Dynamic Ads are a scalable retargeting solution that enables advertisers to promote the most relevant products to customers across Facebook and Instagram. Automatically show customized promotions to individual users based on their desktop and mobile browsing.

1. Advertising Automation Software
The Essential Guide To Driving ROI With
Dynamic Ads On Facebook And Instagram

2. Advertising Automation Software
Why Is Retargeting Crucial in Digital Advertising?
Retargeting allows you to:
• encourage repeat purchases
from loyal customers
• remind shoppers about
abandoned cart items
• build a relationship with
new prospects who have
shown an interest in your
brand

3. Advertising Automation Software
What Are Dynamic Ads?
Dynamic Ads are a scalable retargeting solution based on your
product catalog. Now you can automatically show customized
promotions and products to individual users based on their
desktop and mobile browsing behavior.

4. Advertising Automation Software
Flexible Ad Formats
Dynamic Ads can be promoted on desktop or mobile, using
Facebook and Instagram’s single or multi-slide ad formats.

5. Advertising Automation Software
5 Creative Ways To Increase ROI With Dynamic Ads
1. Convert more add-to-carts into purchases
If someone abandons a pair of
shoes in their shopping cart,
inspire them to complete the
purchase with an ad for the
same pair of shoes, or a
selection of similar ones.

6. Advertising Automation Software
2. Fuel discovery of similar products in any given category
After a shopper searches your
site for a hotel room for an
upcoming vacation to New
York, you can dynamically
retarget them with an ad
displaying other available
rooms in the area that they
haven’t seen yet.

7. Advertising Automation Software
3. Cross-sell complementary products
Retarget buyers of new
printers who did not also
purchase ink within the last 60
days. Use Dynamic Ads for
various ink cartridges, tailored
to the specific printer model
they purchased.

8. Advertising Automation Software
4. Increase purchase frequency with your top customers
When a customer buys a
particular tool or weapon to
use in your mobile game,
leverage Dynamic Ads to
promote similar items and
drive future repeat purchases.

9. Advertising Automation Software
5. Grow average order value by upselling products with higher
margins
Promote Dynamic Ads
showcasing more extensive,
premium-level coverage to
people who have recently
browsed less expensive
insurance coverage on your
site.

10. Advertising Automation Software
How To Drive ROI With Nanigans And Dynamic Ads
Universal Feed Adapter
Reduce complexity by uploading your existing feed – no matter
the type – to Nanigans just once, without having to rebuild or
reformat anything at all. Optimize campaigns with custom
defaults and rules based on any feed column.

11. Advertising Automation Software
How To Drive ROI With Nanigans And Dynamic Ads
Universal Pixels & Events
Save time and configure one set of events to use across channels.
Optimize performance with unified dynamic pixels that can be
updated on the fly.

12. Advertising Automation Software
How To Drive ROI With Nanigans And Dynamic Ads
Personalization Rules
Increase the relevance of
your ads so they speak
directly to the customer
who sees them.
Define exactly which
creatives to show users
based on actions they’ve
taken on your site or in
your app, as well as first-
party recommendations.

13. Advertising Automation Software
How To Drive ROI With Nanigans And Dynamic Ads
Like all campaign management, measurement, and optimization
in Nanigans, the process for leveraging Dynamic Ads is designed
to enable greater scale, more efficiency, and complete
transparency.

14. Advertising Automation Software
A Dynamic Ads Case Study
With Dynamic Ads and Nanigans, a large retailer with a hugely
successful traditional catalog business is finding new
opportunities for greater ROI among its evolving customer base.
As a result of using Nanigans to promote its vast product catalog
on Facebook with Dynamic Ads, the retailer achieved strong
results in just the first week after launch.
+44%
increase in purchase
rates on mobile
using Dynamic Ads
+240%
increase in click
through rates across
desktop and mobile
+663%
increase in ad spend
on Dynamic Ads in
just 7 days, driven by
strong ROI

15. Advertising Automation Software
Higher Mobile Purchase Rates
A Dynamic Ads Case Study: Behind The Numbers
Dynamic Ads enabled the
retailer to promote products
on mobile in a much more
personalized and relevant
format than was ever possible
before. Mobile purchase rates
surged 44% higher than the
retailer’s other mobile
Facebook ads.

16. Advertising Automation Software
Greater Engagement
A Dynamic Ads Case Study: Behind The Numbers
Showing the precise right
products to the right
customers led to a 240%
increase in click-through rates
from Dynamic Ads over other
Facebook ads.

17. Advertising Automation Software
Rapid Scale
A Dynamic Ads Case Study: Behind The Numbers
Strong initial performance with
Dynamic Ads led the retailer to
scale spend 663% in just one
week – a clear vote of
confidence in the ROI potential
of their new strategy using
Nanigans.

18. Advertising Automation Software
Key Takeaways
The opportunity to capture more revenue and increase marketing
ROI with Dynamic Ads is tremendous. A highly personalized digital
catalog – delivered to the right customer at the right time across
all the devices they use – is an opportunity that should have
every digital advertiser asking how to get started today.

19. Advertising Automation Software
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