Purpose of a Music Video

2. PROMOTION
• EXTENSION OF INCOME
• EXTENSION OF OUTLETS (MUSIC CHANNELS, DVD/CD SALES, WEBSITE AND DOWNLOAD)
• SYNERGY

3. PURPOSE
• TO SELL THE SONG
• GIVES THE AUDIENCE A BETTER UNDERSTANDING OF THE SONG
• TO ENTERTAIN AND SHOWCASE THE ARTISTS TAGENTS E.G DANCE, INSTRUMENTS
• EXPOSURE OF THE ARTIST TO ENHANCE THEIR PROFILE
• MARKETS AN IMAGE OF THE ARTIST

4. CREATING A BRAND
• THE MUSIC VIDEO CAN PORTRAY AN ARTISTS IMAGE AND HOW THEY ARE SOLD
• SOME ARTISTS’ IMAGE IS MORE IMPORTANT THAN WHAT THEY PRODUCE
• THEY WAY THEY ARE PRESENTED CAN RESULT IN THE AUDIENCE “BUYING INTO THE BAND”
• ON THE OTHER HAND THERE ARE MUSICIANS WHO CARE LITTLE ABOUT IMAGE AND MORE ABOUT THE
MUSIC AND THE MESSAGE OF THEIR SONGS

5. LADY GAGA : MARKETING AN IMAGE
Lady Gaga is well known for her avant
garde style and outlandish image. As a
result she is most famous for the way
she is presented to the public
therefore people “buy into” this
product due to her uniqueness.

6. NICKI MINAJ
Nicki Minaj was branded as a girly type figure
who would dress in vibrant clothes and
accessories. With this her image was that of a
barbie doll which she often associated herself
with. She wore bright coloured wigs that would
attract attention of the audience. This branding
system showed Minaj to be a cute yet dominating
female artist.