Lease - Instant Chat / VoIP
Connects 50+ Needing Supplemental Income w/
Opportunity
Triple
Win – Employee, Employer, Us
8. IPTV
/ Large Video Format
2006 9% Watched Daily – 2007 14%
39% - Women Ages 55-64 Watch Once Per Week
Now Seamlessly Integrated – eGen First Mover
Powerful Advertising Channel
10. 111K
Page Views – May / 2007
10K – Oct / 2006 : 1100% Increase
Members in 45 Countries
Up to 175% More Effective @ Revisition – Eons
Begun
w/$300 & Competing with $32M Rival
11. Current
via Google AdSense:
690 Mbr = 39K Imp @ $1.19 CPM = $46.73 / M
100K
100K
1M
1M
Mbr = 5.6M Imp @ $2 CPM = $11.3K / M
Mbr = 5.6M Imp @ $15 CPM = $85K / M
Mbr = 56M Imp @ $2 CPM
Mbr = 56M Imp @ $15 CPM
Banner
= $113K / M
= $850K / M
Only! – No Video, Game, Points, Comm.
21. Membership
70% Internet
Internet
Physical
= Advertiser Interest
30% Physical
= Best Bang for Buck
= Target 50+ Honey Pots
Grow Internal Ad Network Sales
Build Alliances & Partnerships
Travel, Rx, Health, Financial, Longevity…
Phase Out External Ad Network Usage
Increase eGen % Ad Revenue
22. Nathaniel Adam Briggs CEO/Founder
Need: Marketing, Sales, Dev
Nancy
Nordstrom, M.Ed,Staff Writer
Dir. Elderhostel Institute Network / Pub. Author
David
Hart
Former Fortune 500 exec
Virginia
Jansen
Internet Columnist
Marlys
Styne, MA,
Staff Writer
Staff Writer
Staff Writer
Published Author / Retired Professor
23. 111K
Page Views – May / 2007
10K – Oct / 2006 : 1100% Increase
7418 Unique Visits via 690 Members
15 Pages Viewed per Visit – 160 Month/Mbr
Up to 175% More Effective @ Revisition - Eons
Begun
w/$300 & Competing with $32M Rival
24. 6
2
Month Goal
Year Goal
= 100K Members
= 1M+ Members
Conversion Rate =
1.2M Targets Yield=
Revenue
Revenue
8 - 19%
96K - 228K Members
6 Month = $5K - 80K - Momentum Phase
2 Year = $1.01 - 3M
25. Funding
Use:
Member Growth
Sales & Alliances
Development
Ad Platform Quality
$650K
Goal:
- Fueling 6 Month Milestones
Round 2 Funding
26. Multi-Generation
Support & Ageless Approach
Per Generation & Life Stage Content
Cross-Generation Communication – Kids, Family
Generational Soft-Fencing