This presentation was given at Innovation Stories, Innovation Social's annual premium event, on July 6th 2015 in London. Hamish Nicklin, MD of AOL UK, presented the AOL story and gave the inside scoop on why the oldest start-up in the world is innovating once again.

1. AOL: THE WORLD’S
OLDEST STARTUP

2. 1985:
IN THE
BEGINNING

3. Q-LINK:
ELECTRONIC MAIL
ONLINE CHAT
FILE SHARING
ONLINE NEWS
INSTANT MESSAGING
ONLINE GAMES

4. 1991: AMERICA
ONLINE IS BORN

5. WE PUT THE
WORLD ONLINE

6. 50%

8. AT THE HEART
OF POPULAR
CULTURE

9. THEN THIS
HAPPENED

10. “A PIVOTAL
MOMENT IN THE
UNFOLDING OF
THE INTERNET
AGE”

11. THEN THIS
HAPPENED

12. THEN THIS
HAPPENED

13. BUBBLES BURST

14. WEB 2-POINT-
HUH?

15. INNOVATION IS A
CULTURE

16. 2009: BACK TO
THE FUTURE

17. CULTURE
AND CODE

18. CULTURE
AND CODE

19. INNOVATION + VISION
ULTURE
CODE
2010
2013
2014
2014
2014
2010
2010
2011
2012
2014
2 EMMY
NOMINATIONS
2012
2013
2013
LAUNCH
ON PBS
2013
COMES TO EUROPE
2014
CREATIVEEFFECTIVENESS
GRANDPRIX
2014
2015
2015
2015
2015
2015
Verizon
Purchases
AOL for $4.4B
2015
FIRST UK ORIGINAL
AGORA

20. INNOVATING THE
NEWS

21. INNOVATING
VIDEO

22. INNOVATING
TECHNOLOGY

23. AT THE HEART OF
POPULAR CULTURE
(AGAIN)

25. SO WHERE NEXT?
ULTURE
CODE
2010
2013
2014
2014
2014
2010
2010
2011
2012
2014
2 EMMY
NOMINATIONS
2012
2013
2013
LAUNCH
ON PBS
2013
COMES TO EUROPE
2014
CREATIVEEFFECTIVENESS
GRANDPRIX
2014
2015
2015
2015
2015
2015
Verizon
Purchases
AOL for $4.4B
2015
FIRST UK ORIGINAL
AGORA ?

26. 1. INNOVATION CAN COME FROM ANYWHERE
2. KEEP ITERATING; NOTHING’S EVER FINISHED
3. YOU DON’T HAVE TO BE FIRST… JUST BETTER
4. “VISION WITHOUT EXECUTION IS HALLUCINATION”
5. IT’S A CULTURE, NOT A PROCESS
6. LIFE, ESPECIALLY AT AOL, IS A ROLLERCOASTER…

27. THANK YOU