Smok OX ( New Product )

INDEX CONTENTSPAGE 1. INTRODUCTION1 1.1 ILL EFFECTS OF SMOKING1 1.2 INTRODUCTION TO SMOK-OX4 2. MARKET RESEARCH (QUETIONNAIRE)9 3. STP12 3.1 SEGMENTATION12 3.2 TARGETING14 3.3 POSTIONING15 4. PORTER’S ANALYSIS 15 5. 4P’S17 6. IMC (AIDA model)19 7. SWOT ANALYSIS19 8. OTHER ANALYSIS20 8.1 PRODUCT LIFE CYCLE 8.2 PACKAGING AND LABELING 8.3 GLOBAL MARKETING STRATEGIES 8.4 CAUSE RELATED MARKETING 9. MACRO ECONOMIC FACTORS21 10. CONCLUSION22 11. BIBLIOGRAPHY22 ,[object Object],1.1 Ill-effects of cigarettes:- Here are some facts of which you are probably aware, but which should be serious thinker over: 247650606425•Nicotine and other harmful chemicals, which cigarettes contain, create a serious toxic environment in your body and brain. These toxins are accumulated in your body, in particular in those organs which are most vulnerable for smoking - heart and lungs. •The smell of cigarette smoke always accompanies the smoking person. The cigarette smoke penetrates deeply the skin of your hands, your hair and clothes. •Smoking of a single person renders a negative impact on him and on all the people around him as well. Passive smoking is particularly harmful to young children. •Think, how much money you spend daily to reduce your own life? The amount will be really surprising for you. •Male smokers lose about 13.2 years of life and female smokers - 14.5 years of life due to the smoking. Each year about 440000 people die in the United States for the reason of consuming of tobacco products. There is no denying to the fact that tobacco is a global problem with 1.1 billion tobacco consumers in the world today. The WHO estimates that if the current trends continue then by 2025 the number of smokers would increase to 1.64 billion, with most of the increase-taking place in developing countries. Four million people die yearly from tobacco-related diseases, one death every eight seconds. 39528751995170India is the third largest producer of tobacco after China and America. There are 142 million men and 72 million women above the age of 15 years who consume tobacco; 2,200 persons die every day from tobacco-related diseases. Although people are becoming aware of the ill-effects of smoking in terms of morbidity and mortality, they cannot be expected to be able to evaluate the epidemiological implications of smoking, says a report of the expert committee on the Economics of Tobacco Use (ETU) instituted by the Indian Ministry of Health and Family Welfare. In a study conducted by the Indian Council for Medical Research it was revealed that each patient suffering from a tobacco-related disease costs the country Rs 2.5 million through direct medicinal costs, absenteeism for treatment and loss of income due to premature death. 666752119630Realizing the need to curb the most dreaded epidemic in developing countries, Voluntary Organization in Interest of Consumer Education (VOICE) decided to work on the Framework Convention on Tobacco Control (FCTC), international treaty on tobacco control of the WHO, within India with 1600 consumer organizations and also with the Consumers International (CI) and its members. VOICE is also actively involved with WHO and other Global Networks working on tobacco related-issues. During the WHO Executive Board Meeting at Geneva in January 2001, VOICE was made the Regional Coordinator for Network against Tobacco Transnational’s (NATT) and has taken the task to organize various groups in the region to work together on the seven key principles of NATT. The tobacco epidemic that was earlier restricted to men, is now shifting towards women. A WHO study titled quot;
Women and the Tobacco Epidemic: Challenges for the 21st Centuryquot;
states that eight percent of women in developing countries and about 15% in industrialized countries currently smoke cigarettes. In addition, women in India and several other countries chew tobacco. In India, about one-third of women use at least one form of tobacco. Overall prevalence of bidi and cigarette smoking among women is about 3% and 22 per cent women consumers use smokeless tobacco. With laws in industrialized nations putting curbs on tobacco companies, there is a scramble among the several tobacco giants to conquer new markets. In India, women are the targets of aggressive marketing campaigns by foreign tobacco firms, which have launched several quot;
women's brands.quot;
the latest figures from anti-smoking organizations show a rise of 18 percent in the number of women smokers in India. However, the prevalence rates for women differ widely from region to region - 15% in Bhavnagar to 67% in Andhra Pradesh. Tobacco is probably the most researched consumer product. The health aspects related to smoking among women are grim. New research has found that smoking causes more breathing difficulties in women than in men. Women smokers reported higher rates of asthma than men, with the prevalence of asthma in women increasing with increasing numbers of cigarettes smoked. The asthma rate was more than one in 10 among those women smoking more than 20 cigarettes a day. In India where betel quid chewing is widespread among women, oral cancer is more common among women than breast cancer. In addition women also suffer from general respiratory problems. Female smokers are more susceptible to osteoporosis or quot;
brittle bones.quot;
Also, smoking during pregnancy significantly increases the chances of the infant dying of sudden infant death syndrome, Spontaneous abortions, delivering a pre-mature baby, delivering a low birth-weight baby, impairing the child's long-term growth and intellectual development. In view of the dangerous tobacco consumption patterns, the draft bill to control consumption of cigarettes and tobacco in the country needs to be passed urgently. 1.2 Introducing Smok-OX -“Now quit smoking naturally”. ,[object Object],How Does It Work? The capsules help to get rid of the nicotine addiction, as well as detoxicate the body, restoring it and strengthening. The combination of natural herbs doesn’t only help the smokers to quit smoking, but also restores the body during when taken. The limitation of the cigarette smoke concentration in your body helps to: 340995024765To reduce the risk of lung cancer and oral cavity diseases, heart illnesses, emphysema, chronic lung diseases and complications during pregnancy. To improve skin and hair of a person. To improve the memory. To improve the taste (already after 48 hours from quitting these senses get much improved) To improve blood circulation (a significant improvement after 2 weeks from the smoking cessation, thereby reduces the risk of myocardial infarction) To improve the perception of the world To improve breathing (up to 30%) How to Use? Take Smok-Ox whenever you have a craving for smoking. There are 60 capsules in a bottle; the suggested dosage is 8-12 capsules a day. Smok-Ox makes your sense of taste perceive cigarette smoke as something unfamiliar, and react to it with distaste. Smok-Ox is made from plant extracts and therefore is suitable for vegetarians and vegans. Recommended usage period: 2-4 weeks (4-5 bottles), till craving for smoking goes away. What Side Effects May I Notice? There are no negative side effects! All ingredients are natural, free of pesticides, manually inspected, ecological-friendly produced and clinically tested. Smok-Ox is also free from allergens, artificial coloring, flavors, salt and preservatives. Advantages- 19050281305 Less harm to your body, more bonuses to general health: NO weight gain NO toxins NO stress NO chemicals NO cough and sore throat Say YES to your health! General Precautions- If you have liver or kidney disease, consult your healthcare provider before using this supplement. Always give your health care provider a list of all the medicines, herbs, non-prescription drugs, or dietary supplements you use. How to Store? Store in a dark cool place away from heat and moisture. Keep away from children and pets. Throw away unused capsules after the expiration date. MARKET RESEARCH Questionnaire:- SAMPLE SIZE-20AVG AGE-(20-25) How many cigarettes do you smoke per day? 1-2 B) 3-4 C) 5-6 D) 1PAC+ ABCD32510 2) Have you ever thought of quitting smoking? A) Yes B) No YESNO146 3) After quitting, did you ever start off again? A) Yes B) No YESNO173 4) Which factor influences the most to smoke? A) Addictive B) Stress C) Status D) Pleasure ADDICTIVESTRESSSTATUSPLEASURE10622 5) Would you be willing to quit smoking with a prescribed smoking method? A) Yes B) No YESNO155 STP 2.1 Segmentation A. Geographic and Demographic factors:- Of the estimated 1.1 billion smokers worldwide, about 182 million (16.6%) are in India and by 2020 it is predicted that tobacco will account for 13 per cent of all deaths. The National Family Health Survey (NFHS) is a large scale multi-round survey conducted in a representative sample of households throughout India. According to NFHS-3 conducted in 2005-06, which collected data on tobacco use directly by asking respondents to report on their own tobacco use, the percentage of women and men aged 15-49 yr who smoked cigarettes or bidis, in India was 1.4 and 32.7 per cent respectively. Bidis are thin, often flavored and are made of tobacco wrapped in a tendu (or temburini; Diospyros melonoxylon) leaf. Bidis have higher concentrations of nicotine, tar, and carbon monoxide than conventional cigarettes. Prevalence of cigarette/bidi smoking in different States was variable with a low of 14 per cent of men in Goa to a high of 74 per cent in Mizoram. Four in 10 male smokers reported that they smoked 10 or more cigarettes/bidis in the previous 24 h. Two per cent of rural women smoke cigarettes or bidis, while less than 1 per cent of urban women smoke. The lower prevalence of smoking rates in women in India compared to men is presumed to be due to social and cultural factors. A multicentric study in four districts (Bangalore, Chandigarh, Delhi and Kanpur) showed that the prevalence of smoking was 15.6 per cent (male 28.5%, female 2.1%), that significant respiratory morbidity was associated with smoking and that quit rates were low (10%) . In a study of smoking habits among medical students, 46 per cent of the medical students smoked (all were male and no female smoked). In recruits enrolled for military training (in the age group 17 to 23 yr), 43 per cent were smokers (15). In the Global Youth Tobacco Survey (GYTS) reported from the northern region of India , among school going children aged 13 to 15 yr, the prevalence of ever used tobacco was 2.9 to 8.5 per cent in boys and 1.5 to 9.8 per cent in girls although the majority of them reported desire to quit. In the GYTS conducted in Tamil Nadu, 10 per cent of the students had ever used tobacco and a significantly higher percentages of current tobacco users (one in three students) compared to never tobacco users thought smoking or chewing tobacco made a boy or girl more attractive. These rates of tobacco use in the school going age group are a cause for alarm. In most studies from India, prevalence of smoking in the female population was generally very low. However, in a study in Bihar, smoking prevalence in females was reported to be 23.4 per cent. As of 2000, smoking is practiced by 1.22 billion people. Assuming no change in prevalence it is predicted that 1.45 billion people will smoke in 2010 and 1.5 to 1.9 billion in 2025. Assuming that prevalence will decrease at 1% a year and that there will be a modest increase of income of 2%, it is predicted the number of smokers will stand at 1.3 billion in 2010 and 2025. Smoking is generally five times higher among men than women; however the gender gap declines with younger age. In developed countries smoking rates for men have peaked and have begun to decline, however for women they continue to climb. The World Health Organization (WHO) states that quot;
Much of the disease burden and premature mortality attributable to tobacco use disproportionately affect the poorquot;
. Of the 1.22 billion smokers, 1 billion of them live in developing or transitional economies. Rates of smoking have leveled off or declined in the developed world. B. Benefit-Value based segmentation:- VALUE=BENEFIT/PRICE Example:- If one cigarette costs an average of Rs.5/-, a box of 10 cigarettes would cost 50/-. Therefore, if a smoker smokes a packet of cigarettes in a day, the per month cost for him would be 1500/- and this would go on until he quits smoking. If he purchases our product, he will be able to save the life long cost by just spending approximately 3000/- once. Hence, Value = Quit smoking / R.s 3000 C. Behavioral segmentation:- ,[object Object]

Type of users (e.g. after meals, in special occasions)2.2 Targeting:- ,[object Object]

Target only youth who are recently addicted to smoking, the product works on them more effectively.2.3 Positioning:- ,[object Object]

India being a traditional country believes in natural things, we can use the product tag as the weapon for targeting people.

Pfizer introduced an anti smoking drug called Champix in India. . It is a prescription drug that will be promoted only through doctors who will be informed of its risks carried in its labeling. Smoking is expected to cause 930,000 adult deaths in 2010 in India and given the growth in population, there will be a million smoking-associated deaths every year thereafter. At Rs 9,500 for the three-month treatment, it doesn’t come cheap. Two studies have shown that 44% of smokers who went through the prescribed 12-week treatment quit smoking. However, US regulatory issued warnings on the drug due to the many side effects associated with it such as mood fluctuations, abnormal behavior, heart attacks, loss of memory.

Homeopathic treatment is also available in India. However, it contains oils like Ylang ylang, rosemary, peppermint and Eucalyptus which need to be mixed with alcohol and diluted amounts of nicotine.

Yoga helps people in exercising control over mind and body. Because of this, people they are able to overcome their stress and hence they are not addicted to smoking.

Therapeutic and counseling centers

Healthy cigarettes(Electronic)

Candy cigarettes, which are not addictive.

There are few buyers, so buyers are powerful. The buyer’s can at times reject the product because of its pricing. This product is not standardized, so buyer’s can easily switch to another product.

The bargaining power of suppliers is quite low.

This product actually does not need any kind of external suppliers. We can have our own nurseries and grow the herbs required for making the product.

The threat of new entrants is very low.

Smok OX ( New Product )

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Smok OX ( New Product )