In today’s era, if a business wants to succeed, it needs to digitally transform itself. And although digital transformation can lead to several benefits, the many myths surrounding digital transformation often restrict organizations from embarking on the journey towards sustained innovation. Go through this presentation to debunk common myths around digital transformation.

1. © 2021 Synoptek
Digital Transformation Myths:
Debunking 3 Common
Confusions
© 2021 Synoptek

2. 2
Myth #1: You should digitally transform every aspect of
your business at once and as quickly as possible to
stay ahead of the curve.
• Reality: The ideal approach to digital transformation
depends on your current IT maturity level and requires a
clearly defined plan.
• Taking grandiose leaps from using few digital tools to
becoming a fully digital enterprise with no real direction can
leave you worse off than when you started.
• Investing in and implementing technology that might not
even meet your core business needs is not only a waste of
time, resources, and money; it also impacts employee (and
customer) experiences as well as business reputation.
Myth #2: Relying on your in-house IT team for digital
transformation can help achieve the required level of
quality and cost-effectiveness.
Myth #3: Digital transformation is purely about adding
more technology into your business.
• Reality: Although the latest technology tools and trends are
critical components of any transformation strategy, the key
to successful digital transformation is to put your strategy
ahead of technology.
• After all, without a holistic perspective, your transformative
efforts will likely fall short.
• Successful transformation requires you to think beyond IT
investments: you need to challenge and encourage different
organizational or cultural norms.
• Since such changes rarely happen at the grassroots level,
the transformation must be visualized and conceived by the
senior-most stakeholders in the organization.
• Reality: Digital transformation is an IT and business concept
that requires specialized skills and expertise to drive
adoption across the length and breadth of your organization.
• Relying on your in-house IT team’s skills can be risky as
they rarely have the bandwidth for transformational tasks.
• Since IT has a lot of moving parts, you need to have a
qualified and expert Managed Services team in place who
can not only build your transformation vision but also help
you implement it in a time- and cost-effective manner.

3. Summary
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• In a COVID era where businesses constantly must evolve to adjust to the
new normal, charting a digital roadmap and taking advantage of
technological advances and digital intelligence is inevitable to drive the
business forward.
• However, despite digital transformation’s ability is to enhance an
organization’s performance, agility, and responsiveness, many
organizations refrain from enabling transformation. This is mainly because
of the different digital transformation myths floating around.
• To continuously advance and secure an environment with digital
transformation, common myths need to be debunked.

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