We are socials guide to social digital and mobile in Asia-Pacific 2014
1. 2014 ASIA-PACIFIC
DIGITAL OVERVIEW
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
awree social
We Are Social wearesocial.sg • @wearesocialsg • 1
2. COUNTRIES DETAILED IN THIS REPORT
22!
01!
30!
03!
02!
07!
08!
18!
09!
16!
04!
12!
05!
06!
13!
10!
11!
17!
19!
28!
14!
21!
15!
20!
27!
23!
25!
29!
24!
26!
01 AUSTRALIA 07 F!I 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA
02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA
03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN
04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND
05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE
06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM
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3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
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5. JAN GLOBAL DATA SNAPSHOT
2014
7,095,476,818
TOTAL POPULATION
2,640,432,161
INTERNET USERS
1,856,680,860
52% 48%
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
6,572,950,124
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
MOBILE SUBSCRIPTION PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 5
RURAL
37%
26%
93%
6. JAN SHARE OF GLOBAL USERS
2014
NORTH AMERICA
5% 11%
11% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
7% 8%
WESTERN EUROPE
6% 10%
12% 8%
CENTRAL &
EASTERN EUROPE
5% 6%
7% 7%
INTERNET USERS
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 6
CENTRAL ASIA
2% 1%
1% 2%
EAST ASIA
22% 37%
29% 22%
SOUTH ASIA
23% 6%
11% 18%
MIDDLE EAST
4% 4%
4% 5%
AFRICA
16% 4%
8% 11% OCEANIA
1% 1%
1% 1%
POPULATION
SOCIAL MEDIA USERS
MOBILE SUBSCRIPTIONS
SOUTHEAST ASIA
9% 9%
7% 10%
7. ASIA-PACIFIC
JAN
2014
3,882,702,949
TOTAL POPULATION
1,255,745,291
INTERNET USERS
969,583,240
44% 56%
RURAL
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
3,347,580,701
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
MOBILE SUBSCRIPTION PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 7
32%
25%
86%
8. JAN
2014 APAC GLOBAL SHARE
SHARE OF GLOBAL
POPULATION
SHARE OF GLOBAL
INTERNET USERS
SHARE OF GLOBAL
SOCIAL MEDIA USERS
SHARE OF GLOBAL
MOBILE USERS
54.7% 47.5% 52.2% 47.6%
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence
wearesocial.sg • @wearesocialsg • 8
9. JAN
2014
APAC: MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 9
• Source: GSMA Intelligence
3G
82% 18% 21%
10. JAN
2014
APAC MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
645M 16.6% 943M 24.3%
We Are Social wearesocial.sg • @wearesocialsg • 10
• Sources: US Census Bureau, ITU, Facebook
Tencent, Facebook, ITU
11. SOUTH ASIA
JAN
2014
1,630,919,286
TOTAL POPULATION
280,863,846
INTERNET USERS
112,696,000
31% 69%
RURAL
7%
17%
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
1,173,703,583
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
72%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 11
• Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
12. JAN
2014
SOUTH ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
61.8M 3.8% 89.1M 5.5%
We Are Social wearesocial.sg • @wearesocialsg • 12
• Sources: US Census Bureau, ITU, Facebook
13. EAST ASIA
JAN
2014
1,584,806,482
TOTAL POPULATION
756,093,363
INTERNET USERS
678,728,200
44%
RURAL
56%
48%
43%
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
1,451,087,957
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
92%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 13
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
14. JAN
2014
EAST ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
444.8M 28.1% 707.4M 44.6%
We Are Social wearesocial.sg • @wearesocialsg • 14
• Sources: US Census Bureau, ITU, Facebook
15. SOUTHEAST ASIA
630,551,581
TOTAL POPULATION
195,762,594
INTERNET USERS
161,996,000
55%
RURAL
JAN
2014
45%
31%
26%
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
688,607,654
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
109%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 15
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
16. JAN
2014
SOUTHEAST ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
113.6M 18.0% 133.7M 21.2%
We Are Social wearesocial.sg • @wearesocialsg • 16
• Sources: US Census Bureau, ITU, Facebook
17. OCEANIA
36,425,600
TOTAL POPULATION
23,025,488
INTERNET USERS
16,163,220
29%
RURAL
JAN
2014
71%
63%
44%
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
34,181,507
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
94%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 17
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
18. JAN
2014
OCEANIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
24.4M 71.2% 13.1M 38.7%
We Are Social wearesocial.sg • @wearesocialsg • 18
• Sources: US Census Bureau, ITU, Facebook
19. JAN INTERNET PENETRATION IN APAC
2014
MONGOLIA
HONG TAIWAN
KONG
22%!73%!76%!
73%!
PAKISTAN 10%!
NEW GUINEA
F!I 33%!
2%! PAPUA
We Are Social wearesocial.sg • @wearesocialsg • 19
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
84%!79%!
44%!
29%!
17%!
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
39%!
MALDIVES
18%!
SRI LANKA
39%!
35%!
36%!
65%!
16%!
PHILIPPINES
BANGLADESH
THAILAND
MALAYSIA
VIETNAM
APAC
AVERAGE 32%!
1%! TIMOR-LESTE
AUSTRALIA 81%!
NEW ZEALAND 89%!
20. JAN INTERNET PENETRATION IN APAC
2014
We Are Social wearesocial.sg • @wearesocialsg • 20
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
GLOBAL
AVERAGE
89%!
84%!
81%!
79%!
76%!
73%! 73%!
65%! 64%!
59%!
44%!
39%! 39%!
36%! 35%! 33%! 32%!
29%!
25%! 24%!
22%!
18%! 17%! 16%!
11%! 10%!
5%!
2%! 1%! 1%! 0%!
NEW ZEALAND
SOUTH KOREA
AUSTRALIA
JAPAN
TAIWAN
SINGAPORE
HONG KONG
MALAYSIA
MACAU
BRUNEI
CHINA
VIETNAM
MALDIVES
PHILIPPINES
THAILAND
FIJI
APAC AVERAGE
INDONESIA
BHUTAN
NEPAL
BANGLADESH
SRI LANKA
INDIA
MONGOLIA
LAOS
PAKISTAN
CAMBODIA
PAPUA NEW GUINEA
MYANMAR
TIMOR-LESTE
NORTH KOREA
21. JAN INTERNET USERS IN APAC
2014
INDIA
MONGOLIA
CHINA
SOUTH
KOREA
SRI LANKA
PAKISTAN
HONG TAIWAN
KONG
F!I
37M!5.2M!18M!
300K!
We Are Social wearesocial.sg • @wearesocialsg • 21
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
JAPAN
SINGAPORE
INDONESIA
MALDIVES
PHILIPPINES
BANGLADESH
THAILAND
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
4.0M!
41M!101M!
591M!
73M!
213M!
154K!
3.9M!
20M!
36M!
24M!
38M!
19M!
522K!
1.22B!
10K!
18M!
3.9M!
145K! PAPUA
NEW GUINEA
22. JAN TIME SPENT ON THE INTERNET
2014
We Are Social wearesocial.sg • @wearesocialsg • 22
• Source: GlobalWebIndex
6.2!
5.6!
5.5!
5.3!
5.1!
4.9!
4.7!
4.6!
4.5!
4.5!
3.5!
3.5!
3.5!
2.8!
3.1!
2.5!
2.0!
3.1!
2.6!
2.3!
1.7!
1.9!
1.7!
2.1!
1.0!
1.6!
PHILIPPINES
MALAYSIA
INDONESIA
SINGAPORE
THAILAND
INDIA
TAIWAN
VIETNAM
CHINA
AUSTRALIA
HONG KONG
JAPAN
SOUTH KOREA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
23. JAN SOCIAL MEDIA PENETRATION IN APAC
2014
INDIA
MONGOLIA
CHINA
SRI LANKA
PAKISTAN
HONG TAIWAN
KONG
F!I
4%!61%!64%!
29%!
We Are Social wearesocial.sg • @wearesocialsg • 23
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
PHILIPPINES
BANGLADESH
THAILAND
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
59%!
27%!17%!
46%!
25%!
7%!
44%!
9%!
6%!
22%!
36%!
32%!
53%!
22%!
25%!
6%!
57%!
57%!
4%! PAPUA
NEW GUINEA
24. JAN SOCIAL MEDIA PENETRATION IN APAC
2014
We Are Social wearesocial.sg • @wearesocialsg • 24
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
GLOBAL
AVERAGE
64%!
63%! 61%!
59%! 57%!
55%!
53%! 51%!
46%!
44%!
36%!
32%!
29%!
27%!
25%! 25%!
22%! 22%!
17%! 17%!
11%! 9%! 8%! 7%! 6%! 6%! 6%!
4%! 4%! 2%!
0%!
TAIWAN
BRUNEI
HONG KONG
SINGAPORE
AUSTRALIA
NEW ZEALAND
MALAYSIA
MACAU
CHINA
MALDIVES
THAILAND
PHILIPPINES
FIJI
SOUTH KOREA
APAC AVERAGE
INDONESIA
MONGOLIA
VIETNAM
JAPAN
BHUTAN
NEPAL
SRI LANKA
CAMBODIA
INDIA
TIMOR-LESTE
LAOS
PAKISTAN
PAPUA NEW GUINEA
BANGLADESH
MYANMAR
NORTH KOREA
25. JAN SOCIAL MEDIA USERS IN APAC (MAU)
2014
INDIA
MONGOLIA
CHINA
SRI LANKA
PAKISTAN
HONG TAIWAN
KONG
PAPUA
NEW GUINEA
F!I
5.8M!4.4M!15M!
260K!
We Are Social wearesocial.sg • @wearesocialsg • 25
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
PHILIPPINES
BANGLADESH
THAILAND
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
3.2M!
13M!22M!
623M!
62M!
90M!
174K!
2.0M!
11M!
20M!
24M!
34M!
16M!
720K!
969M!
76K!
13M!
2.4M!
260K!
26. JAN TIME SPENT ON SOCIAL MEDIA
2014
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
We Are Social wearesocial.sg • @wearesocialsg • 26
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
4.0!
3.7!
3.3!
2.9!
2.4!
2.4!
2.4!
2.2!
2.1!
2.0!
1.5!
1.0!
0.8!
PHILIPPINES
THAILAND
MALAYSIA
INDONESIA
INDIA
TAIWAN
VIETNAM
SINGAPORE
AUSTRALIA
HONG KONG
CHINA
SOUTH KOREA
JAPAN
27. JAN MOBILE SUBSCRIPTION PENETRATION
2014
INDIA
MONGOLIA
CHINA
SOUTH
KOREA
JAPAN
HONG TAIWAN
KONG
BANGLADESH
68%!228%!126%!
THAILAND
MALAYSIA
SINGAPORE
VIETNAM
INDONESIA
SRI LANKA
PAKISTAN
MALDIVES
PHILIPPINES
F!I
96%!
We Are Social wearesocial.sg • @wearesocialsg • 27
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
APAC
AVERAGE
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
148%!
110%!109%!
89%!
112%!
73%!
142%!
94%!
67%!
145%!
125%!
101%!
139%!
105%!
86%!
53%!
110%!
113%!
42%! PAPUA
NEW GUINEA
28. We Are Social wearesocial.sg • @wearesocialsg • 28
JAN MOBILE SUBSCRIPTION PENETRATION
2014
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
GLOBAL
AVERAGE
277%!
228%!
148%!
145%!
142%!
139%!
126%!
126%!
125%!
113%!
113%!
112%!
110%!
110%!
109%!
105%!
101%!
97%!
96%!
94%!
89%!
86%!
77%!
73%!
68%!
67%!
60%!
53%!
42%!
10%!
7%!
MACAU
HONG KONG
SINGAPORE
VIETNAM
MALDIVES
MALAYSIA
TAIWAN
CAMBODIA
THAILAND
BRUNEI
NEW ZEALAND
INDONESIA
AUSTRALIA
SOUTH KOREA
JAPAN
MONGOLIA
PHILIPPINES
LAOS
FIJI
SRI LANKA
CHINA
APAC AVERAGE
BHUTAN
INDIA
BANGLADESH
PAKISTAN
NEPAL
TIMOR-LESTE
PAPUA NEW GUINEA
MYANMAR
NORTH KOREA
29. JAN MOBILE SUBSCRIPTIONS IN APAC
2014
INDIA
MONGOLIA
CHINA
SOUTH
KOREA
JAPAN
HONG TAIWAN
KONG
BANGLADESH
111M!16M!29M!
THAILAND
MALAYSIA
SINGAPORE
VIETNAM
INDONESIA
SRI LANKA
PAKISTAN
MALDIVES
PHILIPPINES
PAPUA
NEW GUINEA
F!I
859K!
We Are Social wearesocial.sg • @wearesocialsg • 29
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
APAC
TOTAL
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
8.1M!
54M!138M!
1.2B!
282M!
894M!
561K!
20M!
130M!
134M!
84M!
107M!
41M!
3.4M!
3.3B!
621K!
24M!
4.9M!
2.7M!
30. JAN MOBILE BROADBAND PENETRATION
2014
INDIA
MONGOLIA
CHINA
SOUTH
KOREA
JAPAN
HONG TAIWAN
KONG
BANGLADESH
0.2%!74%!46%!
THAILAND
MALAYSIA
SINGAPORE
VIETNAM
INDONESIA
SRI LANKA
PAKISTAN
MALDIVES
PHILIPPINES
PAPUA
NEW GUINEA
F!I
11%!
We Are Social wearesocial.sg • @wearesocialsg • 30
• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
APAC
AVERAGE
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
123%!
106%!113%!
17%!
32%!
5%!
22%!
4%!
0.3%!
19%!
0.1%!
4%!
14%!
27%!
17%!
NA!
96%!
65%!
NA!
31. We Are Social wearesocial.sg • @wearesocialsg • 31
GLOBAL
AVERAGE
JAN MOBILE BROADBAND PENETRATION
2014
• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
123%!
113%!
106%!
96%!
74%!
65%!
46%!
32%!
27%!
22%!
19%!
17%!
17%!
14%!
11%!
8%!
7%!
5%!
4%!
4%!
3%!
1%!
0.3%!
0.2%!
0.1%!
N/A!
N/A!
N/A!
N/A!
N/A!
N/A!
SINGAPORE
JAPAN
SOUTH KOREA
AUSTRALIA
HONG KONG
NEW ZEALAND
TAIWAN
INDONESIA
MONGOLIA
MALDIVES
VIETNAM
CHINA
WEIGHTED
MALAYSIA
FIJI
BRUNEI
CAMBODIA
INDIA
SRI LANKA
PHILIPPINES
BHUTAN
LAOS
PAKISTAN
BANGLADESH
THAILAND
MYANMAR
MACAU
NEPAL
NORTH KOREA
PAPUA NEW GUINEA
TIMOR-LESTE
32. JAN MOBILE BROADBAND SUBSCRIPTIONS
2014
INDIA
MONGOLIA
CHINA
SOUTH
KOREA
JAPAN
HONG TAIWAN
KONG
BANGLADESH
327K!5.3M!11M!
THAILAND
MALAYSIA
SINGAPORE
VIETNAM
INDONESIA
SRI LANKA
PAKISTAN
MALDIVES
PHILIPPINES
PAPUA
NEW GUINEA
F!I
97K!
We Are Social wearesocial.sg • @wearesocialsg • 32
• Sources: International Telecoms Union. Figures represent active subscriptions.
APAC
TOTAL
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
6.7M!
52M!144M!
232M!
80M!
60M!
85K!
954K!
580K!
18M!
953K!
4M!
4.0M!
861K!
645M!
NA!
21M!
2.8M!
NA!
33. JAN MOBILE SOCIAL PENETRATION (MAU)
2014
INDIA
MONGOLIA
CHINA
SOUTH
KOREA
JAPAN
HONG TAIWAN
KONG
BANGLADESH
3%!53%!52%!
THAILAND
MALAYSIA
SINGAPORE
VIETNAM
INDONESIA
SRI LANKA
PAKISTAN
MALDIVES
PHILIPPINES
PAPUA
NEW GUINEA
F!I
22%!
We Are Social wearesocial.sg • @wearesocialsg • 33
• Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
APAC
AVERAGE
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
51%!
23%!15%!
49%!
21%!
6%!
34%!
7%!
4%!
18%!
33%!
4%!
44%!
17%!
24%!
7%!
49%!
44%!
4%!
34. JAN MOBILE SOCIAL PENETRATION (MAU)
2014
We Are Social wearesocial.sg • @wearesocialsg • 34
• Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
58%!
53%! 52%! 51%!
49%! 49%!
45%! 44%! 44%!
34%!
33%!
24%! 23%! 23%! 22%!
21%!
18%!
17%!
15%!
13%!
9%!
7%! 7%! 6%! 6%! 5%!
4%! 4%! 3%! 2%!
0%!
BRUNEI
HONG KONG
TAIWAN
SINGAPORE
CHINA
AUSTRALIA
MACAU
MALAYSIA
NEW ZEALAND
MALDIVES
THAILAND
APAC AVERAGE
SOUTH KOREA
PHILIPPINES
FIJI
INDONESIA
VIETNAM
MONGOLIA
JAPAN
BHUTAN
NEPAL
CAMBODIA
SRI LANKA
TIMOR-LESTE
INDIA
LAOS
PAKISTAN
PAPUA NEW GUINEA
BANGLADESH
MYANMAR
NORTH KOREA
35. JAN ACTIVE MOBILE SOCIAL USERS (MAU)
2014
INDIA
MONGOLIA
CHINA
SOUTH
KOREA
JAPAN
HONG TAIWAN
KONG
BANGLADESH
5.0M!3.8M!12M!
THAILAND
MALAYSIA
SINGAPORE
VIETNAM
INDONESIA
SRI LANKA
PAKISTAN
MALDIVES
PHILIPPINES
PAPUA
NEW GUINEA
F!I
198K!
We Are Social wearesocial.sg • @wearesocialsg • 35
• Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ.
APAC
TOTAL
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
2.8M!
11M!19M!
660M!
52M!
72M!
134K!
1.4M!
7.6M!
17M!
22M!
24M!
13M!
540K!
943M!
76K!
11M!
1.9M!
240K!
36. JAN SOCIAL MEDIA USERS BY DEVICE
2014
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON ANY DEVICE
# Q #
We Are Social wearesocial.sg • @wearesocialsg • 36
• Sources: Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON MOBILE DEVICES
969,140,200 943,266,600
37. JAN SOCIAL PENETRATION BY DEVICE
2014
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
Q Q
25.0% 24.3%
We Are Social wearesocial.sg • @wearesocialsg • 37
• Sources: US Census Bureau, Facebook, Tencent
ACTIVE MOBILE SOCIAL MEDIA
USERS AS A PERCENTAGE OF
TOTAL ACTIVE SOCIAL
MEDIA USERS
97.3%
40. AUSTRALIA: SNAPSHOT
22,262,501
TOTAL POPULATION
18,129,727
INTERNET USERS
12,800,000
89%
81%
57%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
24,400,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
11%!
RURAL
110%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 40
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
41. JAN
2014 AUSTRALIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 30M 59% 1H 40M
We Are Social wearesocial.sg • @wearesocialsg • 41
• Sources: US Census Bureau, GlobalWebIndex
42. JAN
2014 AUSTRALIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
73% 2H 05M 55% 14%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 42
43. JAN AUSTRALIA: SOCIAL MEDIA USE
2014
89%
81%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 43
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
42%
30%
23%
15%
62%
53%
14%
14%
11%
7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
44. JAN
2014
AUSTRALIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 44
• Source: GSMA Intelligence
3G
47% 53% 74%
45. JAN
2014
AUSTRALIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
65% 90% 78% 41%
We Are Social wearesocial.sg • @wearesocialsg • 45
• Source: Google’s “Our Mobile Planet” Report
46. JAN
2014
AUSTRALIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
21.4M 96% 10.8M 49%
We Are Social wearesocial.sg • @wearesocialsg • 46
• Sources: US Census Bureau, ITU, Facebook
48. BANGLADESH: SNAPSHOT
163,654,860
TOTAL POPULATION
36,500,000
INTERNET USERS
5,800,000
28%
4%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
110,675,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
72%
RURAL
68%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 48
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
22%
49. JAN
2014
BANGLADESH: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 49
• Source: GSMA Intelligence
3G
97% 3% 1%
50. JAN
2014
BANGLADESH: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
327K 0.2% 5.0M 3.1%
We Are Social wearesocial.sg • @wearesocialsg • 50
• Sources: US Census Bureau, ITU, Facebook
51. BHUTAN
We Are Social wearesocial.sg • @wearesocialsg • 51
52. BHUTAN: SNAPSHOT
725,296
TOTAL POPULATION
182,338
INTERNET USERS
122,000
36%
25%
17%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
560,890
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
64%
RURAL
77%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 52
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
53. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 53
• Source: GSMA Intelligence
3G
BHUTAN: CONTRACT TYPE
97% 3% 3%
54. JAN
2014
BHUTAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
18K 2.5% 94K 13%
We Are Social wearesocial.sg • @wearesocialsg • 54
• Sources: US Census Bureau, ITU, Facebook
56. BRUNEI: SNAPSHOT
415,717
TOTAL POPULATION
246,388
INTERNET USERS
260,000
76%
59%
63%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
469,740
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
24%
RURAL
113%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 56
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
57. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 57
• Source: GSMA Intelligence
3G
BRUNEI: CONTRACT TYPE
83% 17% 42%
58. JAN
2014
BRUNEI: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
32K 7.6% 240K 58%
We Are Social wearesocial.sg • @wearesocialsg • 58
• Sources: US Census Bureau, ITU, Facebook
60. CAMBODIA: SNAPSHOT
15,205,539
TOTAL POPULATION
738,641
INTERNET USERS
1,200,000
20%
5%
8%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
19,105,115
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
80%
RURAL
126%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 60
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
61. JAN
2014
CAMBODIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 61
• Source: GSMA Intelligence
3G
95% 5% 11%
62. JAN
2014
CAMBODIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
1.0M 6.9% 1.1M 7.0%
We Are Social wearesocial.sg • @wearesocialsg • 62
• Sources: US Census Bureau, ITU, Facebook
63. CHINA
We Are Social wearesocial.sg • @wearesocialsg • 63
64. CHINA: DATA SNAPSHOT
JAN
2014
1,349,585,838
TOTAL POPULATION
590,560,000
INTERNET USERS
623,300,000
51%
44%
46%
ACTIVE QZONE USERS QZONE PENETRATION
1,206,553,000
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
49%
RURAL
89%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 64
• Sources: US Census Bureau, CNNIC, Tencent, ITU
65. JAN
2014 CHINA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 31M 43% 1H 55M
We Are Social wearesocial.sg • @wearesocialsg • 65
• Sources: US Census Bureau, GlobalWebIndex
66. JAN
2014 CHINA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
42% 1H 30M 51% 24%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 66
67. JAN CHINA: SOCIAL MEDIA USE
2014
98%
83%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 67
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
76%
75%
74%
56%
87%
62%
53%
51%
35%
30%
ANY SOCIAL NETWORK
SINA WEIBO
QZONE
TENCENT WEIBO
YOUKU
RENREN
68. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 68
• Source: GSMA Intelligence
3G
CHINA: CONTRACT TYPE
80% 20% 21%
69. JAN
2014
CHINA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
47% 96% 98% 69%
We Are Social wearesocial.sg • @wearesocialsg • 69
• Source: Google’s “Our Mobile Planet” Report
70. JAN
2014
CHINA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
232M 17% 660M 49%
We Are Social wearesocial.sg • @wearesocialsg • 70
• Sources: US Census Bureau, ITU, Facebook
Tencent. ‘Active social media users’ is for QQ platform.
71. F!I
We Are Social wearesocial.sg • @wearesocialsg • 71
72. F!I: SNAPSHOT
896,758
TOTAL POPULATION
300,326
INTERNET USERS
260,000
52%
33%
29%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
858,809
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
48%
RURAL
96%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 72
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
73. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 73
• Source: GSMA Intelligence
3G
F!I: CONTRACT TYPE
95% 5% 8%
74. JAN
2014
F!I: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
97K 11% 198K 22%
We Are Social wearesocial.sg • @wearesocialsg • 74
• Sources: US Census Bureau, ITU, Facebook
75. HONG KONG
We Are Social wearesocial.sg • @wearesocialsg • 75
76. HONG KONG: SNAPSHOT
7,182,724
TOTAL POPULATION
5,207,762
INTERNET USERS
4,400,000
100%
73%
61%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
16,403,076
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
228%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 76
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
77. JAN
2014 HONG KONG: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 32M 67% 2H 08M
We Are Social wearesocial.sg • @wearesocialsg • 77
• Sources: US Census Bureau, GlobalWebIndex
78. JAN
2014 HONG KONG: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
71% 2H 01M 45% 17%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 78
79. JAN HONG KONG: SOCIAL MEDIA USE
2014
We Are Social wearesocial.sg • @wearesocialsg • 79
• Source: GlobalWebIndex. Figures represent percentage of internet users.
96%
91%
58%
32%
29%
22%
64%
53%
15%
10%
10%
8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
INSTAGRAM
SINA WEIBO
TWITTER
80. JAN
2014
HONG KONG: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 80
• Source: GSMA Intelligence
3G
49% 51% 57%
81. JAN
2014
HONG KONG: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
63% 92% 89% 43%
We Are Social wearesocial.sg • @wearesocialsg • 81
• Source: Google’s “Our Mobile Planet” Report
82. JAN
2014
HONG KONG: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
5.3M 74% 3.8M 53%
We Are Social wearesocial.sg • @wearesocialsg • 82
• Sources: US Census Bureau, ITU, Facebook
83. INDIA
We Are Social wearesocial.sg • @wearesocialsg • 83
84. INDIA: SNAPSHOT
JAN
2014
1,220,800,359
TOTAL POPULATION
213,000,000
INTERNET USERS
90,000,000
31%
17%
7%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
893,862,000
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
69%
RURAL
73%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 84
• Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
85. JAN
2014 INDIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 54M 11% 2H 36M
We Are Social wearesocial.sg • @wearesocialsg • 85
• Sources: US Census Bureau, GlobalWebIndex
86. JAN
2014 INDIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
12% 2H 26M 57% 29%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 86
87. JAN INDIA: SOCIAL MEDIA USE
2014
97%
94%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 87
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
78%
67%
54%
51%
72%
55%
35%
30%
24%
17%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
88. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 88
• Source: GSMA Intelligence
3G
INDIA: CONTRACT TYPE
95% 5% 6%
89. JAN
2014
INDIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
13% 95% 91% 54%
We Are Social wearesocial.sg • @wearesocialsg • 89
• Source: Google’s “Our Mobile Planet” Report
90. JAN
2014
INDIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
59.8M 4.9% 72M 5.9%
We Are Social wearesocial.sg • @wearesocialsg • 90
• Sources: US Census Bureau, ITU, Facebook
92. INDONESIA: SNAPSHOT
251,160,124
TOTAL POPULATION
72,700,000
INTERNET USERS
62,000,000
51%
25%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
281,963,665
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
49%
RURAL
112%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 92
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
29%
93. JAN
2014 INDONESIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 27M 14% 2H 30M
We Are Social wearesocial.sg • @wearesocialsg • 93
• Sources: US Census Bureau, GlobalWebIndex
94. JAN
2014 INDONESIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
15% 2H 54M 74% 32%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 94
95. JAN INDONESIA: SOCIAL MEDIA USE
2014
98%
93%
80%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 95
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
74%
39%
32%
79%
59%
41%
33%
15%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
96. JAN
2014
INDONESIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 96
• Source: GSMA Intelligence
3G
99% 1% 22%
97. JAN
2014
INDONESIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
14% 94% 95% 57%
We Are Social wearesocial.sg • @wearesocialsg • 97
• Source: Google’s “Our Mobile Planet” Report
98. JAN
2014
INDONESIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
80.1M 32% 52M 21%
We Are Social wearesocial.sg • @wearesocialsg • 98
• Sources: US Census Bureau, ITU, Facebook
99. JAPAN
We Are Social wearesocial.sg • @wearesocialsg • 99
100. JAPAN: SNAPSHOT
127,253,075
TOTAL POPULATION
100,684,474
INTERNET USERS
22,000,000
91%
79%
17%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
138,362,823
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
9%!
RURAL
109%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 100
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
101. JAN
2014 JAPAN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 27M 48% 1H 01M
We Are Social wearesocial.sg • @wearesocialsg • 101
• Sources: US Census Bureau, GlobalWebIndex
102. JAN
2014 JAPAN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
58% 0H 45M 11% 5%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 102
103. JAN JAPAN: SOCIAL MEDIA USE
2014
66%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 103
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
39%
38%
25%
17%
2%
42%
22%
22%
8%
2%
1%
ANY SOCIAL NETWORK
TWITTER
FACEBOOK
MIXI
GOOGLE+
TUMBLR
104. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 104
• Source: GSMA Intelligence
3G
JAPAN: CONTRACT TYPE
1% 99% 86%
105. JAN
2014
JAPAN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
25% 89% 81% 44%
We Are Social wearesocial.sg • @wearesocialsg • 105
• Source: Google’s “Our Mobile Planet” Report
106. JAN
2014
JAPAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
144M 113% 19.2M 15%
We Are Social wearesocial.sg • @wearesocialsg • 106
• Sources: US Census Bureau, ITU, Facebook
107. LAOS
We Are Social wearesocial.sg • @wearesocialsg • 107
108. LAOS: SNAPSHOT
6,695,166
TOTAL POPULATION
707,871
INTERNET USERS
420,000
34%
11%
6%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
6,492,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
66%
RURAL
97%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 108
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
109. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 109
• Source: GSMA Intelligence
3G
LAOS: CONTRACT TYPE
98% 2% 11%
110. JAN
2014
LAOS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
54K 0.8% 360K 5.4%
We Are Social wearesocial.sg • @wearesocialsg • 110
• Sources: US Census Bureau, ITU, Facebook
111. MACAU
We Are Social wearesocial.sg • @wearesocialsg • 111
112. MACAU: SNAPSHOT
583,003
TOTAL POPULATION
371,512
INTERNET USERS
300,000
100%
34%
51%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
1,613,457
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
277%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 112
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
113. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 113
• Source: GSMA Intelligence
3G
MACAU: CONTRACT TYPE
63% 37% 98%
114. JAN
2014
MACAU: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
N/A N/A 260K 44.6%
We Are Social wearesocial.sg • @wearesocialsg • 114
• Sources: US Census Bureau, ITU, Facebook
115. MALAYSIA
We Are Social wearesocial.sg • @wearesocialsg • 115
116. MALAYSIA: SNAPSHOT
29,628,392
TOTAL POPULATION
19,200,408
INTERNET USERS
15,600,000
73%
65%
53%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
41,324,700
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
27%
RURAL
139%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 116
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
117. JAN
2014 MALAYSIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 36M 58% 3H 03M
We Are Social wearesocial.sg • @wearesocialsg • 117
• Sources: US Census Bureau, GlobalWebIndex
118. JAN
2014 MALAYSIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
64% 3H 17M 58% 28%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118
119. JAN MALAYSIA: SOCIAL MEDIA USE
2014
We Are Social wearesocial.sg • @wearesocialsg • 119
• Source: GlobalWebIndex . Figures represent percentage of internet users.
98%
95%
77%
57%
40%
32%
72%
59%
32%
23%
16%
9%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
120. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 120
• Source: GSMA Intelligence
3G
MALAYSIA: CONTRACT TYPE
77% 23% 43%
121. JAN
2014
MALAYSIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
35% 94% 91% 42%
We Are Social wearesocial.sg • @wearesocialsg • 121
• Source: Google’s “Our Mobile Planet” Report
122. JAN
2014
MALAYSIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
4.0M 14% 13M 44%
We Are Social wearesocial.sg • @wearesocialsg • 122
• Sources: US Census Bureau, ITU, Facebook
123. MALDIVES
We Are Social wearesocial.sg • @wearesocialsg • 123
124. MALDIVES: SNAPSHOT
393,988
TOTAL POPULATION
153,560
INTERNET USERS
174,000
41%
39%
44%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
560,547
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
59%
RURAL
142%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 124
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
125. JAN
2014
MALDIVES: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 125
• Source: GSMA Intelligence
3G
87% 13% 10%
126. JAN
2014
MALDIVES: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
85K 22% 134K 34%
We Are Social wearesocial.sg • @wearesocialsg • 126
• Sources: US Census Bureau, ITU, Facebook
127. MONGOLIA
We Are Social wearesocial.sg • @wearesocialsg • 127
128. MONGOLIA: SNAPSHOT
3,226,516
TOTAL POPULATION
521,520
INTERNET USERS
720,000
69%
22%
16%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
3,375,205
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
31%
RURAL
105%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 128
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
129. JAN
2014
MONGOLIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 129
• Source: GSMA Intelligence
3G
96% 4% 21%
130. JAN
2014
MONGOLIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
861K 27% 540K 17%
We Are Social wearesocial.sg • @wearesocialsg • 130
• Sources: US Census Bureau, ITU, Facebook
131. MYANMAR
We Are Social wearesocial.sg • @wearesocialsg • 131
132. MYANMAR: SNAPSHOT
55,167,330
TOTAL POPULATION
583,564
INTERNET USERS
1,240,000
33% 67%
1%
2%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
5,440,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
RURAL
10%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 132
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
133. JAN
2014
MYANMAR: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 133
• Source: GSMA Intelligence
3G
99% 1% 14%
134. JAN
2014
MYANMAR: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
N/A N/A 1.1M 2.0%
We Are Social wearesocial.sg • @wearesocialsg • 134
• Sources: US Census Bureau, ITU, Facebook
135. NEPAL
We Are Social wearesocial.sg • @wearesocialsg • 135
136. NEPAL: SNAPSHOT
30,430,267
TOTAL POPULATION
7,300,000
INTERNET USERS
3,200,000
31%
11%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
16,380,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
69%
RURAL
54%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 136
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
24%
137. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 137
• Source: GSMA Intelligence
3G
NEPAL: CONTRACT TYPE
94% 6% 2%
138. JAN
2014
NEPAL: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
N/A N/A 2.8M 9.2%
We Are Social wearesocial.sg • @wearesocialsg • 138
• Sources: US Census Bureau, ITU, Facebook
139. NEW ZEALAND
We Are Social wearesocial.sg • @wearesocialsg • 139
140. NEW ZEALAND: SNAPSHOT
4,365,113
TOTAL POPULATION
3,873,982
INTERNET USERS
2,400,000
86%
55%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
4,922,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
14%
RURAL
89%
113%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 140
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
141. JAN
2014
NEW ZEALAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 141
• Source: GSMA Intelligence
3G
65% 35% 65%
142. JAN
2014
NEW ZEALAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
54% 89% 74% 33%
We Are Social wearesocial.sg • @wearesocialsg • 142
• Source: Google’s “Our Mobile Planet” Report
143. JAN
2014
NEW ZEALAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
2.8M 65% 1.9M 44%
We Are Social wearesocial.sg • @wearesocialsg • 143
• Sources: US Census Bureau, ITU, Facebook
144. NORTH KOREA
We Are Social wearesocial.sg • @wearesocialsg • 144
145. NORTH KOREA: SNAPSHOT
24,720,407
TOTAL POPULATION
[N/A]
INTERNET USERS
8,200
60%
[N/A]
0.03%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
1,700,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
40%
RURAL
7%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 145
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
146. JAN
2014
NORTH KOREA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 146
• Source: GSMA Intelligence
3G
100% 0% 100%
147. JAN
2014
NORTH KOREA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
N/A N/A 4,600 ~0%
We Are Social wearesocial.sg • @wearesocialsg • 147
• Sources: US Census Bureau, ITU, Facebook
148. PAKISTAN
We Are Social wearesocial.sg • @wearesocialsg • 148
149. PAKISTAN: SNAPSHOT
193,238,868
TOTAL POPULATION
19,800,000
INTERNET USERS
11,400,000
36%
10%
6%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
129,583,076
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
64%
RURAL
67%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 149
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
150. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 150
• Source: GSMA Intelligence
3G
PAKISTAN: CONTRACT TYPE
97% 3% 3%
151. JAN
2014
PAKISTAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
580K 0.3% 7.6M 3.9%
We Are Social wearesocial.sg • @wearesocialsg • 151
• Sources: US Census Bureau, ITU, Facebook
152. PAPUA NEW GUINEA
We Are Social wearesocial.sg • @wearesocialsg • 152
153. PAPUA NEW GUINEA: SNAPSHOT
6,341,902
TOTAL POPULATION
145,256
INTERNET USERS
260,000
13%
2%
4%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
2,709,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
87%
RURAL
42%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 153
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
154. JAN
2014
PAPUA NEW GUINEA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 154
• Source: GSMA Intelligence
3G
84% 16% 8%
155. JAN
2014
PAPUA NEW GUINEA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
N/A N/A 240K 3.7%
We Are Social wearesocial.sg • @wearesocialsg • 155
• Sources: US Census Bureau, ITU, Facebook
157. PHILIPPINES: SNAPSHOT
105,720,644
TOTAL POPULATION
37,602,976
INTERNET USERS
34,000,000
49%
36%
32%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
106,987,098
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
51%
RURAL
101%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 157
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
158. JAN
2014 PHILIPPINES: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
6H 12M 31% 2H 48M
We Are Social wearesocial.sg • @wearesocialsg • 158
• Sources: US Census Bureau, GlobalWebIndex
159. JAN
2014 PHILIPPINES: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
35% 4H 01M 62% 29%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 159
160. JAN PHILIPPINES: SOCIAL MEDIA USE
2014
We Are Social wearesocial.sg • @wearesocialsg • 160
• Source: GlobalWebIndex . Figures represent percentage of internet users.
98%
97%
81%
69%
42%
39%
78%
69%
40%
39%
20%
14%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
161. JAN
2014
PHILIPPINES: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 161
• Source: GSMA Intelligence
3G
96% 4% 30%
162. JAN
2014
PHILIPPINES: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39% 93% 88% 32%
We Are Social wearesocial.sg • @wearesocialsg • 162
• Source: Google’s “Our Mobile Planet” Report
163. JAN
2014
PHILIPPINES: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
4.0M 3.8% 24M 23%
We Are Social wearesocial.sg • @wearesocialsg • 163
• Sources: US Census Bureau, ITU, Facebook
165. SINGAPORE: SNAPSHOT
5,460,302
TOTAL POPULATION
3,971,318
INTERNET USERS
3,200,000
100%
73%
59%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
8,063,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
148%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 165
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
166. JAN
2014 SINGAPORE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 16M 64% 1H 57M
We Are Social wearesocial.sg • @wearesocialsg • 166
• Sources: US Census Bureau, GlobalWebIndex
167. JAN
2014 SINGAPORE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
70% 2H 10M 49% 18%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 167
168. JAN SINGAPORE: SOCIAL MEDIA USE
2014
96%
92%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 168
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
54%
45%
36%
25%
68%
59%
19%
18%
13%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
169. JAN
2014
SINGAPORE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 169
• Source: GSMA Intelligence
3G
47% 53% 55%
170. JAN
2014
SINGAPORE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
72% 96% 87% 44%
We Are Social wearesocial.sg • @wearesocialsg • 170
• Source: Google’s “Our Mobile Planet” Report
171. JAN
2014
SINGAPORE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
6.7M 123% 2.8M 51%
We Are Social wearesocial.sg • @wearesocialsg • 171
• Sources: US Census Bureau, ITU, Facebook
172. SOUTH KOREA
We Are Social wearesocial.sg • @wearesocialsg • 172
173. SOUTH KOREA: SNAPSHOT
48,955,203
TOTAL POPULATION
41,091,681
INTERNET USERS
13,000,000
83%
84%
27%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
53,624,427
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
17%
RURAL
110%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 173
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
174. JAN
2014 SOUTH KOREA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 27M 75% 1H 35M
We Are Social wearesocial.sg • @wearesocialsg • 174
• Sources: US Census Bureau, GlobalWebIndex
175. JAN
2014 SOUTH KOREA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
74% 1H 01M 37% 17%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 175
176. JAN SOUTH KOREA: SOCIAL MEDIA USE
2014
84%
75%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 176
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
56%
38%
33%
8%
48%
36%
22%
7%
7%
1%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
177. JAN
2014
SOUTH KOREA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 177
• Source: GSMA Intelligence
3G
3% 97% 64%
178. JAN
2014
SOUTH KOREA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
73% 94% 94% 56%
We Are Social wearesocial.sg • @wearesocialsg • 178
• Source: Google’s “Our Mobile Planet” Report
179. JAN
2014
SOUTH KOREA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
51.9M 106% 11.4M 23%
We Are Social wearesocial.sg • @wearesocialsg • 179
• Sources: US Census Bureau, ITU, Facebook
180. SRI LANKA
We Are Social wearesocial.sg • @wearesocialsg • 180
181. SRI LANKA: SNAPSHOT
21,675,648
TOTAL POPULATION
3,927,948
INTERNET USERS
2,000,000
15%
18%
9%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
20,324,070
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
85%
RURAL
94%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 181
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
182. JAN
2014
SRI LANKA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 182
• Source: GSMA Intelligence
3G
91% 9% 13%
183. JAN
2014
SRI LANKA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
953K 4.4% 1.4M 6.6%
We Are Social wearesocial.sg • @wearesocialsg • 183
• Sources: US Census Bureau, ITU, Facebook
184. TAIWAN
We Are Social wearesocial.sg • @wearesocialsg • 184
185. TAIWAN: SNAPSHOT
23,299,716
TOTAL POPULATION
17,656,414
INTERNET USERS
15,000,000
78%
76%
64%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
29,455,219
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
22%
RURAL
126%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 185
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
186. JAN
2014 TAIWAN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 40M 62% 2H 19M
We Are Social wearesocial.sg • @wearesocialsg • 186
• Sources: US Census Bureau, GlobalWebIndex
187. JAN
2014 TAIWAN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
73% 2H 24M 41% 23%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 187
188. JAN TAIWAN: SOCIAL MEDIA USE
2014
We Are Social wearesocial.sg • @wearesocialsg • 188
• Source: GlobalWebIndex . Figures represent percentage of internet users.
95%
92%
70%
25%
23%
18%
67%
60%
25%
7%
#N/A
5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
#N/A
PLURK
189. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 189
• Source: GSMA Intelligence
3G
TAIWAN: CONTRACT TYPE
14% 86% 70%
190. JAN
2014
TAIWAN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
51% 95% 87% 37%
We Are Social wearesocial.sg • @wearesocialsg • 190
• Source: Google’s “Our Mobile Planet” Report
191. JAN
2014
TAIWAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
10.7M 46% 12.2M 53%
We Are Social wearesocial.sg • @wearesocialsg • 191
• Sources: US Census Bureau, ITU, Facebook
192. THAILAND
We Are Social wearesocial.sg • @wearesocialsg • 192
193. THAILAND: SNAPSHOT
67,448,120
TOTAL POPULATION
23,860,000
INTERNET USERS
24,000,000
34%
35%
36%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
84,075,036
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
66%
RURAL
125%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 193
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
194. JAN
2014 THAILAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 07M 24% 3H 04M
We Are Social wearesocial.sg • @wearesocialsg • 194
• Sources: US Census Bureau, GlobalWebIndex
195. JAN
2014 THAILAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
25% 3H 39M 50% 36%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 195
196. JAN THAILAND: SOCIAL MEDIA USE
2014
97%
96%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 196
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
69%
57%
40%
23%
76%
68%
36%
32%
22%
7%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
197. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 197
• Source: GSMA Intelligence
3G
THAILAND: CONTRACT TYPE
89% 11% 12%
198. JAN
2014
THAILAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31% 95% 94% 51%
We Are Social wearesocial.sg • @wearesocialsg • 198
• Source: Google’s “Our Mobile Planet” Report
199. JAN
2014
THAILAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
67K 0.1% 22M 33%
We Are Social wearesocial.sg • @wearesocialsg • 199
• Sources: US Census Bureau, ITU, Facebook
201. TIMOR-LESTE: SNAPSHOT
1,172,390
TOTAL POPULATION
10,461
INTERNET USERS
76,000
28%
1%
6%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
621,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
72%
RURAL
53%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 201
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
202. JAN
2014
TIMOR-LESTE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 202
• Source: GSMA Intelligence
3G
98% 2% N/A
203. JAN
2014
TIMOR-LESTE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
N/A N/A 76K 6.5%
We Are Social wearesocial.sg • @wearesocialsg • 203
• Sources: US Census Bureau, ITU, Facebook
204. VIETNAM
We Are Social wearesocial.sg • @wearesocialsg • 204
205. VIETNAM: SNAPSHOT
92,477,857
TOTAL POPULATION
36,140,967
INTERNET USERS
20,000,000
31%
39%
22%
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
134,066,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
69%
RURAL
145%
MOBILE SUBSCRIPTION PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 205
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
206. JAN
2014 VIETNAM: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 37M 34% 1H 43M
We Are Social wearesocial.sg • @wearesocialsg • 206
• Sources: US Census Bureau, GlobalWebIndex
207. JAN
2014 VIETNAM: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
38% 2H 23M 58% 25%
We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 207
208. JAN VIETNAM: SOCIAL MEDIA USE
2014
We Are Social wearesocial.sg • @wearesocialsg • 208
• Source: GlobalWebIndex . Figures represent percentage of internet users.
97%
95%
76%
45%
22%
18%
81%
67%
34%
16%
8%
5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
PINTEREST
209. JAN
2014
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
We Are Social wearesocial.sg • @wearesocialsg • 209
• Source: GSMA Intelligence
3G
VIETNAM: CONTRACT TYPE
89% 11% 16%
210. JAN
2014
VIETNAM: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
20% 97% 95% 60%
We Are Social wearesocial.sg • @wearesocialsg • 210
• Source: Google’s “Our Mobile Planet” Report
211. JAN
2014
VIETNAM: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
# #
17.6M 19% 17M 18%
We Are Social wearesocial.sg • @wearesocialsg • 211
• Sources: US Census Bureau, ITU, Facebook
212. FIND OUT MORE AT
WEARESOCIAL.SG
We Are Social wearesocial.sg • @wearesocialsg • 250
213. DATA SOURCES USED IN THIS REPORT
Population data
Latest available data from the United States Census Bureau (mid-2013 data), correct as at
January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network Information
Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo,
Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated
from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government
Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active
Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013).
We Are Social wearesocial.sg • @wearesocialsg • 213
214. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social Making Friends & Influencing People • 45
215. WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social Making Friends & Influencing People • 46