2. WHO
AM
I?
Ni0n
Ramrakhyani
Product
Guy,
Startup
junkie
for
10
years,
Runner,
Lean/
Agile
Evangelist
3. WHAT
AM
IT
GONNA
TALK
ABOUT?
1.
Idea-‐to-‐scale
-‐
A
Quickie!
2.
What
makes
a
good
Metric?
3.
Types
of
Metrics
4.
Lean
Analy0cs
Framework
5.
OMTM
-‐
One
Metric
That
MaUers
6.
Lean
Analy0cs
Cycle
7.
Summary/
Recap
8.
Q
&
A
4. It
all
starts
with
an
idea!!
cc:
Wi2_Photography
-‐
h=ps://www.flickr.com/photos/41027404@N07
5.
6. But..
Ideas
are
dime
a
dozen
cc:
Robert
S.
Donovan
-‐
h=ps://www.flickr.com/photos/10687935@N04
7. How
do
you
know
your
idea
is
good?
cc:
Marco
Arment
-‐
h=ps://www.flickr.com/photos/7171548@N04
12. Analy0cs
is
the
measurement
of
movement
towards
your
business
goals
cc:
eVo
photo
-‐
h=ps://www.flickr.com/photos/60414609@N00
13. In
a
startup,
the
purpose
of
analy0cs
is
to
iterate
to
product/market
fit
before
the
money
runs
out.
In
a
big
company,
analy0cs
replaces
opinions
with
facts.
36. So
what
metrics
should
you
track?
It
depends…
on
your
startup
lifecycle
stage
and
business
model
archetype
37.
38.
39. LEAN
ANALYTICS
CYCLE
cc:
Leo
Reynolds
-‐
h=ps://www.flickr.com/photos/49968232@N00
40.
41.
42. Why
just
one?
• Answers
the
most
important
ques0on
• Forces
your
to
draw
a
line
in
sand
• Focuses
the
en0re
company
• Ins0ls
the
culture
of
experimenta0on
43. Draw
a
Line
in
Sand
Iterate,
Learn
&
Improve
cc:
Massimo
Valiani
-‐
h=ps://www.flickr.com/photos/30488702@N03