1. The document provides tips for optimizing content for search engine optimization (SEO), including writing for readers rather than search engines, using targeted keywords, and keeping content short, unique, and current. 2. It also discusses finalizing keyword lists, structuring content with titles, headings and internal/external links, and keeping content fresh by covering industry news and trends. 3. Additionally, it warns against duplicate content and overstuffing pages with keywords, and suggests optimizing non-HTML files like PDFs that search engines can now index.

1. SEO
Creating Good
SEO Content
GCMW177 Search Engine Optimization

2. SEO
How People Search - AOL Study
Who are they?
- 90% of men, 91% of women
What are they looking for?
- one word searches, impulsive
What time of day?
Types of Searchers
1. Porn
2. Shoppers - looking for products, deals
3. Stalker - Looking for info on other people
3. Obsesive Neurotic - searches over and over, use advanced features
4. Basket Case - search for terms like “why am i so ugly?” “i hate my job”
GCMW177 Search Engine Optimization

3. SEO
Write People Friendly
Do -
1. Write for you readers, not the search engines.
2. Write natural sounding
3. Write with targeted keywords in mind
4. Good grammar
5. Keep it short to medium - 250 to 350 words
6. Create great content - bot friendly
Don’t -
1. Be stiff or forced
2. Over stuff with keywords.
3. Don’t be repetitive and drone on
4. Use big words
GCMW177 Search Engine Optimization

4. SEO
Finalize Your Keywords
Top Keywords for Waterstone
First Draft Final Sites for Keyword Research:
1. kitchen faucets 1. Luxury Faucets https://adwords.google.com
2. faucets 2. High End Kitchen Faucets http://www.keyworddiscovery.com/
3. designer 3. Waterstone Faucets http://freekeywords.wordtracker.com/
4. sink 4. Waterstone http://www.spyfu.com
5. finishes 5. Best Kitchen Faucets http://www.keycompete.com/home.asp
6. made in usa 6. Best Kitchen Faucet
7. custom 7. Kitchen Faucet Styles
8. luxury 8. Faucet Styles
9. quality 9. Faucet Types
10. interior design 10. Kitchen Faucet Accessories
11. Designer Cabinet Hardware
12. Luxury Cabinet Hardware
GCMW177 Search Engine Optimization

5. SEO
Content Structure
1. Title tag <title></title>
Waterstone High End Luxury Kitchen Faucets | Waterstone Faucets
Best Kitchen Faucets For Your Home | Waterstone Faucets
2. Headlines <h1></h1>
Waterstone Luxury Kitchen Faucets
Waterstone Kitchen Faucet Styles
3. Keywords with copy body - use bold on a few
4. Internal Linking
<a href=”kitchen-faucets.html”></a>
5. Outside Linking
<a href=”http://www.faucetoutlet.html”></a>
6. Bulleted Lists
<ul></ul> <ol></ol> <li></li>
GCMW177 Search Engine Optimization

6. SEO
Good Relevant Content
1. Keyword focused
2. Link worthy
3. Good structure
4. Relevant, unique, and current
5. Useful research
6. Useful resource - “How to”
7. News worthy
8. Controversial
9. Humorous
10. Make them come back
11. Call to action - What should I do?
GCMW177 Search Engine Optimization

7. SEO
Keep Content Current
1. Industry news
2. Announcements
3. Breaking news
4. Different angle than competitor
5. Give a opinion
6. Stay n topic
7. Latest search trends
8. News feeds, RSS feeds
http://dir.yahoo.com/rss/dir/index.php
http://www.freshcontent.net/
http://www.rss-feeds-directory.com/
http://www.cnn.com/services/rss/
GCMW177 Search Engine Optimization

8. SEO
Duplicate Content
1. Unique content on each page
2. Unique titles on each page
3. Unique headlines on each page
4. Don’t copy and paste others content
5. Use a small tease, give author provide an outside link
Find duplicate content of any site:
http://www.copyscape.com/
GCMW177 Search Engine Optimization

9. SEO
Keyword Density
1. How many times is a specifc keyword used
2. Use it headline, title and copy
3. But don’t stuff
http://www.webuildpages.com/seo-tools/keyword-density/
GCMW177 Search Engine Optimization

10. SEO
Optimize Your Non-HTML Files
Search engines can now index files
1. pdfs
2. rtf
3. Word docs
4. Excel
Optimize these like you would your site
GCMW177 Search Engine Optimization