The document discusses Albtelecom & Eagle Mobile's plans to bring cloud computing to Albania. It outlines several projects the companies are undertaking, including building out fiber optic backbone infrastructure, implementing IPTV, converging billing systems, deploying mobile payments, and using GIS for asset management. The cloud is positioned as a way to boost Albania's economy by reducing costs for IT resources and enabling sectors like tourism and foreign trade without requiring large capital investments. The projects aim to transform Albania's telecom network into an all-IP infrastructure and make IT services accessible as utilities.

1. A NEW ERA
IN ALBANIA
EPOKE E RE NE SHQIPERI
Mehmet Zirek
Program Manager
Strategy Group,
Albtelecom & Eagle Mobile
“Cloud” in Albanian Language is the same word as “New”
Therefore the titles “A New Era in Albania” and “Era of Cloud in Albania” translate into the same sentence

2. ERA OF CLOUD
IN ALBANIA
EPOKE E REsë NE SHQIPERI
Mehmet Zirek
Program Manager
Strategy Group,
Albtelecom & Eagle Mobile
Well almost the same...

3. KOSOVO
Albanian Telecom Market
Telecom Players
 Fixed Operator # 1
 Alternative Operators # 68
 ISP # 26
 GSM Operators # 4
ALBANIA
Subscriber (SHQIPERI)
 PSTN Subscribers # 366.000
 ADSL Subscribers # 63.000
 GSM Subscribers # 3.900.000
 3G implementation – second license given
 Number Portability launched in May-2011
GREECE

4. ALBtelecom & Eagle Mobile Profile
 Albtelecom & EagleMobile in process of forming the first Converged
Telecom Operator and Service Provider in the country
 Fixed Network Contains Infrastructure and Services in all big cities
and towns of Albania
 Mobile Coverage is 98.6% of population with 92% of territory
 Albtelecom is the main Fixed Service Operator with significant market
power
 Market leader in Fixed and Mobile telecom services in terms of
 Service variety
 Service Quality
 Infrastructure penetration
 Number of fixed subscribers
 Fastest growth in mobile
4

5. Mobile Network Coverage
End of 2010, the company
attained coverage by 98.6 % of
the population of the country and
92 % of the territory of the country
by providing services in the whole
Albania.
Eagle Mobile is the first telecom operator (including
fixed or mobile) in the country that has covered
Tropoja/Valbona area, a mountainous site which is
attracting touristic interest in North Albania.
5

6. WORD - CLOUD
cloud computing isn’t one thing
Software Reusability
Rapid elasticity
Broadband network access.
Factory IT
Multitenancy

7. CLOUD ANALOGIES
Point of Old New
Dimension
View Economy Economy
Sales Provider Hunting Farming
Owner of Consumer
IT Service Customer
the Cow of Milk
One man
show in a Collaboration
Service IT Staff for support
small
of many
company
High
Non Standard
Cost and
Customer standard with
Quality
expensive Economy of
scale

8. MORE THAN HYPE
Gartner Hype Cycle.svg - Wikipedia, the free encyclopedia ; Permission : CC-BY-SA-3.0,2.5,2.0,1.0
details for reusing: http://commons.wikimedia.org/wiki/Commons:Reusing_content_outside_Wikimedia
In the last decade “Gartner’s Hype”s about emerging technologies contain more and more items related to “The
Cloud” Each time when it’s thought that enlightenment started, new concerns and risks appeared, but then
scalability, flexibility, and many advantages of this new “Big Thing” caused new series of increasing expectations.
This implies this is something bigger and more complex: It’s an ERA

9. HISTORICAL CONNECTION
What happened 160 Years ago?
 French Industrial Exposition – 1844 Paris Champs Élysées
Consumer products for the masses
 Followed by Great Exhibition – 1851 London Crystal Palace
Inter-changeable parts (exactly 160 years ago Sep.27)
Hand made  Mass production 160 Years Later Mass Servicing
Workshops  Factories Factory IT
Location Independent Production Web Services
ECONOMY OF SCALE
•World’s Fairs originated in the French tradition of national exhibitions, a tradition that culminated with the 1844 French
Industrial Exposition held in Paris Champs Élysées
•The first Paris exposition immediately spawned imitators, including the Great Exhibition in London, 1851 which was open to
international exhibitors from the entire world and outshone the highly successful French exhibition
•Mass Servicing is the Mass Production of CLOUD REVOLUTION and Factory IT is counterpart of Factories of IINDUSTRIAL
REVOLUTION; Too many similarities imply a common underlying cause: It’s ECONOMY OF SCALE

10. CLOUD = GREEN
14
12
10
8
6 Cooling energy(w)/CPU
Direct energy(w)/CPU
4 Space m3/CPU
2
0
Small LAN Medium Telco Cloud
Network Network Data
Center
•But of course there are differences; since Industry required raw materials; greater energy for prodcution it had a massive
environmental impact where as Cloud is promising less Carbon footprint then traditional IT.

11. CLOUD SECURITY
t-5 t-4 t-3 t-2 t-1 t0 t1 t2 t3 t4 t5
PAST DATA: CURRENT DATA: FUTURE DATA:
Uncertainity: Low Uncertainity: Uncertainity: High
Portability: High Moderate Portability: Low
Portability: Low
User can and store CSP provides
data image with own CSP provides security functionality
encryption for privacy and functionality
and security
The level of security and privacy of the data changes sides from Cloud side to the user side as a function of time &
uncertainity.

12. WHY CLOUD IN ALBANIA
Although emerging fast, the country needs “Capital” to
invest in IT resources and software needed for the
vital sectors:
 Tourism
 Hotels
 Agencies, etc.
 Foreign Trade
 Logistics
 Food and Retail
 Construction and other projects
 Renewable energy
 Education
The most efficient way of boosting businesses in a capital scarce economy would be to build the basic infrastructure
and let IT and Telecomunications be used as utility. This is why government has announced broadband and inernet as
a high priority, and Albtelecom & Eagle started large infrastructre projects for broadband and IP

13. PARADIGM CHANGE
Companies are willing to use Internet but lack IT assets and support
Now that the IT investment is being converted into IT expenses
Albania has a chance to boost it’s number of businesses &
companies as well as improving their IT and Telecom maturity

14. HUMAN ASSETS
Same sectors also require Human Capital =
IT and Telco Professionals to support these companies
Expats are costly and locals are inexperienced
Internet penetration is low (<30% in 2010) but social networking is
3x the internet penetration which shows
lack of purchase power rather than interest and knowledge

15. Untouched Mountains + Long Coast of Adria + History
=Tourism ?
The question mark means that the country has a very big potential but is lacking capital and IT for
the Tourism to flourish.

16. WHAT WE
ARE
DOING
FOR
ALBANIAN
CLOUD

17. WHAT PROJECTS WE ARE RUNNING
IP-TV Fiber Optic Backbone Billing Convergence Managed Services
NGN M-Payment GIS – Asset Mng.

18. WHAT PROJECTS WE ARE RUNNING
IP-TV Fiber Optic Backbone Billing Convergence Managed Services
Content Agreement Country is roughly divided into two A new buıilding is decided to
With this project solution of
Negotiations and Vendor rings and they are connceted be constructed for the Data
the common needs of both
Selection is ongoing Pilot towards international fiber lines. Center, and a temporary
companies , which are
project applied before Kosovo, Italy and Greece are the system room is located in
the Billing effectiveness
commercial usage. Draft nearby connections from which existing switch room.
and cost reduction in this
Contract and Offers are alternative internet bandwiths will Negotiations with two
area aimed at the same
presented to Management, be provided. The initial backbone customers are ongoing
time.
approvalTarget date: project is expected to be Target date: October 2011
Target date: August 2012
January 2012 completed within October. After
completion of this project
establishing transmission of NGN
NGN project our company will have M-Payment GIS – Asset Mng.
This project will make use of the best network in the Balkan
IPMPLS technology to transform the region and one of the best in Through this project, a
Payment with Mobile
network into an all-IP next Europe. As the importance of this critical business process
Devices is increasing its
generation network. Once the old
country is increasing worldwide, of the company :
street cabinets are replaced and pop
importance in all the world
this project has become more “Resource Management “,
points are integrated to the back and this project is
strategic than before. Target date will reach a solution with
bone, both line capacity and pioneering M-payment in
October 2011 Geographical Information
bandwith will increase as well as Albania.
ease of maintenance and operation. Target date: December Systems being a plus in
This will also allow a wide variety of terms of operational use
2011
VAS projects to be implemented. and functionality. Target
Target date is June 2012 date: February 2012

19. ARE YOU READY TO SHARE?

20. THE WHOLE CLOUD
Q&A
Thank You
The whole cloud can be thought of the super computer to which all computers will connect to operate...
Of course famous statetment of a big company executive in 1970’s that world will need at most 5 computers might be an
over-estimation by 4
Presented by Mehmet Zirek, Albtelecom & Eagle Mobile
mehmet.zirek@eaglemobile.al