2. M-
COMMERCE
• M-commerce, refers to the online transactions that
uses devices like smartphones, laptops or tablets.
• With m-commerce, consumers are able to pay their
bills, buy and sell goods and services, conduct
commercial transactions, and even book
flights/train tickets with their mobile device, giving
them the opportunity to perform functions that
used to require lot more efforts.
• An evolution in e-commerce that helps in the
creation of small companies, and their growth
• many industries, sectors of activity or areas in m-
commerce and its growing, it has been a
regenerator for many other industries.
•
3. TYPES OF INDUSTRIES IN M-COMMERCE
Mobile money
transfers.
Electronic ticketing
and boarding
passes.
Digital content
purchases and
delivery.
Mobile banking.
Contactless
payments and in-
app payments.
Location-based
services.
Mobile marketing,
coupons and loyalty
cards.
6. THE BENEFITS
• The development of m-commerce has helped with
democratizing the use of mobile devices for commercial
purposes
• the process of creating apps and platforms that are mobile
friendly used to be an option for large companies in many
industries (amazon, Zara, Walmart...)
• M-commerce gave more conveniance, comfort, and
accesibility when it comes to shopping online
• Through the development of mobile commerce, the buying
process is now easier than it was in 2010, with the
emergence of a multitude of payments methods, it has
helped the industry optimize the process thus making it
more fluid.
7. THE DEVELOPMENT
m-commerce is a promising industry with a large user base getting larger and larger. In 2021 the industry account
6% of ALL of US retail sales, by 2025 it is expected to reach 10%, a 7% growth since 2018.
What makes it strong is the large number of mobile devices users and social media users
With this process of enhancement of the commerce techniques, m-commerce is bringing the retail industry to
another level through latest innovations in terms of payments methods, accessibility to products, and convenience.
8. CURRENT SITUATION
ABOUT THE USE OF
MOBILE IN E-
COMMERCE
A daily part of our life
The growth of mobile commerce
The availability of mobile users
The convience
9. PROS AND CONS:
Creates a global
customer base
Allows more access
to user data
Saves a lot of time
and money
Technology access
varies across regions
Involves security
risks
Lacks personal touch
10. CHINA IN THE
M-COMMERCE
INDUSTRY
• Largest e-commerce market
• More than 710 million digital
buyers in 2020
• Contribution to the
ecommerce world (50%)
• Alibaba as the best e-
commerce platform
• Wechat, taobao
