1.  By: Melanie Zuccarini
By: Melanie
Zuccarini

2. ◦ Macbook air 2010 advertisement
◦ http://www.youtube.com/watch?v=hZFZRCxgRGQ

3.  All-Flash Storage
 Multi-Touch Trackpad
 Long-Lasting Battery
 Display and Camera
 Display and Camera
 Portable Performance
 Connectivity

4.  Bigger hard drive
 Expandable memory
 More then one USB port
 Wireless Broadband
 Better Processor
 Replaceable Battery
 Better Transfer Program
 Less problems with display

5.  Consumers are having trouble fitting their iTunes
library, digital videos and so on onto 80GB
 In the future are looking for slightly thicker form with a
bigger drive.

6.  Would like the ability to add extra RAM
 This will allow them to cater to Macs upgrades-
virtualization, and memory hungry apps

7.  Not only is the MacBook Air expansion limited on the
inside, it can't connect to many things at once on the
outside
 Consumers have to carry a USB hub with you, which
defeats the purpose of having an ultraportable notebook
to begin with

8.  Wireless broadband is very useful for a number of
things
 Without it, consumer has to carry around extra
equipment to get it

9.  Apple claims that Mac had the “latest” processor,
however they are using a slow version of core 2 duo
 Just because it’s the ‘latest’ doesn’t mean it’s the best

10.  you have to send the entire notebook back to Apple for
replacement of the battery.
 Having an occasional spare battery would be something
apple should consider

11.  Transferring files from an older Mac computer has
been difficult for consumers
 Migration Assistant program is giving consumers
trouble with the full transfer of files from one computer
to another
 In the future consumers would like to find an easier
way to transfer data without having to spend extra
money on an adaptor, etc.

12.  Kernel errors occur when trying to come out of sleep mode
 Screen freezes, shakes, stays frozen for awhile
 The defect creates horizontal and vertical lines through the
screen-changing colors and bizarre blank gray screens that
render the device unusable.
 In the future consumer would like less conflict with the
display.
 http://www.engadget.com/2010/11/03/2010-
macbook-air-owners-reporting-logic-board-and-
display-issues/

13.  "MacBook Air: Top 10 Things Wrong with It." APC - Australian Tech News, How
to and Computer Help. Web. 08 Nov. 2010.
<http://apcmag.com/macbook_air_top_10_things_wrong_with_it.htm>.