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INCREASE
PROFITS
USING

Social
Media
Traditional Word Of Mouth
Traditional Media-
communication model was Monologue..
So..What is




Socia
  Media
l
“Social Media Enables Others to Advocate for Your
          Business Through Compelling Content”




Image credit: Ian Sane
Channels
Which Channel is right for my
business?
Target Audience
All Business’s want to:
Selected Corporate Clients:
Selected Spa Clients:
Search Engine Marketing with

The Process..

1. Understand Business Goals
2. Sales Process
3. Website structure, navigation and Content
4. Keyword Analysis
5. Competition Analysis
6. Adwords Campaign Structuring
7. Monitoring and Reporting
Search Engine Marketing with




                           Paid Ads


                           Organic
                           Search
                           Results
Search Engine Marketing with




                               Capture Form
Search Engine Marketing with


                      Since last 19 months!!

                      1600+ Qualified Leads
                      every month

                      1.80 dhs per lead

                      2,105 dhs spent p.m.

                      Spa gets WEEKLY
                      10+ qualified calls
                      30+ Email Signups
Referrals I seek for
Search Engine Marketing

Owners or Marketing Managers of



1. Clinics and Hospitals
2. Cosmetic Products Manufacturing or
   Distribution Companies
3. Real Estate Companies
Social Media Marketing with


The Process..

1. Understand Business Goals
2. Buying Process
3. Goal of the Campaign
4. Content Strategy
5. Engagement Strategy
6. Conversions
7. Monitoring and Reporting
Social Media Marketing with
Company Page       Personal Profile News Feed View
Social Media Marketing with


                         6187 fans in 38 Days

                         5000+ talking about

                         200+ People participated
                         in the contest

                         Winning entry has 1000+
                         shares!

                         200+ Vouchers distributed

                         2500+ fans increased in 4
                         days
YOUR FAVOURITE WORD! R.O.I
Referrals I seek for
Social Media Marketing

Owners or Marketing Managers of

  1. Restaurants
  2. Clinics and Hospitals
  3. FMCG Brands
Thank you.

INCREASE
PROFITS
USING

Social
Media

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Social Media by Salony Creations

Notas do Editor

  1. How many of you wish to double your sales every year?What is the secret ?
  2. How many of you wish to double your sales every year?What is the secret ?
  3. How many of you here have a blackberry…What made you choose blackberry vs a Iphone or a nokia?Why do u use In your friend circle how many have each brand. What – influcne by our social circle. – cars – restuarants – bags – sunglases – unconcious influence – attracted by influence. PersilTideArial
  4. Ask Question – What do you think social media is ? Audience Perception. Based on answers,…
  5. What should be strategy before we begin social media marketing using the social tools? Is the campaign goal – to increase walkins- to retain customers- spread word of mouth-increase retail sales? Is All achievable…But how? What are the different social tools? and finally how will you measure success of your campaign?
  6. What should be strategy before we begin social media marketing using the social tools? Is the campaign goal – to increase walkins- to retain customers- spread word of mouth-increase retail sales? Is All achievable…But how? What are the different social tools? and finally how will you measure success of your campaign?
  7. Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  8. Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  9. Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  10. Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  11. Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  12. Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  13. for Luxury hotel spas, I would say offcourseFacebook, twitter and Pinterests are the best..For salons I would say blog and Facebook is good enough..to invest in for the moment. Again it is important to note here, that all these channels, are at the end of the day driving traffic to your website.so First things first …you must have a website for your spa. which has a blog, and service menu with appropriate images so they r easily sharable on Pinterest and a site which is search engine friendly. The website should have appropriate call to actions, to get the leads - that is email address and name…also appropriate elements on the home page, that is the Location and numbers of the spa..current offer of the month. and so on. There one more thing I would like to share with you here, and that is - the difference between google ads and Facebook and other social media marketing is the click through google is called potential lead….which means i have a need which is why i am searching on google..which means i am ready to buy now..so conversions of google leads are much faster…vsFacebook and other social channels, the customers comes is much ealier in the buying cycle..which means they need to poked on regular basis to create a desire and then convert them..which is when they come in our sales funnel, and by sending regular email shots we convert them into an actual customer. Now which ever campaign we design …we need to measure the success,..! offcourse the return on investment is something that we all wantg on every dirham we spend on marketing…and there are various levels where you can
  14. Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  15. Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  16. What should be strategy before we begin social media marketing using the social tools? Is the campaign goal – to increase walkins- to retain customers- spread word of mouth-increase retail sales? Is All achievable…But how? What are the different social tools? and finally how will you measure success of your campaign?
  17. How many of you wish to double your sales every year?What is the secret ?