1. MARKET STRATEGY
ON
TATA NANO 2012

2. CHAPTER 1:-
OBJECTIVE

3. OBJECTIVE
The main objective of making market
strategy is to increase the tata’s
contribution in passenger car by increase
sale by introducing new and cheap model
in market at right time.so that they can
compiet maruti and others competitor.

4. Before going to market strategy I
thing we need to know about our
competitor and their share in the
market.

6. Before making the market strategy I think there
will be a need of little bet highlighted features of
both the company maruti and tata nano

7. CHAPTER 2:-
overview

8. Overview Of Tata Nano

9. OVERVIEWS
It was first presented at the 9th annual Auto
Expo on 10 January 2008, at Pragati Maidan in
New Delhi. Nano is 8 percent smaller in
exterior size and but believe or not it has 23
percent larger interior space in comparison to
Maruti 800. it is one of the cheapest car ever.

10. OVERVIEW OF
MARUTI 800

11. overview
Maruti is the most reputed brands for
manufacturing cars in India. Maruti Suzuki
launched its first car Maruti 800 in India. This car
was introduced in the year 1984. Maruti 800 is a
small, comfortable and economical car in the
market. This is an ideal choice for all middle-
class families.

12. I think overviews of both the company cars are
not sufficient for accurate conculsion and proper
market strategy.there will be need of comparison
between both the company cars.

13. CHAPTER 3:-
COMPARISON

14. “COMPARISON”
MARUTI SUZUKI 800
VS
TATA NANO

15. PRICE
Tata Nano is available for 1.25 lakh – 1.92
lakh (Ex showroom New Delhi).
vs
Also, Maruti 800′s price is 1.95
lakh-2.75lakh (ex showroom New Delhi).

16. SIZE
The Nano is 3100 mm in length, 8 per cent
shorter than the Maruti 800, but the breadth and
height of the car tell a different story. The Nano
at 1500 mm is 4 per cent wider than the 800
and, at 1600 mm, is 14 per cent taller.
The also claim the car is 21per cent bigger than
an 800 when it comes to inside space.

17. POWER
The Maruti runs on a 3-cylinder 796 cc engine,
bigger and possibly smoother than the 623 cc 2-
cylinder of the Nano.
The maruti 800 outs 37 BHP(Boiler horse
power), while the Nano outs 33 BHP, at 11per
cent less power.

18. TOP SPEED
Although the Nano’s top speed(105kph) is
likely to be lower than the Maruti 800’s,
which can hit 120 kph, when pushed.

19. Features
Tata Nano has got more space and
enough legroom that even a 6 footer finds
it comfortable inside rather than in Maruti
800 which has less space.

20. FUEL EFFICIENCY
The Nano will give 25 km/l which is about
Higher the Maruti 800 while Maruti 800
offers 15 to 18 Kmpl.

21. COMPARISION
Nano Maruti
Fuel efficent(25km/l) Fuel inefficent(16.5km/l)
Price low Price high
623cc 800cc
Mordern features Old features
New in Market (3 year) Old cars(2 decades)

22. After comparison we know about not only
our weakness,strengh but also know the
competiter strengh and weakness.
So know there is time to effective market
strategy to compiet our competiter.

23. But …. But…… But………….

24. Before going to market strategy there is one
question for all of you
ARE YOU READY………….

25. What is the need of market strategy?

26. This is not only to compiet their competitor
but also to increase sale,profit,market
value of the company and along with that
satisfied consumer demand according to
there needs.

27. CHAPTER 4:-
MARKET STRATEGY

28. 1).The need to convert there engine 626cc
to 800cc to compiet the maruti 800

29. 2).The nano must come in diesel varient
becouse of increase in petrol prices and
huge gap between petrol and diesel prices

30. 3).The nano must come in CNG(campresed
natural gas) due to increase in petrol and diesel
prices.or due to remove of all the subsidies on
diesel till 2013 that will increase diesel prices

31. 4).The should increase there milage 25km/l
to 40 km/l(diesel) so that they can easy
compiet their competiter.

32. 5).All the variants of Tata Nano 2012 come
with an unmatched warranty of 4 years or
60,000 kms, whichever is earlier.which is
not yet earlier

33. 6).They must be an more and more
attractive shade so that easily satisfied all
type of market segmentation

34. 7).Tata Nano 2012 is available across 676
outlets. Customers can buy the Tata
Nano 2012 at an extremely low down-
payment, starting from Rs. 15,000, and
high tenure financing (up to 60 months).

35. 8).Last but not the least after sale services
where all the competitor of maruti suzuki has not
proper and huge number of service center.this is
also the cause of low contribution
So to compiet the maruti and other, tata must be a
range of service center to satisfied the
consumer.

36. Chapter 5:-
Snapshot of tata nano 2012

37. Tata Nano 2012
624 cc
25km/l
petrol

38. Nano CNG
624cc
Petrol
25km/l
Fuel Tank: 15.00

39. Nano 2012 Diesel
700cc, DiCOR
Diesel
25km/l

40. Here we gose ,last but not the least

41. NANO 800CC IN PETROL

42. FEATURE
 Tata Motors is working hard to soon
launch a new 800cc Nano at the mid of
2013.
 .It is being said that the more powerful
Nano will retail at about Rs.2.4 lakhs (ex-
showroom New Delhi)
 mileage figure of 40 kilometers per liter!!

43. Thank you