Prezentace do jednoho z předmětů na Fakultě multimediálních komunikací. Spojuje výsledky mého současného průzkumu potřeb stakeholders Ústavu marketingových komunikací a starší studie Knihovny kanadské Ryerson University.

1. Martin Zdražil, @mzdrazil
The mobile university
from the library to the campus

2. Content
• My thesis
• Case study of Ryerson University Library
• Key questions
• My next steps
• Summary
/2

3. My bachelor thesis
• Mobile apps in marketing communication of universities
• What‘s up/app = mobile/web/hybrid software
• How to built it with current resources
• Why is/isn‘t an app important for a university
• App adoption among unis in abroad/CR
– Top universities have 2,2 apps on average
– There are 2 unofficial apps in the Czech Rep.
My thesis / 3

4. Department of mark. comm.
• Leading high-ed media institution in the Czech Republic
• So, should we have one?
– 10 % UV of Ustav44.cz were mobile
– 84 % of stakeholders own a smartphone
– 88 % use mobile internet connection
– University has no mobile strategy
• It‘s difficult, but not that much
• There are frameworks (PhoneGap, uMobile)
My thesis / 4

5. Ryerson University Library
• Article: „The mobile university: from the library to the campus“
• Experiences of creating mobile services in years 2008-2010
• Importance of survey & gradual development. Questions?
1. What was the purpose of the paper?
2. Why should university library focus on mobile initiative?
3. What approach did representatives chosen for the project?
4. What were the key findings of conducted survey?
5. What were the lessons learned for the library, campus and others?
Case study / 5

6. Ryerson University Library
1. What was the purpose of the paper?
– Review RU Library experiences of creating mobile services
– Foster partnership with other groups on the campus
– Adapt services to mobile environment, find library‘s role in wider strategy
2. Why should university library focus on mobile initiative?
– Provide student-centred services
– Students expect services to be accessible on web as well on mobile
– Number of smartphone users is increasing dramatically
Questions / 6

7. Ryerson University Library
3. What approach did representatives chosen for the project?
– 2007 First SMS services to send titles to mobile phone
– 2008 Simple mobile website with workshops and events
– 2008 We need a „local user research“
– Fall 2008 Survey of 811 library users
4. What were the key findings of conducted survey?
– Services: booking study rooms, checking hours, borrower records and catalogue
– Web services of library are not very user-friendly
– Users want other campus services on mobile too
Questions / 7

8. Ryerson University Library
5. What were the lessons learned for the library & others?
– 2009 Library updated mobile services and improved anything else
– 2009 Library was asked to join Ryerson mobile project
Ryerson mobile
– 2009 Ryerson mobile goes live, based on survey from Library
– Office of President (adv.), Library (PM), Computing & Communication Services
– School of Management (R+M), Faculty of Eng., Architecture and Science (IT)
– Need to create own web-based framework, pitfalls with all the devices
Questions / 8

9. My next steps
• Developing mobile app for Windows Phone
– Hybrid app made by HTML5
• Stakeholder testing process
– Functions of application, visual look
• Developing mobile application major operating systems
– Android and iOS
• Publication of the whole project, meeting officials of TBU
– So TBU/anyone else can built upon centralized information
Next steps / 9

10. Summary
• Research is very important to find out needs of stakeholders
– Pre-development survey as well as feedback survey
• Be prepared for a long distance run/development
– With many involved institutions
– It‘s necessary to been backed up by IT folks
• Yet building a simple app is very easy with frameworks
• Building an app is just the beginning
– Analysis of statistics, improving services
Summary / 10

11. Students are already mobile
"Mobile is the future for content delivery.
Colleges and universities need to establish
a strategy now and make the decisions
necessary to take advantage of this
communication opportunity."
Susan T. Evans (2011)
Summary / 11

12. Martin Zdražil, @mzdrazil
Thank you for your attention
http://linkd.in/mzdrazil