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Workshop Facebook
nameshapers
nameshapers




                        ZW Plus Inspiratiedag:
                       Social Media in de Zorg
1,000,000,000 op 4 october 2012
Dagelijkse gewoonte
                                     2/3 Facebook


              “
nameshapers




                 1 in every 7       gebruikers logt
                 minutes
                 spent online
                 is on
                 Facebook
                                              “
                                        elke dag in



              Gemiddelde sessie 37 minuten
Dagelijkse gewoonte
nameshapers
Dagelijkse gewoonte
nameshapers
Dagelijkse gewoonte
nameshapers
Facebook. En dan?
                       Organisatie             Community
nameshapers




                                                   Wat de
                  Wat jij wil        Dialoog    community wil
                  vertellen
                                                   horen
nameshapers
nameshapers



               Profielpagina
Activiteiten            Fan pages
nameshapers




                Groups
                             Events
Wat kan ik like’en?
nameshapers




              Pagina (fan)
               Prikbord bericht
                 ‘Iets’ op een website
Wat kan ik like’en?
nameshapers
Als je een
              Wat kan ik like’en?           status
                                       update of
nameshapers




                                    commentaar
                                     daarop leuk
                                             vind,
                                       verschijnt
                                      dat in jouw
                                     activiteiten-
                                     overzicht of
                                        Timeline
Wat kan ik like’en?
              Als je op een andere
nameshapers




               website iets “like’t”
                  verschijnt dat als
                    bericht op jouw
                           prikbord
Wat kun je delen?
nameshapers




                                  Inhoudelijke kennis
                                            Promotie
                          Inspelen op Actuele nieuws
Inhoudelijke kennis
nameshapers
nameshapers



              Promotie
Actuele nieuws
nameshapers
bron: Facebook
Tips voor Pages
nameshapers




                    Calls to
                    action
Tips voor Pages
nameshapers




                    Wees
                   duidelijk
                   wat je wil
Tips voor Pages
nameshapers




                       Gebruik
                    andere media:
                     foto & video
Tips voor Pages
nameshapers




                    Gebruik Events
Tips voor Pages
nameshapers




                   Stel een vraag
Tips voor Pages
nameshapers




                    Maak een poll
Tips voor Pages
nameshapers




                    Vul de zin aan:
                    Ik ___ van mijn
                          wijk
Tips voor Pages
nameshapers




                    Speel in op de
                      actualiteit
Tips voor Pages
nameshapers




                    Iets te vieren?
Tips voor Pages
nameshapers




                    Content
                    calendar
Tips voor Pages
nameshapers




                    Moderatie
Beheer & analyse
nameshapers




                                        Wat wil je
                                 eigenlijk weten?
                                  Wat heb je aan
                                  meten=weten?
Vragen?
nameshapers




                  Salmaan Sana             Oliver de Leeuw              Patrick Stastra
                    06 48 08 66 85             06 28 13 77 43             06 24 65 17 30
              salmaan@nameshapers.com    oliver@nameshapers.com   patrick@patrickwerktslimmer.nl
                 twitter: @salmaansana       twitter: @odeleeuw          twitter: @stastra

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ZW plus inspiratiedag 11 oktober 2012