2. E-tailing
Transactions that are conducted over an electronic network,
where the buyer and merchant are not physically present.
sale of goods and services through the Internet. Electronic
retailing, or e-tailing, can include business-to-business and
business-to-consumer sales.
Distinguished from content or service advertising revenue model
3. Types of E-tailers
Pure play e-tailers: It uses internet as its primary means of
retailing. Ex:www.fashion&you.com,
www.myntra.com,www.flipkart.com
Brick & mortar etailers: Stores which have physical presence
and uses internet to sell its goods & services.
Ex: www.futurebazar.com,
4. Models of etailing
Deal based etailers:These sites focus on providing lucrative
deals across product and service categories. e.g.
www.snapdeal.com
Club based –These sites position themselves as private
shopping clubs and are open to members only. Eg.
www.fashionandyou.com
‘Standard’ - This is the basic model wherein products are
listed on the web portal, and customers browse and buy the
products. e.g. www.flipkart.com
Marketplaces - These sites essentially bring together buyers
and sellers and serve as a platform for their interaction. e.g.
www.ebay.in
5. Drivers of etailing
Changing demographics
High real estate cost
Increasing penetration of technology
Increase in social media
Increasing disposable income
Multiple payment options
Availability of brands & private labels
6. Challenges of etailing
Higher cost of customer acquisition
Threat of cyber crime
Lack of touch and feel element
Reverse logistics
No bargaining/negotiation
7. Benefits of etailing
Highly discounted pricing
Better interfaces and delivery
High decibel media campaigns
Saves time and efforts
Convenience of shopping
Ability to compare prices and product
8. E- Tailing in India
India e-tailing market in 2011 was about $600 Mn and
expected to touch $9 Bn by 2016 and $70 Bn by 2020 –
estimated CAGR of 61%.
The organized retail market is estimated at $26 Bn and is
projected to grow to $84 Bn by 2016 and $200 Bn by 2020 –
estimated CAGR of 26%.
In 2011, total VC investments in e-tailing space in India stood
at $650 Mn.
China e-tailing market has grown from $20 Bn in 2008 to $120
Bn in 2011, and it is expected to reach $200 Bn by 2013. It
will be bigger than US e-tailing market ($188 Bn in 2008) in
next few years.
9.
10. Players in Indian e-tailing
Indian e-tailing market leader is flipkart.com whose valuation
is $1 Bn.
Flipkart’s revenues were $10 Mn in 2010-11 and $150 Mn in
2011-2012. It’s >20% of Indian online retail market.
Flipkart is aiming to achieve $1 Bn in next 2-3 years.
Indian e-tailing is dominated by pure play internet companies
with no serious play by any existing retailers. Futurebazaar is
$35 Mn revenue today and Croma has recently entered e-
commerce