pp

2. Quote from Social Boom
Here are the NEW standards by which you’ll be evaluated, generate
leads, decided upon, measured, branded, and talked about:
• Your Google presence and ranking
• Your online reputation
• Your business social media presence
• Your personal website (present or absent)
• Your blog (present or absent)
• Your Facebook presence
• Your LinkedIn connections and recommendations
• Your Twitter followers and tweets
• Your YouTube presence

4. Strategy - Broad
• Context
– Promoting relevant content to receptive audience
– Conversational tone and useful information
• Iterative
– Regular schedule of updates
– Online marketing campaign unfolds and grows organically
over time (networking)
– Try different things, fail fast, move on
• Annuity
– Social media efforts will snowball with increasing returns
over time

6. Content
• Posting regularly on multiple social media networks
– Focus on LinkedIn, Twitter, Slideshare
– Newer networks: Pinterest (images), Google+
– Need for compelling content
• Blog is required, not optional (replaces newsletter)
– 5min interviews, case studies, technical explanations, self-
congratulatory/landmark events posts, regular schedule of
posts
• Webinars must stand out… somehow

7. Marketing Materials
• All marketing material must look and feel more
compelling… eg. For email and ezines use aceofsales.com
• Slideshare
– Voice-over webinars are of higher production value, so promote
them!
– Social Media buttons, premium branding, webinars to
Slideshare
• Website Facelift (?)
– Needs to be more…Personable? Actionable? Naked? Aim for
Web 2.5

8. Search Engine Optimization
• ROI – (should we even measure it?)
– Social media web analytics and marketing automation data
– Hubspot, Radian 6 (Salesforce), Sysomos, Cision ($$$)
• Metrics
– 1) the ability to demonstrate progress/change over time (e.g.
more website traffic driven by social media)
– 2) actionable analytics (measures that enable you to determine
whether you should do more a specific activity, do less, or do it
differently)
• Unified and Distributed Networking
– Post across multiple social media networks to amplify message

9. Budget: $1k/month (?)
• AceofSales- $200/year (or $20/month)
• Miscellaneous - $150/month
– For buying reach, testing new tools
• Social Media Metric Software - $???
– Will allow for measuring excellent ROI, SEO
• SlideShare Platinum - $250/month
– Generate leads by reducing friction to calls to action
• Camtasia - $300/one time + mike/hd webcam?
– create compelling webinars, animated desktop capture

10. Sales