Online Video Marketing

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A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.

Negócios Tecnologia

Goals for Today ,[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Few Process Notes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges Brands Face ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Viral Video? ,[object Object],[object Object],Source: Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

State of Online Video ,[object Object],[object Object],[object Object],[object Object]

Online Video Users & Spending Still small part of media mix… But reach & spending on rapid rise ,[object Object],[object Object]

Landscape YouTube The Google of Online Video Social Networking Sites (MySpace, Facebook) Portals With Video Sites: AOL, Google, Yahoo, MSN 2 nd -Tier Video Sites: Metacafe, Revver, Break, Veoh, Brightcove

Redefining YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]

Convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Leaning Forward vs. Sitting Back”

Getting Millions of Views ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ways to Play ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Deadly Marketing Sins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prevailing Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mentos ,[object Object],[object Object],[object Object]

Video Contests: Benefit & Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secret Contest Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Partnering with “Weblebrities” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Everything You Need to Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Now? Tuesday Morning… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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