The document describes the vertical integration process for manufacturing cow leather shoes. Raw hides are collected from animals and processed. The R&D and design teams develop a new idea. The raw leather is manufactured according to the design and then sent to production to create the desired output. Finally, the products are distributed through different channels.

18. COW LEATHER SHOE
VERTICAL
INTEGRATION

19. RAW
HIDES DESIGN
MANUFAC
TURING
PRODUCTION DISTRIBUTION
THE RAW HIDE IS
COLLECTED FROM
THE ANIMALS
AND THEN SENT
FOR PROCESSING
THE R & D TEAM
IN ASSOCIATION
WITH THE DESIGN
TEAM COME UP
WITH AN IDEA
ONCE THE DESIGN IS
DETERMINED THE
RAW LEATHER IS
SENT FOR
MANUFACTURING
AFTER THE RAW LEATHER IS
MANUFACTURED IT IS SENT TO
THE PRODUCTION ZONE WHERE
THE DESIRED OUTPUT IS MADE
ONCE MADE, THE
PRODUCTS ARE UP FOR
DISTRIBUTION THROUGH
DIFFERENT CHANNELS

21. Jul,14 Aug,14 Sep,14 Oct,14 Nov,14
Dec,14
Jan,15
Feb,15
Mar,15
Apr,15
May,15
Jun,15 Jul,15 Aug,15
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
1.00
-0.50
-0.40
-0.30
-0.20
-0.10
GROWTH RATE OF THE INDUSTRY