5. Consumers Investors Partners Think (ratio) Learn about Belgian beer, culture ROI Gain knowledge to improve quality and service Feel (emotional) Welcome, authentic, convivial Unique formula, believe, excitement Supported, part of a family Do (call to action) Visit / Sample beers Contact to become a Partner Active participation in BBC community
6. Limited Resources Social Media integration Control content Boost traffic and interaction consumer website Invite business investors Dialogue through partner website how? Measure results
7. Creative solutions to combat limited resources also have pitfalls... Having a Trojan “ Rabbit ” is not enough. You need to get the execution right…
8.
9. But it needs to look good... ...Split content from presentation
10. No run-off-the-mill design Headline grabbing carroussel Flexible content blocks IP address location-based service Operations Manual for BBC staff