Surviving Social Media Crisis Workshop

For in-house trainings, all programs can be customized to suit your
SURVIVING A SOCIAL MEDIA CRISIS needs. Call us at 03 7726 9377 for more information

First 10 participants to register will receive a free #Fail-The 50 Greatest Social
Media Screw-Ups ebook!

Venue: Intelectasia Training Centre Damansara Perdana
Time: 9am-5pm
Workshop Fee: RM 1200 (HRDF Claimable) -Registration closes on 25 March 2013
OVERVIEW

LISTEN! LISTEN! LISTEN! It is not an advertisement but it is a social media crisis which has tarnished an
NGO’s reputation.
Now THINK! THINK! THINK! What would you do if a similar scenario occurs in your organization? What
would be your first response when there are (a lot of) negative comments on your company’s Face-
book page? Or a brand-damaging video that has gone viral?
Do you have a crisis communication plan which includes a social media response? How should you re-
spond to a social media crisis? And how can you turn this into a PR opportunity?
If you want to know the answers to these questions, we would like to invite you and your crisis man-
agement team to attend our ‘Surviving a Social Media Crisis’ on 28 March 2013.

YOU WILL LEARN

 The ME+4P Social Media Crisis Strategy (Monitor, Evaluate, Policy, People, Plan, Practice)
 5 Crucial Social Media Actions
 When NOT to Respond!
 5 Ways to Turn Your Social Media Crisis into a PR Opportunity!
 10 Tools to Monitor Your Brand
What others have said about us:
“Wow! Learned much more than I expected. Manminder shared
real time crises and real results!

intelectasia™ Consultancy (SA 0110521-M)
T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelectasia.com
D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan

www.intelectasia.com
5 REASONS WHY WE ARE THE EXPERTS

1. Our trainers are journalists, editors and What others have said about us:
experienced PR consultants. They are exactly "I would definitely recommend this workshop to
the people whom you should learn media rela- other PR professionals"
tions from! Why learn from others when you can
"Overall, the media relations workshop was worth
get juiciest tips from the horses’ mouth!
it. Even though we are exposed to these issues
but today we are going home in proper manner
where we can implement it in the right way!

2. We are the biggest Public Relations train-
ing company in Malaysia with the highest num-
ber of PR training programs and trainers

3. Our training methodology is highly inter-
active, effective and results oriented. It is
backed by case studies from Public Relations
Society of America (PRSA) and research done
by our team. We tell you the latest trends and
developments in public relations practices in
Malaysia.

4. With a full fledged PR agency under
our belt, our strategies, tools and tips have de-
livered millions of ringgit of PR and advertising
value to our clients. So now, we are sharing this
know-how with you!

5. Hundreds of local and international PR
practitioners have gained valuable insights
from our trainings. Should we say more?


SURVIVING A SOCIAL MEDIA CRISIS needs. Call us at 03 7726 9377 for more information

THE TRAINER

Manminder Kaur Dhillon (MIPR) provides PR consultancy and
training to a wide range of companies, from multinationals to bil-
lion ringgit conglomerates such as Sime Darby Healthcare Group,
Tesco Stores Malaysia, Selangor State Development Corpora-
tion, Gleneagles Kuala Lumpur, Pantai Hospitals, AMP Radio Net-
works, Asian Finance Institute, IJM Corporation, Shell Sarawak and
many more. Manminder combines her stint with Astro Awani as a
broadcast journalist and experience as a PR consultant to pro-
vide innovative public relations counsel and trainings to organiza-
tions across Asia. She is the founder of two specialty firms – IA PR
and Intelectasia Training. Manminder holds a Masters in Corporate
Communication and is a certified HRDF trainer.


REGISTER NOW! (Surviving Social Media Crisis) needs. Call us at 03 7726 9377 for more information

To make your registration process a breeze, you can
choose any of the following methods:

A. ONLINE REGISTRATION

Simply log on to www.intelectasia.com and choose any
of the workshops that you would like to attend. Fill in
your details and our training team will be in touch with
you within three (3) working days.

Alternatively:

B. HARDCOPY REGISTRATION

Fill in your details below, and fax it to us at
+603 7726 9477

ORGANIZATION
___________________________________________

ADDRESS
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___________________________________________

CONTACT PERSON
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DESIGNATION
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PHONE
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FAX
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E mail
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PARTICIPANT(S)
Name : _____________________________
Designation/
Email : _____________________________

Name : _____________________________
Designation/
Email : _____________________________

Please use a separate sheet if the space provided is insufficient

Please make all cheques payable to INTELECTASIA
CONSULTANCY

and many more!


Surviving Social Media Crisis Workshop

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Surviving Social Media Crisis Workshop