1. ZO status on Microsoft partnership Redmond , 29 March 2011
2. Agenda Upfront comments Processes in place in markets per region/ market “Game changing” briefs in the works Other opportunities
3. Agenda Upfront comments Processes in place in markets “Game changing” briefs in the works Other opportunities
4. Upfront comments 1. Good relationship across markets Microsoft remains overall ZO number 1 media partner across all key markets (excluding search) 2. Across ZO markets we identify a clear trend of spend towards 3 key areas Performance/DR campaigns Online video Social media
5. Upfront comments - continued Microsoft weaknesses to be addressed for ZO to increase spend* across all major markets: Pricing is a major concern Information gathered is that MSN is 10%+ more expensive than its competitors Need a more efficient MSN network with Better targeting / retargeting solutions Lower CPAs: Average CPAs are higher than competition in all markets Average CPAs are 10%+ higher Vs year ago Need more online video inventory At more competitive CPM Need stronger deeper content offering against 15+ target groups Currently spend are shifting to Facebook and local social media properties (Deezer in France, Twenti in Spain...) *Weaknesses discussed at EMEA Microsoft / ZO quarterly steering committee meeting, 2 March 2011
47. Nestle: HW with Kids proactive: # markets, budget tbcMicrosoft briefed on a total of €4.4m* / $6.2m + of new opportunities *No overlap with local markets briefs
50. Concept: Microsoft creates the world’s biggest interactive fashion shoot using the Croisette as a stunning backdrop
51. Toyota – A Long Way from Kansas - €500k to €1.2m Film Aid International uses the power of film and video to reach the world’s most vulnerable communities with messages that inspire them, address their critical shared needs, and effect social change
83. Custom slideshow integration 6x’s throughout flight Product Launches Skinny Cow Ice Cream Clamshell packaging Skinny Cow Confections Timeline Approved and preparing to launch April – August 2011 $200,000 Net
84. Zenithmedia US – Chase– $500k Xbox Live Advertising: Thought-Starters for Chase Within Xbox LIVE, users will be compelled to interact with custom content by… For a spend of $500k+, we can also include a research study to support the campaign. Research study will require a signed release form and a 5-week lead time prior to campaign launch. For the entire month of April – when finances are top of mind – Xbox LIVE users will have 3 reasons to thank Chase! Pending Xbox Marketing approval 1. Xbox LIVE users who opt-in and purchase 2000 or more Microsoft points ($25 value) with their Chase credit card will receive a free 3-month Gold subscription to Xbox LIVE!* This Flash BDE can also contain any relevant video content (including commercials) for that time frame, as well as animation, sound and custom downloadable content in the form of theme packs and gamer pics that are both free to Chase and the user! 2. Messaging on Xbox will also encourage users to sign up for a Chase card to earn a full year Gold subscription.** With a Chase Flash-Enabled Branded Destination Experience (BDE) – the Xbox LIVE equivalent of a microsite – users will learn valuable information about the usage and acquisition promotions on separately branded tabs within the Experience. 3. Chase card holders that make any purchases on Xbox LIVE using their Chase credit card will receive 3% cash back.*** Awaiting approvals/confirmation on: *Ability to identify Chase CC users on Xbox LIVE – MS purchases cards/manages/fulfills **Requires MS to supply Chase with 12-month Gold subscriptions – Chase to set up unique URL (i.e. chase.com/Xbox), Chase manages/fulfills ***Chase manages/fulfills using Chase numbers/reporting
93. France key opportunities PMU Good partnership, to be renewed (circa m1€+) CPA disappointing on MSN network and a lot of missed opportunities: CTR and CVR divided by 2 in Jan 11 Vs Jan 10! Volumes of impressions not delivered to objective: In 2010 average monthly spend: €85K In 2011 average monthly spend: €36K Bouygues Telecom MSN is first partner for branding opportunities. Short term opportunities will continue to come up on a very competitive market... However loss opportunities on performance campaigns evaluated at circa €30K of loss per month due to declining CPA Vs yag Innovation opportunities: Xbox, Kinect (under discussion ...) Missed opportunity: €50K / Month
94. France - Other opportunities Budgets not yet defined, but Microsoft will be briefed
95. France L’Oreal Big issue around launch of “Glo” (woman/luxury channel of MSN) ZO proposed to Lancôme clients the exclusive sponsorship around the launch - no possible negotiation MSN goes to Lancôme direct with a negotiated offer for same package! (lower CPM) Client agrees on price and ask ZO to book MSN discovers that Dior had put an “option 1” and confirmed booking Big clash scaled up to MD of Lancôme. ZO now negotiating with MSN for compensation Annual brief for global partnership to come in March : might be endangered by the Lancôme issue
110. Spain -€3.75m / $5.3m ZENITHMEDIA 1. P&G 900.000 € 2. MERCEDES 375.000 € 3. CAJA MADRID New client with a minimum 100.000€ to spend on MSN 4. SYMIO 10.000 €/ month but we only achieved 5.000 € / month with the same CPL than last year, Vs 20.000€/month at the beginning of 2010 5. GENETSIS 200.000 € DR action 6. IBERDROLA 50.000 € DR action 7. OPENBANK 150.000 € 8. LDA (DirectLine) Not in the media plan due to too high CPL , there would be opportunities if the price matched with 100€ brief OPTIMEDIA 1. TOYOTA / LEXUS 450.000€ 2. MUTUA 60.000 € - potential to increase if CPL improves 3. HEINEKEN 325.000 € 4. PERNOD RICARD 300.000€ 5. YOIGO 175.000 € ZO BARNA 1. WEIGTHWATCHERS 25.000€ 2. NESTLE 220.000€ 3. MEDIAMARKT 300.000€ 4. NESPERESSO 60.000€
113. Take That Campaign late Mar-May close to sign off, potential of £100k+ investment to MSN.
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117. Men Expert launch in Q2, MSN likely to take £30-£40k. Limited spend on Maybelline and Paris, but potential of £20k on Vichy and Gel Liner in April
137. Armani – Jeans and underwear: China, $75K Please note that MSN is a JV in China, so it is advertising only as they don’t provide bespoke content. The above spends are small compared to other regions, but large for their respected markets. ASEAN (Singapore) and India have no current big projects in the pipeline.
139. Qantas – Rugby World Cup Sponsorship – $100k Timing: TBC Qantas is a proud supporter of Australian Rugby Union and is the official airline of the Qantas Wallabies. 2010 saw improved results in the Tri-Nations series, with two wins against South Africa awarding the Qantas Wallabies the Mandela Challenge Plate and ensuring they retained second place both in the 2010 Tri-Nations competition and IRB World Rankings. The Qantas Wallabies will play four matches in 2011 in the Southern Hemisphere's toughest competition, the Tri-Nations. They will kick off their international campaign against South Africa on 23 July in Sydney before taking on the traditional rival New Zealand in Auckland on 6 August. Next the Qantas Wallabies will play against the Springboks in South Africa on 13 August before the team return to Australia to play on home soil against the All Blacks in Brisbane on 27 August. The Qantas Wallabies will then launch into their campaign on rugby's grandest stage at the World Cup in New Zealand on 11 September, competing throughout the month against Ireland, Italy, Russia and the USA in the group stages of the tournament. We wish the Qantas Wallabies the best of luck in their quest for glory in New Zealand.
