9 social media mistakes and how to avoid them

ABDELNASSER ELDEEB
9Socialmediamistakes
&Howto
AVOIDTHEM

Title of the book
social media is like a double-edged
sword. Do it right and you have a very
effective marketing weapon.
Do it wrong and you may damage your
reputation or at least throw your
marketing budget down the drain.
Here are 9 common social media mistakes
9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM

Haphazard posts with no specific strategy,
no clear editorial calendar, and no message
focus lead to customer confusion.
How to avoid
Start with a clear social media plan. Pinpoint
your target audience, write down your
mission and communication objectives.
Align your social media goals to your
marketing goals. Document your editorial
calendar with clear accountability of who
should be doing what.
#1: Not having a social media plan

Focus your efforts on the social networks
most relevant to your audience.
The main networks you should focus on:
• Your blog: This is your owned channel
where you have full control.
• Facebook: with its huge coverage and
easy targeting comes next.
• YouTube: has great searchability
function and videos are the most
shareable content.
#2: Being weakly present on too many social
media platforms

Customers don’t come to social media to listen
to corporate promotions or see brand
advertising.
They come for a person to person interaction
and communication
your promotional content should not exceed
10% of your overall social media content. Let
your customers feel there is a real person talking
to them and empathizing with their wants and
needs.
#3: Using social media for promotion only

Each social network has its unique
characteristics.
Tailor your message content, title, and
formatting to the platform.
Avoid simple copy and paste.
#4: Repeating the same message on all social
media platforms

#5: Assigning social media management to
the marketing department
Social media should be everybody’s
responsibility.
leverage your employees in all
departments. Let them share in
expressing your brand image.

Customers expect an immediate live
response to their questions and
requests.
• plan your moderation to
accommodate this.
• tell your audience what to expect,
when you are available for the reply
and what is the expected response
time.
• At least you should be available to
respond during regular work hours.
#6: No real-time response to customers

Consumers are always talking
about your brand, your executives,
or your competitors.
Pay close attention and use social
monitoring tools to collect such
mentions.
Assign certain personnel to the
collection task, then route the
feedback to the right people for
the suitable response.
#7: Not paying attention to what’s said about
your brand on social media

Set a formal social
media training
program to those
managing social
media.
Include all other
employees in some
sort of social media
orientation
#8: Not offering social media training

The days of free
social media are
gone.
You need to put the
necessary resources
and plan enough
budget to reach your
social media goals.
#9: Not committing the necessary budget
and resources

Title of the book
The bad news is that these 9 social
media mistakes are common. The good
news is you can avoid them with good
planning and execution and beat your
competitors on the social media
battlefield.

Title of the book
THANK YOU

9 social media mistakes and how to avoid them

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