The 5th GBG Dhaka meet-up included sessions on E-commerce in partnership with E-commerce Week run by BASIS and a mini-bootcamp in partnership with Start Up Weekend to help prepare participants for the upcoming competition
2. TODAY’S AGENDA
What is E-Commerce Week (5 min)
BASIS E-Commerce Week Organizing Committee
Harnessing the Power of Search for Bangladesh (10 min)
Kazi Monirul Kabir, Bangladesh Country Consultant, Google
Rokomari.com (10 min)
Mahmudul Hasan Sohag, Chairman & CEO, Onnorokom Group
Amar Desh Amar Gram (10 min)
Sadequa Rahman Shejuti, Managing Director, Amar Desh Amar Gram
Conversions in the Digital Age (10 min)
Lutfi Chowdhury, Senior Business Development Manager, G&R
GBG Community Updates (15 min)
Nash Islam & Salman Hossain, GBG Managers
Sponsor Talk: Zakat Connect (10 min)
Riyad Husain, CEO, Root Marketing Services
3. TODAY’S AGENDA
Startup Weekend Mini Bootcamp
Intro to Startup Weekend (10 min)
Sahbanaz Rashid Diya, Founder, 1di.org
Lean Product Concepts (15 min)
Syed Gousul Alam Shaon, Managing Director, GREY Dhaka
Team Building & Management (15 min)
Shifatur Rahman, CEO, Oscom
Business Pitch Best Practices (15 min)
Saadat Qadri, Organizer, Startup Weekend Dhaka
6. OBJECTIVES
• Mass
public
awareness
and
increase
excitement
towards
e-‐transac5on
• Increase
merchant
involvement
• Dialogues
and
discussion
to
address
implementa5on
challenges
of
eCommerce
13. What
Is
Search?
Google’s Mission: Organize the Search: Seeking – and finding –
world's information and make it relevant and useful information.
universally accessible and useful.
13
20. About Us
— Rokomari.com is a Bangladeshi e-commerce
company.
— It went live in January 19, 2012 as an online
bookstore with the objective of making books
easily available to anyone all around Bangladesh
and abroad.
— Rokomari.com is an e-commerce venture of
Onnorokom Web Services Ltd, a sister concern
of Onnorokom Group.
21. Our Mission
— Our mission is to make digital Bangladesh
where every people will buy anything online
with rokomari.com as an easy, smarter and
hassle free experience.
— We want to deliver WOW through our Service.
22.
23. Our Services
— We
have introduced some path-breaking
services given below.
◦ Cash on Delivery: Pay cash at the time of
delivery all around Bangladesh.
◦ Order by Phone (015 1952 1971-5)
◦ Minimal shipping charge: Only 30 Taka shipping
cost on any amount of purchases.
◦ Huge discount: Up to 30% off on every
purchase of books
◦ Excellent customer service and Return policy
24. Site Features
— User registration & manage account
— Buy Books/CD/DVDs by adding to cart
— Add books to my booklists
— Book Ratings & Reviews
— Share any books to social media
— Books/Product recommendations for users
— Search for books, authors, subjects & publishers
— Multiple payment options
25. Site Features(Continued…)
— Gift Items: Place an order as a gift
— Quiz contests
— Automated catalogue management system,
vendor management system, inventory
management system, supply chain management
system, customer care management system,
web content management system, financial
accounting system, and search &
recommendation engines.
26. Site Statistics:
— Book Titles: 100 thousands
— Book Subjects: 36
— Authors: 15 thousands
— Publishers: 1050
— Registered Customers: 25 thousands
— Site Visitors: 55 thousands
— Quantity of Books (As per sales in 2012): 40
thousands
27. How to order
— Customers have options to buy online or by
phone (015 1952 1971-5)
— Search for the product you are looking for by
browsing subjects, authors, publishers & lists
— Add books to your cart
— Provide shipping address
— Chose a payment option (by default COD)
— Order confirmation
28. Payment Methods
— Cash on Delivery(Current)
— bKash(Current)
— VISA
— Master card
— AMEX
— DBBL Nexus
— Brac Bank debit card
— Qcash
— Bank Transfer
— Paypal
29. Delivery Networks
— Sundarban Courier Service Ltd.
— Continental Courier Ltd.
— Bangladesh Post Office
— Rokomari Delivery
31. What our customers say
— ইসরাত ফারজানা )প+, MIST
◦ আজে বই&ে পলাম ... ঘে বে বই পে অেনক ভাে লাগে :)
খ2ব xcited ছলাম এটা নে ... সি দা9ন একটা উেদ;াগ ... অেনক
অেনক <ভকামনা @rokomari.com
— ইমন, ঢাকা ইউিনভািস23
◦ ঘে বে বই পা=ওয়ার আনAই অন;রকম। যিদন Dথম আপনােদর বই
পলাম, মনটা আনে ভে উেঠিছল।আসে অেনকিদন আেগই এ রকম
একG সেHম দরকার ছল।আপনােদর ওেয়ব সাইটGও চমৎকার।
রকমািরর Dেত;ক সদেস;র Dি রইল <েভLা /কMতNতা। আপনােদর
সে রইব চরকাল ...
32. What our customers say(continued…)
— খািলদ হাসান ডায়ম:, ট<ি=পাড়া, ?গাপালগA
◦ আি দেশর Pয জায়গাটাে বসবাস কি , সখাে বে অনলাইন শিপং এর
কথা চRাও করা যায় না,অথচ আমাে অবাক কে দে আমার অডTার
নে নে rokomari.com. Uধা নে কল করলাম কাHমার কয়ােরর
নWের,আRিরকতার সাে জানাে হাে বই পেয়ই তােদর টাকা পিরেশাধ
করা যাে এবং আরও কছ2 টYিকটাি তথ;। ভাে লাগে এটা ভে Pয,
Dয় বা Dেয়াজনীয় বইG কনে এখন আর ঢাকায় দৗড়ে হে না, ঘে
বেসই পাওয়া যাে ।।
— আরশাদ মাহম+দ, জাহা=ীরনগর িবFিবদGালয়
◦ Rokomari.com এর ইউজার ই^ারেফস ডজাইন স2Aর ও ব;বহার
উপেযাগী… লােগাGও বশ ভাে লেগে … এক কথায় দা9নJ বই
সােচTর টYলGও অেনক পাওয়ারফYল।
33. What our customers say(continued…)
— সানজানা ইসলাম , গেবষক ও মানবািধকারকম2ী
◦ গেবষণার জন; কছ2 বই দরকার ছে । কিলেগর কাে রকমাি ডট কেমর
নাম <ি এবং ব;িতbমধমTী এমন কছ2 বই পাই, যা না পে থিসস কমিcট
হে না। Thnx to Rokomari.
— সাহাদত ?হােসন , ?লখক
◦ আেমিরকায় আমাজন ডট কম দেখি , আমােদর দে এরকম সািভTস চাল2
হওয়ায় বশ ভাে লাগে । দশ এিগে যাে । আে Pত বাংলাবাজার/
নীলেdত যে হে অথবা বই মলার জন; অেপdা করে হে । নতYন
লখকেদর জন; অেনক স2িবধা হাল। আপনােদর অেনক সাধYবাদ জানাই।
34. What our customers say(continued…)
— মিথলা শারিমন, AIUB
◦ Dথম আে Pত দখলাম বদ;া বালােনর Dয় লখক পাওে কােeলে …
নীলেdে গে লখেকর কাে বই খ2ঁে পলাম না… গতকাল িক মে
কে রকমাি ডট কে ঢYকলাম এবং লখেকর ৫ টা অন2বাদ বই পলাম।
দা9ন ব;াপারJ
— জয়নাল আেবদীন, Mবাই
◦ hাে একG লাইেiরী করার ইে বাবার ছল। আমার পছেAর কছ2 বই
দে চািLলাম যাে hােমর লােকরা আধYিনক ও মননশীল হয়। আপনারা
না থাকে এই বjহৎ কাজ করা সkব হে না। আপনােদর উlেরাlর সাফল;
কামনা করি ।
35. What our customers say(continued…)
— সাফফানা জ+বােয়র, সNনবািগচা
◦ ফসব2ে অেনকিদন থেকই এড দখি Rokomari.com এর ... তারপরও
বmাস হিLে না ... ভে ভে অডTার করলাম, ভেবি বই আসে না ...
আমাে অবাক কে দে ২ দেনর মাথায় বাসায় এে বই দে গল।
আমার বাসা থে নউমােকTট যে আসে Dায় ১০০ টাকা লাে ... টাকাও
বঁাচে ... যানজট এিড়ে সময়ও বঁাচে ... বqুরা, সবাইে রকেমs করি
সাইটG ... tদTাR জিনসJ
— মাইশা জামান ইি , বনানী, ঢাকা
◦ Pক জাি বেলিছল ২০১২ সাে পjিথবী uংস হে যাে । সই ২০১২ সােলই
রিচত হে বাংলােদে ইকমােসTর ইিতহাস রকমাি ডট কেমর হাত ধে ।
এই স2িবধা আে আে চাল2 হওয়া উিচত ছল। ধন;বাদ Rokomari.com
েক।
36. What our customers say(continued…)
— সাঈদ বারী, Qকাশক, সRচীপS
◦ একYে বইেমলার পে বই তমন বি হে না। রকমাি ডট কম আসার
পে Dি মােসই মে হয় বইেমলা হে । 9vDায় সjজনশীল Dকাশনা শw
এে দা9ন উপকMত হে আশা কি ।
— আিসফ উর রহমান, RUET, রাজশাহী
◦ Rokomari.com থে প2রxােরর বই&ে পে গলাম... লাইে মে হয়
এই Dথম কাে Dিতেযািগতায় জে কছ2 পলামJ সবাইে <ভকামনা
ভিবষ;ৎ Dিতেযািগতা/ইেভ^&েলার জন;। আশা করে rokomari.com
তােদর বিভy ধরেণর Dিতেযািগতামzলক কাযTbম চাল2 রাখে J রকমাি
ডটকমে আবারও ধন;বাদJ
37. Our upcoming plans
— Create own delivery network
— Expand our products line to eBook, music/
movies/natok/games/software/multimedia CD/
DVDs, art/paintings, handicrafts, stationary and
office supplies, mobile phones, computers and
accessories, cameras, consumer electronics,
travel and tours/tickets, home appliances, beauty
& personal care, clothing, bags/watches/wallets,
toys and baby products, gift items and directly
imported goods.
38. Our upcoming plans(Continued…)
— Create a marketplace where our partners can
sell their own products through our site.
— Social gift apps & Smartphone apps
— International operations for NRB
39. Thanks for
staying with us…
Onnorokom Web Services Ltd.
2/2 E, Eden Complex, Arambag, Motijheel, Dhaka-1000
Email: admin@rokomari.com
Phone: 01841 115 115
40. Amar Desh Amar Gram
Sadequa Rahman Shejuti
Managing Director
47. YEAR 2009
Implementation time: 21st October 2009.
PHASE 1: Establishment and smooth operation of the Pilot e-centre at
Mongla.
The Pilot Center : Amar Desh Amar Gram e-center
Location : Mithakhali village, Mongla Upazilla,
Bagerhat District.
54. Till date We have established 7 e-centers and the beneficiary:
Amar
Desh
eShop
(e-‐commerce
plaMorm)
eDesh
(country
web
portal)
Ami
Hobo
Shonirbhor
(ICT
training
for
rural
development)
5500
entrepreneurs
84000
local
834
above
students
being
trained.
has
been
enlisted
community
people
More
than
150
women
are
served
from
are
trained
from
a
center
7centers.
on
ICT
.
Among
them
mostly
are
Schools
and
colleges,
Local
underprivileged
women
government
,
Facilitate
Farmers
local
tourism,
Freedom
Weavers
fighters
,Empower
local
Fishermen
journalists,
Digitally
Young
entrepreneurs
archive
local
art
&
culture,
promote
local
talent
55. Our project is benefitting low income people mainly as producers
and also as consumers. At this time there are 16000 customers’ ,
700-800 orders per week mainly from urban areas
We are delivering 100% fresh vegetables without preservatives
from farmers and they are the guaranteed provider as no
middleman is involved.
The unique selling proposition of our goods is that they are always
fresh and also come at a cheaper price than what the current
market offers. Each of e-centres has 1-2 persons who are in the
position of Quality Controller.
68. Conversions in the
Digital Age
Lutfi Chowdhury
Senior Business Development Manager
G&R Ad Network
69. Conversions in the Digital Age
Conversions in the Digital Age
Lutfi Chowdhury
Senior Business Development Manager
G&R Ad Network
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599 lutfi@gandr.com.bd
70. 3 Topics for Today
1. Introduction to Conversions
2. The Importance of Attribution
3. Case Studies from Bangladesh
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
71. The “Conversion Funnel”
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
72. The Internet Gives Marketers More Accountability
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
73. ”Half the money I spend
on advertising is wasted;
the trouble is I don't know
which half.” John Wanameker, 1922
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
74. What is Your Site’s Objective?
I want to get more _____________ .
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
75. Metrics align with business goals
Objective KPI
Sales How much revenue did I make?
Leads How many leads did I generate?
Did users find what they were looking
Information
for? How long did it take?
How many pages did the users visit?
Ad Revenue
Did they interact with the content / ads?
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
76. Avoid the “HiPPO”
Highest Paid
Person’s Opinion
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
77. Measure Everything & Benchmark!
1. Internally, how are we doing
against our expectations?
2. How are we doing against
our competitors?
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
78. Local Case Studies
1. Sales 2. Leads
3. Information 4. Ad Revenue
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
79. G&R Ad Network Case Study
Increase in Traffic
+130% overall traffic to site
The above includes a 50% increase in traffic from referral sites in the network
Generated New Users
+200% unique visitors
Over 80% of site visits were New Visitors (the previous month, new visits were
50%). 95% of new visits can be attributed to G&R.
Leads to Sales Reps
+40% calls, at least 2 deals closed
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599 Tracked using unique phone numbers
80. Website Conversion Best Practices from G&R
Your visitors
1. Minimise Steps
• Bring users to right page
• Effective on-site search
• Make it easy to buy or inqure
• Make registration optional
2. Reduce Clutter
• Make homepage useful
• Help users navigate
• Display product groups clearly
3. Communicate Clearly
• Calls-to-action
• Show full product details, incl. price
• FAQs
Your customers
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
81. Final Thoughts
1. Use Data to Drive Decisions
2. Think Attribution
3. Continuous Improvement
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
82. What is your Mobile Strategy?
Mobile is
already
changing
the game
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
83. Conversions in the Digital Age
Lutfi Chowdhury
Senior Business Development Manager
G&R Ad Network
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
lutfi@gandr.com.bd
85. Coming up for GBG Dhaka
• Monthly Events
§ Feb 16 at the EMK Center
§ Mar – GBG at SoftExpo
§ Apr – University event
• More creative events – Map Up & other
surprises!
• Newsletter
• More social media engagement
94. Some Success Stories
in last 6 months
3 Rickshaws, enabling 30%+ rise in income
2 Tea Stalls, enabling 50%+ rise in income
Through Social Media, we raised over 3,00,000 BDT
in 4 days and distributed over 1350 blankets
this month in North Bangladesh
96. Future Potential
E-Commerce portal :
It will be a shop for giving instead of buying
Paying Zakat from your mobile app
Partnerships with online retailers & deal sites :
1% will go towards making a tea stall for someone
Option of rounding off to the nearest 100 Taka
Online payment from abroad
97. PLEASE US!
facebook.com/zakatconnect
Riyad Husain
riyadhusain@gmail.com
Do we give a poor fisherman
fish as a gift or a net to earn a livelihood?
101. Lean Product
Development & Design:
Principle & Our Perspective
Syed Gousul Alam Shaon
Managing Director, GREY Dhaka
102. The
core
• Challenging
Status
quo
and
find
ur
own
way
103. Work
on
what’s
important
• means
picking
projects
with
high
value
that
align
with
the
core
competencies
of
the
business.
In
addiJon,
it
means
establishing
clear
requirements
in
terms
of
customer
needs,
and
aligning
those
requirements
with
the
company’s
known
technologies
and
capabiliJes.
Know
what
u
r
good
at
and
customer
centrism
104. Concentrate
the
work
• means
performing
work
in
the
shortest
Jme
possible
with
minimal
hand-‐offs
between
individuals.
This
is
accomplished
by
matching
work
demand
with
resource
capacity,
and
minimizing
mulJtasking.
value
crea5on
and
intui5ve
HRM
105. Reuse
knowledge
• means
to
leverage
the
company’s
exisJng
product
poraolio,
product
knowledge,
and
technical
skill
base
in
support
of
new
product
design.
It
means
using
appropriate
levels
of
experJse,
learning
as
much
as
you
can,
and
capturing
the
knowledge
you
have.
106. Benefit
of
Lean
product
design
philosophy
• to
eliminate
waste
and
establish
flow
• significant
improvements
in
producJvity
• reducJons
in
product
development
cycle
Jme
can
be
achieved
resulJng
in
greater
market
share
and
improved
profitability
for
the
company
109. Team
Building
In
Search
of
Bob
The
Builders
of
BD;
not
Einstein's.
Shop
Easier,
Cheaper!
110. Bangladesh
PerspecJve
• Challenges
(Lack
of
understanding
of
Start
Up)
• What
are
the
things
I
like
to
see
in
candidates
• InducJon
–
Tea
over
Tie
• Trust
is
not
present
• Lots
of
local
talent
–
just
need
to
be
appreciated.
Shop
Easier,
Cheaper!
111. Plan
of
AcJon
• Things
that
I
look
for
in
a
potenJal
hire.
• Why
a
PhD
is
someJmes
meaningless.
• Installing
belief
of
“Teams
usually
become
great
teams
when
they
decide
to
do
it
for
themselves”
• Think
like
an
entrepreneur,
not
a
Clerk!
• The
best
performing
ones
would
go
onto
open
their
own
ventures
if
2
years
are
spent
with
OScom
–
www.onestop.com.bd
Shop
Easier,
Cheaper!
112. Self
Strategy
• Mission
and
Vision
of
the
company
need
to
align.
• Assign
–
Delegate
–
Execute
• Execute
–
Execute
–
Execute
(
Add
“ConstrucJve
Feedback”
if
execuJon
is
compromised.
Shop
Easier,
Cheaper!
113. Vision
• Remind
the
team
about
“Vision”
• Absence
of
big
picture.
Common
trait!
• Do
anything
to
form
the
team
within
the
first
6
months.
Shop
Easier,
Cheaper!
116. The
Pitch
• StartupWeekend
is
for
new
ideas
• English
or
Bangla
• 60
seconds
Jmeframe
• No
slides
• MUST
have
a
name
for
the
startup
• PracJce,
pracJce,
before
Jan
10th