This is my Speaker Media Kit, which contains all the useful information you might require if you're looking for a Speaker / Trainer / Coah for your next event. I speak on topics related to Marketing, Branding, Business Models, Sales, Innovation and Entrepreneurship.

1. IgnacioVillaseñor+
ENTREPRENEUR + INNOVATOR + SPEAKER + CONSULTANT+
Speaker Media Kit, 2015
PROFESSIONAL SPEAKER
Delivering agile content
for your audience
T o l e a r n m o r e , v i s i t w w w . t e n t a k l o . wi x . c o m / i n n o v a t i o n

2. ¡Hola! I’m Ignacio.
Thanks for considering me as a speaker for your
event.
I’ve put together this speaker kit so you can get to
know me better.

3. MY MISSION:
Helping individuals and companies apply creativity and
innovation in their daily lives and business operations to
deliver and capture greater value.
MY PURPOSE:
Seek knowledge constantly and push the boundaries of
imagination in search of better solutions and improved
quality of life.

4. INTERNATIONAL WORK
…AND LOOKING FORWARD TO ADD
MORE PINS TO THE MAP!

5. I bring 7 years of experience across different
industries combining rigorous analytical
thinking with creative methodologies, which
results in fresh and innovative perspectives
to shake things up and challenge the status
quo.
My hybrid formation (engineering + business)
means not just plans, but successful
implementations. I work across corporate
levels and use change management
strategies to inject the required energy and
open-mindedness to achieve Business
Transformation.
FOOD RETAIL
BANKING
MINING
PAINT & COATINGS
PHARMACEUTICALS
OIL & GAS
AGROBUSINESS
FMCGs
INDUSTRY EXPERIENCE

6. CLIENTS I’VE WORKED WITH

7. SPEAKING EXPERIENCE
My talks focus around three main areas, those in which I have the most
experience and am constantly updating my skills and developing new knowledge
in order to provide relevant content that is of value to my audiences.
CONFERENCES // WORKSHIOPS // PANELS
Innovation &
Entrepreneurship
Sales &
Business Models
Branding &
Marketing

8. PERSONAL BUSINESS MODEL: STRATEGIES TO MONETIZE YOUR PERSONAL BRAND
One of my original talks, continuously being updated. This talk promotes the idea of seeing yourself as the owner and CEO of your own company, ME INC.
We cover the 3 key ideas: Blue Ocean Strategy (creating new uncontested markets and making competition irrelevant), how to use your unique personal
traits to stand out from the crowd, and potentiating your personal brand into passive income streams for financial independence. Case Study: chef Ferran
Adria and el Bulli restaurant.
BRANDING 2.0: ENGAGING EMOTIONS AND SENSES TO BUILD AN UNFORGETTABLE BRAND
How does your brand smell like? If it were a person, what would she be like? How to use Archetypes, a psychology concept, and your five senses to
strengthen your brand and create stronger customer emotional attachment and brand loyalty.
CLUSTERS: A CO-BRANDING TOOL TO PROMOTE ECONOMIC DEVELOPMENT
Is there a recipe to create the next Silicon Valley? Governments and private industry are increasingly incorporating cluster policy and new ideas such as Open
Innovation into their management systems to attract the world’s best talent, increase quality of life and incentivize the emergence of ecosystems of innovation.
SALES MASTERY: SUCCESS STORIES FROM TOP SALES PROFESSIONALS
What separates the top 5% of salespeople making millions every year from the rest? This talk covers some of the techniques, strategies and philosophies
behind the success of some of the best-known masters of sales sure to inspire you and make a difference in your life. Regardless if you’re working directly in
sales or not, all of us are selling something all the time. Becoming more persuasive and getting your message across will help you move up in your career
and personal life.
SECRETS FROM THE FASHION & LUXURY INDUSTRIES TO MAKE YOUR BUSINESS SHINE
The fashion and luxury industries are a completely different breed of animal, with their own business models, marketing and sales strategies. How are they
able to push new product lines consistently throughout the year? How do they manage to differentiate themselves from the competition? How do they
convince customers to pay premium prices for their products?
SUMMARY OF TALKS

9. Improvisation and Humorous
Speech Competition
– Barcelona, 2013
Graduation Ceremony for
Masters Programmes
– Barcelona, 2013
Marketing &
Business Symposium
– Monclova, 2015
EIT Alumni Business
Idea Pitch Session
– Budapest, 2013
RECENT SPEAKING EVENTS
CORPORATE EVENTS // BUSINESS SCHOOL GRADUATIONS // SYMPOSIUMS // COMPETITIONS

10. MY SPEAKING FORMULA

11. INSPIRE WITH
STORIES
CAPTIVATE WITH
CUSTOMIZED CONTENT
TEACH WITH
EXAMPLES
ENTERTAIN WITH
HUMOUR
ENGAGE WITH
QUESTIONS
The formula is not a secret.
The magic is in the chemistry!

12. A SORT OF LATIN GENGHIS KHAN
In a today’s world, you need a global vision and adaptability. I was born and
raised in Mexico until I left my home when I was 16 and spent 12 years
working, studying but above all, living abroad in places like Montreal, Paris,
Barcelona, Tel Aviv, Helsinki, San Juan and Santo Domingo. I learned a
great many deal of things from different cultures and made them my own.
That includes dancing salsa and bachata. Let’s spice things up.
WHY YOU SHOULD PICK ME
All good speakers are experts in their fields, customize their talks, interact with the audience and help
promote the event (or at least they should). Ultimately, it’s their personalities and values that make them
stand out, and here’s why you’ll want to hangout with me before and after the conference:
THE TALENTED MR. VILLASEÑOR
Throughout my travels, I’ve worked as a cowboy, coal miner, pharmaceutical
salesmen, painter, high school teacher, supermarket merchandiser and
government policy advisor, just to name a few. My greatest learnings from
these experiences were been open-mindedness to new ideas and greater
empathy towards other people.
I’M A GREAT LISTENER
This is probably a weird thing to say for a speaker, but it’s true for me. I like
to listen before I speak and when I do speak, it’s because I have something
important to say. I even listen while I’m talking, reading people’s mood and
adapting accordingly. You can expect pragmatism and straight shooting
from me. Life is too short for monologues. Lets go out and do things.

13. DON’T JUST TAKE MY WORD FOR IT
Ignacio has great knowledge about innovation strategies and methodologies applied to business. We
were very satisfied with his work for KIC InnoEnergy on innovation strategies applied to the coal thermal
electric sector in Spain.
- Mikel Lasa, Managing Director at KIC InnoEnergy Iberia
Sharp, efficient, witty. Ignacio brings the rare combination of highly creative and at the same time
structured mind to every project he deals with. He is straightforward, pragmatic and 100% reliable.
- David Blum, Business Development Manager at Splio
Ignacio demonstrated great ability to convey complex and novel ideas in a comprehensive manner.
- Ivanka Visnjic, Business Models Project Lead at Cambridge Service Alliance and Professor at ESADE
Ignacio is highly creative in the implementation of solutions adequate for the client needs and the project.
- Rafael Ortíz Monsivais, Caribbean Operations Director at the London Consulting Group
Ignacio is an innovator, constantly seeking for creative and challenging solutions and generally thinking
outside the box. He is a fun person and has a sense of humour that creates a work environment of trust
and high productivity
- Fernando de la Vega, Manager at Shell, Dominican Republic
I recommend Ignacio Villaseñor’s conference, since I met him as a speaker at the MarkT Marketing and
Business Symposium, which took place in Monclova, México. I enjoyed his talk about “Personal
Business Model”, given that he touched upon the subject of Personal Branding from an unconventional
angle, he projects his passion on the subject and knowledge about it.
- Miguel Moya, Speaker, Social Media Strategist and Brand Consultant
WHAT PEOPLE SAY ABOUT ME

14. My standard speaking fee is
$2,200 USD
+ travel expenses and hotel accommodation
INVESTMENT
However, I’m open to other arrangements
depending on the ‘ask’, location, and time
requirements. Get in touch and lets discus
s your event needs.
Perhaps you can make me an offer I can’t
refuse!

15. Q: DO YOU CUSTOMIZE EACH TALK?
A: Most of the content in my talks contain consistent material that has been well-received by the
audiences. However, no two talks are alike. Each talk is customized to meet the specific needs of the
audience and event organizers.
Q: HOW LONG ARE YOUR TALKS?
A: The typical duration ranges between 20 to 60 minutes, including some time for Q&A at the end.
However, I can accommodate shorter TED-style talks of about 10 minutes that are punchy, concise, and
powerful. I also have experience participating in interactive workshops as a moderator, facilitating the
discussion between the participants
Q: HOW LONG DO YOU STICK AROUND?
A: I like to be present both before and after the talk, so as to interact with the audience and fellow
speakers. This enriches the experience for everybody and lets you build stronger connections with the
people you meet. You never know what might come out of a conversation while having coffee.
Q: HOW MANY TALKS DO YOU GIVE EACH YEAR?
A: I am involved in a few ventures, work independently doing consulting for clients, teach marketing and
am constantly taking courses to stay up-to-date with the latest industry and business trends. Therefore, I
typically limit myself to 20 -25 events per year. This way I can focus on only those in which I am most
passionate about and will be able to deliver the greatest value to the audience. So, I recommend
contacting me at least one month in anticipation.
Q: WHAT’S YOUR DELIVERY STYLE?
A: I’m not your typical speaker. I like my presentations to be highly visual (you will likely never see more
than a few lines of text on my slides). I abhor presentations stuffed with bullet point lists. Instead, I follow a
Storytelling approach to engage the audience in a journey and capture their attention from beginning to
end. I strive to strike a balance between being educational, inspirational, actionable and humorous.
FAQs

16. Q: HOW FAR WILL YOU TRAVEL?
A: I’m located near Monterrey, Mexico, but I love travelling, so I will pretty much go anywhere in the world
provided my travel and accommodation expenses are taken care of by the event organizers (business
class for international flights, economy within Mexico and the US).
Q: ARE YOU RIGHT FOR MY AUDIENCE?
A: If you’re reading this, odds are it’s because you were referred to me, saw me speak before or
discovered me through social media. The fact that you’re thinking of inquiring about my speaking services
suggests you believe I will be a good fit with a good message for your audience. Rest assured that I will
diligently study your company, the event’s goal and core audience in order to better understand what’s
required and customize my talk to ensure everyone walks away feeling inspired and smarter than when
they first walked in.
Q: WHAT’S YOUR PERSONAL AGENDA?
A: My main focus is to deliver an inspiring talk and leave the audience with new knowledge and ready for
action. I consider it a success if you succeed and the audience is satisfied. My benefit will come in the form
of referrals.
Q: WILL YOU HELP PROMOTING THE EVENT?
A: Of course! One of the advantages of booking me as your speaker is that I have a vast network
spreading across Latin America, North America and Europe. I have 4 strong “nodes” in my network:
Montreal, Barcelona, Monterrey and Mexico City. My connections range from Top Business Schools
graduates, to Engineering Professionals in the Oil & Gas, Construction and Chemicals industries, to
Management Consultants working with Fortune 500 companies. You can be sure I will spread the message
through my social networks.
MORE FAQs

17. Still want more information? Drop me a line or give me a ring!
IgnacioVillaseñor
ENTREPRENEUR + INNOVATOR + SPEAKER + CONSULTANT
@don_ignatius /in/ignaciovs
ignacio.ivs@gmail.com
T o l e a r n m o r e , v i s i t w w w . t e n t a k l o . w i x . c o m / i n n o v a t i o n
BOOK IGNACIO FOR YOUR NEXT EVENT